Rhea Fermilan

RHEA F ERMILAN Digital Marketing Digital Marketing Specialist Specialist || Marketing Marketing Manager Manager || Video Video Editor Editor EXPERIENCES Remote | 2018 – Present TOOLS & PLATFORMS Meta Ads Manager Facebook Business Manager Google Analytics Meta Pixel & Events Manager Canva CapCut / Adobe Tools Google Tag Manager Trello, Notion, Slack Tiktok Pinterest/ Youtube Instagram Brevo Klaviyo EDUCATION June 2015- Polytechnic University 2020 of the Philippines Business Administration and Management Remote | 2023 – 2026 Marketing Manager Toyota (North America) Directed creative storytelling through visuals, captions, and short form videos aligned with high end branding Collaborated with designers, photographers, and videographers to maintain cohesive brand aesthetics Increased visibility and lead inquiries through consistent content and targeted paid campaigns Digital Marketing Specialist / Meta Ads Manager Planned, executed, and optimized Facebook and Instagram ad campaigns focused on conversions, revenue growth, and brand awareness Managed conversion, retargeting, lookalike, and lead generation campaigns across multiple industries including retail, fashion, beauty, e-commerce and wellness Optimized ad performance using key metrics including ROAS, CTR, CPC, CPM, CPA, and conversion rate Conducted continuous A/B testing on creatives, ad copy, headlines, videos, and placements (Reels, Stories, Carousel, Collection) Built and refined customer funnels to increase engagement and repeat conversions Collaborated closely with design and content teams to ensure brand consistent visuals and messaging Scaled winning campaigns while maintaining profitability through smart budget allocation Set up and monitored Meta Pixel, custom audiences, and remarketing strategies Prepared weekly and monthly performance reports with insights and optimization recommendations Stayed up to date with Meta algorithm changes, trends, and advertising best practices Remote | 2020 – 2022 Marketing Manager Cocoon Events (Luxury Events & Weddings) Led full digital marketing strategy for a luxury events and wedding brand Managed Facebook and Instagram content, ads, and engagement strategy to grow brand awareness and inbound inquiries Created and optimized paid campaigns to promote premium event services and seasonal offerings Directed creative storytelling through visuals, captions, and short form videos aligned with high end branding Collaborated with designers, photographers, and videographers to maintain cohesive brand aesthetics Increased visibility and lead inquiries through consistent content and targeted paid campaigns Remote | 2022 – 2023 Marketing Manager Noble Nutrition (Health & Wellness Brand) Oversaw digital marketing and paid social strategy for a health, fitness, and nutrition brand Planned and managed Meta Ads campaigns focused on lead generation, program sign ups, and brand authority Developed content strategies combining educational, promotional, and community driven messaging Optimized funnels and remarketing audiences to improve conversion rates Analyzed campaign performance and adjusted budgets to maximize ROI Supported product launches, promotions, and evergreen campaigns Remote | 2018 – 2025 Video Editor / Content Creator Freelance Edited short form videos for Facebook, Instagram Reels, TikTok, and YouTube Shorts Created high performing ad creatives optimized for conversion and engagement Developed brand consistent visual assets using Canva, CapCut, and Adobe tools Repurposed long form content into short form, performance driven clips Worked closely with marketing teams to align video content with campaign goals