REYMAR PABITO
FACEBOOK MEDIA BUYER / ADS SPECIALIST
PROFILE
CONTACT
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I’m a highly driven Facebook Media Buyer / Ads Specialist who helps
brands scale profitably through strategic, data-driven Facebook &
Instagram advertising. With a passion for performance marketing and a
deep understanding of Meta’s algorithm, I craft high-converting ad
campaigns that drive results.
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WORK EXPERIENCE
https://tinyurl.com/mymedia-buying-case-study
Dearly Plinky
Media Buyer Intern
https://www.facebook.com
/reymar.pabito.io
MARCH 2025
Ad strategy development
Set up and optimize Facebook ad campaigns
https://www.linkedin.com/i
n/reymarpabito/
Set goals, create ad sets, and ads
live:.cid.e15c93d1173c2fc0
A/B testing, ad scaling, and retargeting
Select and define target audiences
Ads monitoring and metrics analysis
Fine-tune campaigns for budget and ROAS optimization
HARD SKILLS
Paid Social: Expert in
Facebook & Instagram Ads
Funnel Optimization: Aligning
ads with customer journeys
Audience Targeting: Interestbased, custom, lookalike &
retargeting
Data-Driven: Metrics
analysis, A/B testing & scaling
ROAS Optimization:
Maximizing profitability with
smart ad spend
SOFT SKILLS
Problem-solving – Overcoming
marketing challenges
Adaptability – Keeping up with
trends & updates
Communication – Conveying
insights with clarity
Creativity – Crafting
innovative strategies
Collaboration – Fostering
teamwork for success
Case study documentation
Facebook group management
Content review and member post approval
Respond to questions and engage with the community
Handle admin and VA tasks related to the info product business
EDUCATION
Facebook Media Buyer Masterclass
Dearly Plinky
2024 - 2025
Meta Social Media Marketing
Coursera x Meta
2024 - 2025
Bachelor of Science in Information Systems
MSU - Iligan Institute of Technology
2015 - 2020
CERTIFICATIONS
Systeme.io Certification
Systeme.io - Issued February 2025
Meta Certified Digital Marketing Associate
Meta - Issued Jan 2025 • Expires Jan 2027
Meta Social Media Marketing Professional Certificate
Coursera x Meta - Issued Jan 2025
