Rey Ricafrente Jr.

The brain of a human being is such a mad place and there are actually two things that fascinate me, that is product and growth marketing. First: the concept of consumer logic and how rational yet irrational it can be. And second: the challenge of presenting and communicating it in a way that persuades and convinces consumers always requires optimization-so you're optimizing for something that is both rational and irrational.

My former boss once sent me an Einstein quote in which he described himself as "passionately curious". He told me my thirst for knowledge and desire to research everything reminded him of this. I'd also like to think he was likening me to Einstein.

I'm the colleague at work that everyone wants to know but doesn't want to be. If you want something done, you come to me - everyone knows that! Yet no one wants to have to do what I do because of the amount of personal time and effort that goes into being everyone's go-to person.

I love to dig into customer problems and solve them with modern technology. I scale and optimize product portfolios that matter. I accomplished this through putting the customer at the center of all I do, excelling at the execution of big ideas with given constraints and seeking data for my decisions.

Luckily, I'm obsessed with staying organized and making everyone's life easier. It brings such a genuine joy to my heart to take the burden off of my loved ones' shoulders, and I always do anything I can to enhance that. Work is no different. There aren't many things that can grow a company the way that trust and dependability can, and I pride myself in being so dedicated to both.

Outside work, I am an avid runner, swimmer and singer. I also enjoy a good YouTube binge but can also be found on long runs on hilly country roads or scooping ice cream in warm summer nights.