RENATA CARVALHO CESÁRIO
Corporate Affairs Manager (Internal and external communications)
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Sao Paulo
Summary
Corporate Communications (Internal and External communications) and Social Responsibility Manager with more than 18 years of experience
working in large national and international companies. Experienced Corporate Communications professional, having performed multiple
diagnostics and implementation of internal communication standards, as well as the planning and execution of internal communication medias,
events and campaigns of strategic themes. Management of projects, partners, consultancies, budget and performance indicators. Diverse &
inclusion, sustainalibity and social responsibility programs implementation.
Key Achievements
Engagement
Enhanced
Increased employee communication
engagement by 30% through innovative
internal campaigns.
Response Strategy
Crisis
Developed a PR strategy reducing crisis
response time by 40%.
Media Training
Effective
Implemented media training that
High Employee IC Channels
Satisfaction
Led a team to achieve 95% employee
satisfaction in communication channels.
improved executive public speaking by
50%.
Experience
Mars
11/2020 - 12/2024
Corporate Affairs Manager
•Development and management of the Corporate Calendar to ensure strategic communications from the Brazil Board and Leadership Team to all
Associates
•Preparation of key messages, town halls, leadership meeting, events, and internal campaigns
•Responsible for maintaining and supervising the internal communications channels, guaranteeing relevant content and messaging
•Inclusion and Diversity communication partner
•Plan and execute external communications for local media with the support of the PR agency
•Deploy Leadership Media training annually
•Crisis Communications Manager for Local themes
Boehringer Ingelheim Brazil
12/2015 - 10/2020
Social Responsibility and Internal Communications Coordinator
•Creation and maintenance of the calendar of key activities of the Internal Communication
•Development and execution of strategic internal communication plan, outlining objectives, metrics, budget and conducting the relationship
with suppliers and agencies
•Support leadership activities such as presentations, speeches and videos to the internal public
•Promote and guarantee the development of messages and strategic information in all internal vehicles (corporate TV, newsletter, financial news,
among others)
•Endomarketing, events and internal vehicles with average employee satisfaction above 90%
•Responsible for the employee engagement and local activities of the global program of social responsibility Making More Health
•Management of projects with local social entrepreneurs, articulating the involvement of employees in the partnership and development of
social projects
•Coordination and execution of donations for non-profit institutions
•Responsible for the policy, alignment with the areas and approval of all process
www.enhancv.com
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Experience
Ericsson Brazil
Internal Communications Manager
10/2014 - 05/2015
•Management of internal communication for 2,000 employees for the Ericsson Group, carrying out the construction and evolution of a revamped
communication standard
•Planning and management of internal vehicle contents (bimonthly magazine and blog) and campaigns for field force audiences
•Development of campaigns to raise awareness of HR actions and other areas such as volunteerism and diversity, considering planning, goal
setting, supplier management metrics and timeline
•Responsible for the recognition program for Latin America - Blue Heart
•Management of nominations process, voting of winners with the Leadership team of the region and dissemination of winners using videos and
celebration event
•Organization of Presidency events such as: breakfast with the President and All Employee Meeting Latin America (Town Hall)
•Definition of KPIs and metrics
Palma
06/2013 - 07/2014
Internal Communications Coordinator
•Head of Internal Communications, managing internal communications channels to 2,700 employees in 47 stores, two distribution centers, and
three corporate offices
•Restructuring of Internal Communications vehicles
•Planning and execution of engagement campaigns regarding diversity and inclusion
•Planning and implementation of the Intranet
•Development of values and ethics code
Totvs
05/2012 - 05/2013
Internal Communications Senior Analyst
10/2009 - 05/2012
Philips Brazil
Internal Communications Analyst
Education
Universidade de São Paulo
01/2010 - 12/2012
Post Graduation in Organizational Communications and Public Relations management
Aberje
Internal Communications Advanced Program at Aberje
08/2018 - 08/2018
FATEC
01/2005 - 12/2008
Office administration
Training / Courses
Social entrepreneurship
Internal Communications plan
Internal communications Strategy
www.enhancv.com
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