Remy Bhatia
United States | C:- |-
PROFESSIONAL PROFILE
Creative, self-motivated, entrepreneurial professional specializing in growth marketing and business development in CPG, Luxury and Retail. Global trends expert focusing on forecasting, product and brand knowledge globally, emerging markets and client relations. International (USA, Europe, Asia and Emerging markets) professional experience specializing in cross-category brands and emerging markets development. Passionate about Luxury Goods, Consumer Packaged Goods, Cosmetics, Fragrance and Beauty.
AREAS OF EXPERTISE
Luxury Goods, Fashion
Fragrance and Beauty
Intl. Business Development
Trend Forecasting, Branding
Consumer Market Research
Brand Development
Global Trends, Trade Marketing
Public Relations(Asia, Europe, US)
Creative Presentations
Emerging Markets Development
International Marketing & Strategy
Content Creation, PR, Media
EXPERIENCE
UNFADING FLOWER, International 2014 – Present
Consultant
Hired to develop multi-faceted luxury goods, beauty, fragrance and marketing initiatives and handle brand development, sales, marketing and travel retail. Adapt product portfolios to new markets, collaborate with global manufacturers. Specializing in brand management, marketing and global trends leveraging evaluation for Asia, Europe and the USA focusing on luxury goods and fragrance. In-depth exposure to Italy, France, India/Asia, USA – worked and lived in India, Asia, Italy, UK and New York as needed.
Beauty / Fragrance / Skincare / Luxury Goods
Brand Evaluation of numerous product portfolios to determine potential growth and needs for new markets (eg. Development for US and Asia, Culti Milano expansion for USA, Delbia Do global business development, India niche client acquisition) – Styling, photoshoot development, content creation included
Brand management for multiple organizations, covering several markets worldwide, entrepreneurial strategy
Liaison between brand, suppliers, distributors, pop-up and larger retailers and major global trade shows
Brand and Product Sourcing – Luxury Goods Niche Beauty, Fragrance, Portfolios (e.g. Travel Retail for Turkey, Cyprus, India – Tax Free-Cannes)
Offer competitive analysis through industry trends, forecasting, market research, customer needs to continuously improve product and service in relevant categories (lifestyle, wellness, beauty, fragrance)
Development of trade and event marketing, press material, business development strategy for Delbia Do, Scents of Place (Inhalio) – Cosmoprof for USA and India, World Perfumery Congress, Tax Free
India and Asia – brand management, emphasis on Niche and Luxury brands entering these markets
Flavor and Sensory Design Consulting, Training and Seminars
Ritz Carlton, Berlin - Fragrance and Flavor consultation, fragrance inspired creations, menu design, sourcing
Developed seminar and training series for world class food, beverage and hospitality owners, chefs, mixologists and luxury goods designers (Let’s Talk Taste –Latvia, Baltics, Russia, Germany, Italy, UK)
GIVAUDAN FRAGRANCES, NJ, NY 2012 – 2014
Marketing Associate
Marketing support for in-house commercial, development and perfumery teams for major customers including Presentation development with Business Intelligence, Consumer Behavior support. Developed Emerging Markets growth projections, consumer market research, local visits and presentation and training in regions in collaboration with Global partners and commercial and creative centers (India, All South East Asia, Brazil, China) Conceptualized new products and fragrances through creation of inspirational marketing initiatives, innovation, trend forecasting, studying consumer market insights. Collaboration with global counterparts for R&D, Commercial Teams, Global PR and Creative teams - USA and international market trends and product pipelines cross-category (niche and prestige fine fragrance, skincare).
Marketing, Fragrance Evaluation and Cross-Category development
Created marketing presentations and brand plans for existing and proactive briefs (Estee Lauder, L’Oreal, P&G, Coty, Voluspa, byKilian, Madonna, etc.)
Creative Direction and Product Innovation in collaboration with Graphics team for package design, marketing and branding concpets, names, editorial and design support – for In-House & Client Projects
Tracking & olfactive analysis / evaluation of all new North American & International product launches
Trends, Innovation, Technology and Forecasting
Increased company and client awareness of micro and macro trends in beauty, lifestyle, design and fragrance by expanding marketing strategies, inspiration and training sessions, conceptualizing trend and sensory events and presentations to support internal project development, proactive briefs, major clients
Global Trends Analysis using proprietary Giv. Software, Nielsen and Euromonitor, Stylesnoops, etc.
Project Manager for iPerfumer for Home Care app, Blog and Launch Internationally, collaborating with external programming team and international media firm
DELBIA DO FLAVORS & FRAGRANCES, New York, NY 2010 – 2011
Freelance Marketing, Development, Business Development
Marketing, Branding, Public Relations and New Business Development. Received intensive Perfumery and compounding training in the laboratory with master perfumers and technician. Handled Niche, Specialty & Luxury Brands – Fragrance, Personal Care, Hair Care, and Aircare. Marketing support for existing clients.
Conceptualized and Launched Social Media Program and Digital marketing, Website and PR Campaign – Trend Forecasting and Editorials for New Business Development, Client Acquisition
Public Relations Industry Events, Trade Shows, Conferences as well as representing Delbia Do
Product Development & Evaluatio - Fragrance, Niche, Skincare (Tocca, Art of Shaving, Perry Ellis, etc)
THEVI COSMETICS, Ithaca & New York, NY 2009 -2010
Brand Management, Public Relations
Market and Ingredient Research for Ayurvedic Color Cosmetic and Skincare Start Up. Created digital media program and Sensory Lifestyle Blog for Thevi. Assisted with product development marketing and PR.
Authored 3-5 daily Blog Posts & Brand Book – lifetstyle trends, articles relevant to brand concept, active ingredients, historical usage & themes (Scent, Design, Culinary Trends, Fashion, Ingredients)
Education
Cornell University, College of Human Ecology- BS, Fiber Science & Apparel Design, Marketing, Business
Cornell University- Sensory Development, Perfumery (Fragrance Industry, Wines of the World) Independent Minor
Fashion Institute of Technology- Perfumery & Fragrance Evaluation Master Certificates
Cornell University, e-Cornell- Strategic Marketing MBA Certificate
RISD, NYU- Fashion Styling, Digital Photography & Media, Aesthetics: Perception, Subjectivity, Embodiment
Additional
Fashion Group International, Cosmetic Executive Women, Women in Flavor & Fragrance member (2012-present) • Cornell University, Mentor-Mentee Program (2009-present) • Wish Ambassador & Spokesperson, Make-A-Wish Foundation (1999-Present)
Language: Native English, Moderate Italian and French (Actively Improving), Hindi Comprehension
