REVANTH GANDHI KORLEPARA
Marketing Campaign Specialist
Functional skills
• Digital Marketing
• Email Designing
• Landing Page Designing
Industries
Information Technology, Automobile,
Affiliate Marketing
Technical Competencies
Marketo, Adobe Experience Manager,
Benchmark Email, HTML, CSS, Bootstrap,
JavaScript, jQuery, SEO, SQL
Languages
English
Hindi
Campaign Analyst – Marketing Automation Wunderman MSC, Gurgaon, October 2016 to March 2018
• PLP is a (Partner Learning Program) services by offering events creation includes Online, Onsite & Webinars to Microsoft. We have MASH ( Marketing
Services Hub ) as a ticketing portal, where clients submits their requests for an event creation and we will cater them with an SLA ( Service Level Agreement
) period.
• Creating On-site, On-demand and Online events for partners through Certain and On24 tools
• Creating Marketo program to integrate the data flow through Certain
• Creating Events, and Landing pages on Marketo.
• Configuring Smart Campaigns , Smart Lists, Batch Emails and Trigger Emails in Marketo
• Executing Event requests from WE,CEE, APAC & GBR regions etc.,.
• Customizing of Email templates and landing pages by using WYSIWYG editor (or) online editors Plunkr, Codepen.
Content Publisher Wunderman MSC, Gurgaon, April 2018 to October 2018
• We support Ford ( EU region ) in maintenance & migration of their websites , along with this JIRA is used for submitting requests. Ford website deals with all
the vehicles available in the EU region. These website contains configuration files, Site wide content & Home pages to their corresponding markets.
• Understanding the brief and functional specifications of the request
• Performed updates on Ford ( EU ) websites including webpage creation, content updates & uploading assets in to DAM ( Digital Assets Management )
• Review digital content (content, images, videos etc.) authored on AEM platform to validate if it's meeting business objectives and corporate standards.
• Coordinate the Copy-editing, Proof writing, Language and format validation for various content change requests.
• Validate if specific pieces of content (disclosures, header, footer images etc.) are included as per standards,
• Provide feedback to Clients / Marketers and ask for clarifications whenever there are questions prior to publishing.
• Managing the AEM workflow queue for Content publishing to the live site.
Fluent
Fluent
Technical Support Executive & Email Deliverability, Gurgaon, December 2015 to August 2016
• Handling queries from both national and international Clients by call and chat, regarding HTML coding of their email templates.
• Monitoring Campaigns and validating the contacts through the third party applications.
• Checking their Email authentication settings and suggest necessary corrections on SPF/TXT record.
• Closely monitoring the reputation of IPs through Return Path, follow up with the Clients for the abuse complaints received from Spam Cop, Return Path and
major ISPs like At&t , MSN etc.,.
• Assisting clients on email marketing campaign planning, how to avoid SPAM filters and better Email deliverabiity.
• Domain and IP whitelisting , If they’re listed under any major Blacklist services like SPAMHAUS, SORBS, URIBL etc., .
• Applying Google postmaster for tracking the reputation of Domain and IP at Gmail and also applying for FBL ( Feedback loop ) .
Email Marketing Specialist Way2Online Interactive India Pvt Ltd, Hyderabad, April 2015 to November 2015
• Handling the external panels like Experian Cheetah mail, Imnica, Mail Up, Mybizmailer & M3C, Netgains.
• Analyzed data within email database and Segmentation of Data as required.
• Scrutinized email content and monitored campaign deliverability.
• Focusing on planning, testing, sending, and reporting results of e-mail sales campaign.
• Evaluated campaign results by coordinating with partner teams.
• Monitoring industry's best practices and changes in order to deliver optimal e-mail results and protect company from indiscretions.
• Organizing team meetings and initiate discussions and evaluate the results.
