Relavine Kipchumba

Relavine Kipchumba Creative Designer | UI/UX Product Designer relavinearts.com Nairobi, Kenya Professional Summary Strategic and results-driven Creative Designer and UI and UX Product Designer with over 6 years of multidisciplinary experience across branding, digital product design, marketing communications, and motion graphics. Adept at leading design initiatives that solve complex user and business problems, elevate brand presence, and enhance user engagement. Demonstrated success in driving design excellence across mobile apps, web platforms, integrated campaigns, and large-scale digital systems within cross-functional environments. Experience Creative Designer & UI/UX Designer Mombo Sacco Nairobi, Kenya February 2024 – May 2025 Mombo Sacco is an award-winning digital savings and credit cooperative society in Kenya, committed to making savings simple, enjoyable, and profitable for members. • Spearheaded the design of branded marketing collateral, including event tents, corporate apparel, and merchandise, significantly strengthening brand visibility during key activations and customer-facing events. • Articulated a refined visual identity for social media platforms, producing a cohesive suite of static and motion assets, including reels, video edits, and carousels that improved content performance and visual storytelling across channels. • Partnered with marketing stakeholders to co-develop a content calendar and advertising strategy, ensuring visual outputs were aligned with brand objectives and campaign KPIs. • Authored a comprehensive brand guideline system, defining core visual assets such as typography, color palettes, and UI components to maintain consistency across all digital and print touchpoints. • Led the end-to-end UI and UX design of a complex financial mobile application spanning 700+ screens, introducing intuitive flows and human-centered design principles that streamlined user interactions, increased engagement, and improved digital onboarding rates. • Executed a full redesign of the corporate website, modernizing the interface to align with the updated brand system, improve accessibility, and support business goals through higher conversion paths. • Revamped the internal back-office system, applying user-centric design methodology to reduce interface complexity, accelerate staff workflows, and optimize sales team navigation efficiency. • Delivered high-performing email marketing templates optimized for user engagement and responsive design, resulting in a 25% increase in open rates and an 18% boost in click-through performance. Creative Designer & UI/UX Consultant Esgray Group Ltd Nairobi, Kenya September 2022 – October 2023 Esgray Group Ltd is a multidisciplinary holding company encompassing Silverstain Ltd, South Fitness Ltd, Appcentric Ltd, and Sefhaus Ltd, delivering strategic branding & Marketing, digital transformation, wellness solutions, and operational safety systems to corporate clients. Offered cross-functional creative strategy and execution across all subsidiaries: • Silverstain Ltd: Served as the principal visual strategist for this full-service branding and creative agency. Directed the development of client visual identities, including logos, event branding, and campaign materials, elevating brand perception and delivering clear, memorable communication assets that improved client engagement. • South Fitness Ltd: Designed and deployed visually compelling content for corporate wellness programs targeting Fortune 500 clients including Coca-Cola, Safaricom, ILRI, and Deloitte. Delivered branded apparel, printed wellness plans, and digital campaigns that enhanced employee participation and health brand visibility. • Appcentric Ltd: Partnered with developers to deliver clean, scalable UI/UX systems for web and mobile applications. Produced intuitive interfaces, visual assets, and onboarding animations that simplified complex user journeys and boosted customer retention. Also led the branding and iconography efforts across all digital touchpoints. • Sefhaus Ltd: Led the visual communication strategy for safety and compliance services. Designed regulatory signage systems, proposal decks, and instructional materials that improved client understanding, streamlined service adoption, and enhanced the credibility of corporate presentations. Graphic Designer (Contract) Bamba Sport TV – Radio Africa Group January – March 2019 Bamba Sport TV is a sports broadcast channel under Radio Africa Group, focused on live coverage and news reporting in sports. • Designed motion graphics and broadcast visuals to enrich viewer experience. • Created set graphics and props that contributed to immersive on-screen environments. • Produced content for digital and social platforms, reinforcing brand identity and increasing audience engagement. Education Moi University – Main Campus Bachelor of Science in Graphic Communication and Advertising 2015 – 2019 Technical Skills Design Tools: Proficient in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, Figma, and 3D design using Cinema 4D. Skilled in executing high-fidelity visuals, brand systems, and interactive prototypes across platforms. Web/Code: Working knowledge of HTML & CSS with an understanding of responsive and accessible design principles, enabling seamless collaboration with developers and ensuring cross-platform consistency. Systems: Expert-level navigation across both Windows and macOS environments for optimal software integration and project delivery. Design Skills • Strategic Brand Identity & Systems Design • Advanced Typography & Layout Structuring • High-Impact Motion Graphics & Visual Storytelling • Editorial and Print Design for Campaigns • Complex UI/UX Architecture and Prototyping • Integrated Digital & Social Media Design Soft Skills • Cross-Functional Communication & Collaboration • Project & Time Management Across Agile Teams • Human-Centered Problem Solving • Creative Direction & Art Leadership • Design Systems Thinking & Execution • Attention to Visual and Functional Detail Portfolio https://relavinearts.com