Rene V. Radloff
Orland Park, IL- | www.reneradloff.com |-Ambitious digital marketer & freelancer with over 3 years of experience in helping to grow organizations
and brands through search engine optimization and search engine marketing. Certified in Google Ads,
Google Analytics, and Bing Ads.
PROFESSIONAL EXPERIENCE
Power Equipment Direct
Bolingbrook, IL
Search Engine Marketing & Optimization Specialist
October 2018 – Present
• Oversee & optimize search engine marketing and search engine optimization for 5 major sites,
totaling over $350K in monthly advertising spend
• Grew outboard motors advertising revenue by 121% YoY and advertising traffic by 200% YoY
• Directly manage client relationship with Bing & Microsoft while testing betas and audience
targeting across Microsoft’s audience network
Dealer eProcess
Lisle, IL
Digital Marketing Compliance Lead
October 2017 – October 2018
• Lead the implementation of compliance procedures that resulted in improved QoQ account
metrics for all 6 certified advertising programs
• Directly managed monthly billing and budget tracking for $1MM in annual advertising spend
• Created an internal system to track search engine marketing compliance submissions for each
client, resulting in improved team efficiency and ensured all paid advertising was compliant with
manufacturer standards
Lisle, IL
Digital Marketing Specialist
May 2016 – October 2017
• Responsible for the account management of 19 automotive accounts across Google Ads & Bing
Ads
• Lead the onboarding of new business, consulted clients on online marketing strategy, and
upsold clients to help grow their account
• Refined keyword strategies & ad copy to meet & exceed business goals
EDUCATION
Lewis University
Bachelor of Science, Marketing 3.75 GPA
Romeoville, IL
May 2016
SKILLS
Digital Marketing, Marketing Strategy, Search Engine Marketing (SEM), Search Engine Optimization
(SEO), Pay Per Click Advertising (PPC), Lead Generation, eCommerce, Google Ads, Google Search, Google
Shopping, Google Merchant Center, Google Analytics, Bing Ads, Copywriting, Brand Strategy, Content
Marketing, Data Analysis, Budget Allocation, WordPress, Keyword Research, Campaign Management, &
Account Management
ACTIVITIES & INTERESTS
Warrior Dash, Spartan Race, Working Out, Hiking, Fishing, Traveling, Podcasts, Reading, Cooking,
Volunteering
