RenataSenna
Executive Summary
Professional with over 20 years of experience in communication,
marketing, and brand development, with strong expertise at the
intersection of strategy, customer experience, and revenue
generation.
I work on structuring brand positioning, planning commercial
campaigns, and developing user-centered solutions focused on
performance and growth. Experience in both corporate and
consulting environments, supporting companies in building value
propositions, improving customer journeys, and strengthening
results-oriented digital presence.
Analytical profile with commercial experience, skilled at translating
business needs into actionable plans and connecting strategy,
communication, and conversion.
Experience
Renata Senna Design | 2015 – Present
Branding, Marketing & Strategic Positioning Consulting
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Brand development and repositioning focused on
competitive differentiation.
Digital presence structuring for small and medium-sized
businesses.
Strategic content planning focused on acquisition,
relationship building, and conversion.
Support in defining value proposition, target audience,
and communication direction.
Development of graphic projects aligned with business
strategy.
Auto Americano Distrib. de Peças | 02/2024 – 12/2025
Marketing & Communication (Commercial Team Interface)
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Brand development and repositioning focused on competitive
differentiation.
Digital presence structuring for small and medium-sized
businesses.
Strategic content planning focused on acquisition, relationship
building, and conversion.
Support in defining value proposition, target audience, and
communication direction.
Development of graphic projects aligned with business strategy.
Binário Cloud - Project-Based
Growth & User Experience
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Customer journey analysis and identification of improvement
opportunities in digital products.
Support in acquisition and retention strategies.
Data analysis for performance optimization.
Implementation of improvements focused on growth and
engagement.
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User research and purchase journey analysis.
Development of engagement strategies.
Creation of performance-oriented digital campaigns.
Product and sales funnel analysis to improve conversion rates.
Epulari Estratégia Digital
Marketing & Positioning Consulting
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Development of user-centered digital services and products.
Strategic positioning and branding structuring.
Digital communication planning aligned with business
objectives.
Definition of personas, value proposition, and market direction.
Agência Cooperativa da Criação e Agência Mobile Interativa
▪ Client relationship and account management.
▪ Workflow planning and organization.
▪ Development of online and offline materials aligned with
strategic objectives.
Matrix Publishing
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Development of editorial 3raphic design projects.
Schedule management and coordination with authors and
internal teams.
Education
Fundação Armando Alvares Penteado
Postgraduate Studies in Digital Design and Technology
Panamericana School of Art
Technical Degree in Graphic Design
SENAC
Business Administration with emphasis on Hospitality
Internship at Institut Vatel, Nîmes, France
Additional Courses
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Google UX Design Professional Certificate
Tera School – User Experience Design
Udacity – Digital Marketing Nanodegree
FGV – Neuroscience and Consumer Behavior
FGV – Digital Media Training
Strategic Competencies
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Commercial campaign planning
Branding focused on competitive positioning
Customer journey and experience analysis
Content strategy and digital acquisition
Growth and conversion optimization
Marketing–sales interface
Market research and consumer behavior
Tools
Softwares
Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Adobe XD,
Figma
Languages
Portuguese — Native
English — Fluent
French — Advanced
