Renata de Souza
Personal Informations
Adress: Avenue Gabriel Emile Lebon 53/68 Auderghem
Birthday: 05/08/1987
Phone. -
E-mail:-Status: Single
Nationality: Brazilian
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Overview:
Bachelor Communication degree, MBA in E-commerce and working since 2009 in digital marketing
market, especially in e-commerce market.
Background in planning, conducting, monitoring performance and analyse social media campaigns
(results, sale and branding) of every advertising action to e-commerce customers.
High knowledge in email marketing and digital media, development and conducting marketing
campaigns in digital channel, monitoring and analysis of all the KPI and hig relationship with
partners (account manager) and others departaments.
Presently living in Brussels (Belgium) and working as a freelancer mobile media analyst providing
services to the last company that I had work in Brazil remotely.
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Academic Background:
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Ecommerce MBA – november 2013 /december 2015
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Graduation in advertising and marketing – 02/02007 to 12/2010
Languages:
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Portuguese - native language
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English - Full professional proficiency
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French - Beginner
Professional Background:
Intership at Dasartes Magazine - Indexa Publisher house
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Feeding mailing list (with clients, subscribe, stakeholders, advertisers, stores, etc.)
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E-mail marketing sending
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Updating website and social medias content
Internship at Hi-Midia – Online media agency
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Working-through Twitter content to a big e-commerce client
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Planning and conducting marketing and communication actions to intend to attract more
followers, therefore getting more brand visibility and more sale conversion
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Monitoring brand mentions, and reply to the followers (SAC 2.0)
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Daily metric social media reports, and analysis of the marketing and communication actions
results (by web analytics)
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Benchmarking
Especial Project - Habbo (social media)
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Working-through new brand experience through a very specific social media: Habbo Hotel
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This project made Hi-Midia the award winner Habbo Media Games - popularity competition
between big brands inside that social media game. Award:Free advertise for three months, and
new brand actions inside the game.
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Daily Metric report and conducting action, and give feedback to the followers.
Affiliates Networking
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Partners support – Price comparison websites, discount coupons website, e-mail marketing
database, etc .
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Daily sending special offers to the partners - account manager.
BodyLab Ipanema – e-commerce
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Trend Analysis and Benchmarking
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Write articles to the website and newsletter, etc.
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Conducting marketing actions
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Make contact between the e-commerce and the IT agency
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Suggestion to solve user-friendliness e-commerce troubles
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Monitoring website evolution by Google Analytics
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Introduction to the payment system (Pagamento Digital) and advertising in Price
comparison websites - Tripling the volume sale.
Agência Traço – Online media agency – Digital Marketing Assistant
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Planning, conducting and monitoring social media actions
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Making monthly metrics reports to give feedback to the clients
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Writing texts to feeds the main social medias.
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Monitoring social media using specific tools
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Management of email marketing campaign
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Partnerships with renowned blogs to perform some marketing and communication actions
Cajá – Communications agency
A Freelancer job during four month, working in the projects below:
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Project in partnership with Shell and Jornalistas&Cia
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Making wireframes as suggestions to make Jornalistas&Cia website more
user-friendly, to make the navigation better and the sponsor brand and content
more visible.
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Versal Project – Guarda-chuva Publisher house
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The agency was hired to work in a two month job, a book launch
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Planning social media (Facebook) campaigns: sweepstakes and quizzes
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Conducting and metrical analysis
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Working-through final reports
Formula 1
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Social media publicity of alternative media action on São Paulo streets by
Shell/Ferrari during the GP Brasil
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Mentions monitoring during the event
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Final metrics report
CompraFácil.com – Marketing Analyst
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Management of advertising online campaign in renowned online portals – Buscapé,
Shopping UOL, ShopFácil, Busca Descontos, etc.
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Planning, creating and monitoring campaigns online campaign for ecommerce
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Briefing designers team
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E-mail marketing campaign management
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Deal advertising space to display products at partners websites
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Perform Analysis (KPIs) and return on investment
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Metrics Analysis to make decisions
B2W Digital – Marketing Analyst
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Working at traffic acquisition departament, more specifically, price comparison website
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Analysis results of advertising campaigns based in performance KPIs
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Keeping contact between the traffic acquisition department and commercial team to deal
special sales conditions
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Make contact with IT department assisting in the solution of any problems and proposed
improvements to the processes
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Daily analysis of indicators extract from BI to making decisions.
PSafe Technology - Mobile Media Analyst
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Working at media department, responsible for buying media spaces on several websites in
order to generate new installs for the app
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High relationship with media partners
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Briefing designer and content team, giving all the details to do the creatives (banners,
landing pages, etc) according to the partners specifications
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Do analysis and provide data to the high executives make final decisions
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Do the budget control on google Adwords and Facebook
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Control all the performances KPIs
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Do A/B tests on Facebook ads
