Renee Teresa Frigillana

Renee Teresa Frigillana- - linkedin.com/in/renee-teresa-frigillana- Summary Experienced Sales Support Executive with a demonstrated history of working in the food & beverages industry. Skilled in Negotiation, Sales, Management, Fast-Moving Consumer Goods (FMCG), and Microsoft Excel. Strong sales background. Experience Region Distribution Manager Ecossential Foods Corporation May 2018 - Present (4 years 11 months) Responsibilities > Managed a team of 5 of sales representatives to deliver monthly targets > Effectively manages tools, processes and resources to ensure achievement of business objectives > Strategic Development to provide sustainable business growth > Execute sound decisions that aid in the achievement of portfolio and overall company profitability. > Applies the principle of managing product categories as strategic business units in order to drive sales. > Effectively manages the achievement of business objectives in the assigned area of responsibility. Impact > Delivered growth of 39% - 2019 vs 2018 > Delivered growth of 50% - 2020 vs. 2019 > Delivered growth of 9% - 2022 vs. 2021 Awards > RDM of the Year 2018 Sales Support Executive Coca-Cola Beverages Philippines Nov 2013 - Present (9 years 5 months) • Provide intelligence to the sales department by information analysis • Validate prices, exhibitions and market initiatives for the outlets • Support the sales team in generating and analyzing reports (volume, sales, availability, Nielsen, scorecards) • Analyze execution reports and proposal of field audits to validate needs of sales teams • Defined strategy and business plan for Cagayan de Oro Region. • Manage and control the marketing expenditure and budget. • Monitor and analyze performance of each sales team. • Built strategic alliances with the sales team, Finance, Operations and Human Resource teams that resulted to the region getting the Region of the Year Award for 2015. • Member of the Region Leadership Team. Renee Teresa Frigillana - page 1 • Initiated programs that will help the sales team in surpassing their monthly targets. Field Sales Manager Coca-Cola Beverages Philippines Apr 2012 - Oct 2013 (1 year 7 months) • Leading a team of sales representatives and coaching them in their respective field. • Liaising with upper management ensuring sales targets are met • Analyzing current marketplace and feeding back important market and competitive information. • Training sales team on sales techniques, administration and product. • Planning, executing, and managing sales strategies • Generating new leads and developing existing customers • Responding to customer inquiries • Work with marketing team to deliver improvements in brand engagement scores across different territories Customer Marketing Team Lead Coca-Cola Bottlers Phil, Inc. Mar 2009 - Mar 2012 (3 years 1 month) • Handled the whole Northwest Mindanao region with 5 territories. • Led a team of five marketing assistants • Led the execution of marketing activations and special events • Control of the marketing expenditure and budget • Leading a team of sales representatives and coaching them in their respective field. • Liaising with upper management ensuring sales targets are met • Analyzing current marketplace and feeding back important market and competitive information. • Training sales team on sales techniques, administration and product. • Planning, executing, and managing sales strategies • Generating new leads and developing existing customers • Responding to customer inquiries • Work with marketing team to deliver improvements in brand engagement scores across different territories Trade Promotion Marketing Assistant Coca-Cola Bottlers Phils. Inc. Jun 2005 - Apr 2009 (3 years 11 months) • Handled only one territory and was under the Customer Marketing Team Lead • Execution of marketing activations and special events • Control the marketing expenditure and budget • Engaging and acquiring new customers using various techniques and approaches • Liaising with upper management ensuring sales targets are met • Analyzing current marketplace and feeding back important market and competitive information. • Training sales team on sales techniques, administration and product. • Planning, executing, and managing sales strategies • Generating new leads and developing existing customers • Responding to customer inquiries • Work with marketing team to deliver improvements in brand engagement scores the territory Renee Teresa Frigillana - page 2 Channel Development Officer Coca-Cola Beverages Philippines Jul 1998 - Apr 2005 (6 years 10 months) • Responsible for developing, driving and implementing channel marketing activity for the school channel • Developing and overseeing the marketing plan for schools within the organization. • Implementing channel campaigns in order to expand market share and pursue aggressive growth targets • Work closely with all aspects of the business to gather product and channel insights. • Working closely to the product and corporate marketing teams to support brand development and experiential activities. • Utilize data and shopper insights to provide recommendations to drive category distribution and market share. Education Velez College of Nursing - Cebu Bachelor of Science (BS), Medical Technology 1989 - 1995 St. Theresa's College - Cebu 1986 - 1989 Skills Microsoft Excel • Trade Marketing • Management • Sales Operations • Customer Service • FMCG • Forecasting • Budgets • Microsoft Office • PowerPoint Honors & Awards Region Distribution Manager of Year 2018 - Ecossential Foods Corporation Feb- RDM of the Year Renee Teresa Frigillana - page 3