Rekha-615, VasundharaSkype: rekha.06
Ghaziabad -/-
PROFESSIONAL SUMMARY
Online Brand Management, Keyword Generation, Project Planning management, Brand Management, Link Building, Negative Link Push Down, Create Positive Reputation, Search Engine Optimization, Social Media Optimization. As a ORM Expert & SEO/ SMO specialist, I have worked on ORM, SEO , Link Building & SMO (Web Promotion) for clients in Australia, US, UK and India etc. Most of the projects were complex and others quite interesting.
Online Reputation Management
Social Media Optimization
Content Marketing
Project Planning Management
Google Auto Complete Creation
Search Engine Optimization
Web Analytics and Reporting
Client Management
PROFESSIONAL EXPERIENCE
Wildnet Technologies
ORM / SEO Expert (Team Leader)10/2015 – Present
Responsible for the execution of ORM campaigns and communications (primarily for US and UK consumer site as well as French site), following up on these projects, analyzing results and making recommendations.
Developed and executed advertising campaigns designed to increase site visibility and traffic, including advertising, promotional and event-related, among visitors and customers.
Worked with ad agencies and freelancers, coordinated promotions for the launch of our sites or promotions conducted in partnership with advertisers.
Managing clients on Online Reputation, Search engine optimization, user experience and strategies to improve customer acquisition, conversion and retention rates.
Accountable for developing and implementing strategies for ORM, SEO, social media, Keyword Generation, Google Auto Complete Removal and online video etc.
SynapseIndia
ORM/ SEO Assistant Team Leader 10/2014 – 11/2015
Develop ORM and SEO strategy and execute plan for growth of organic traffic over 20 clients base
Market research including online consumer behavior, understanding Search engine behaviors (Google, Yahoo and MSN/Bing)
Engineered extremely competitive environment of research
Deployed organic search result including in depth keyword research, competitor analysis, technical audits, content optimization and link building
Integrated graphical user interface in Content Management System.
Initiatrix (Modrika.com)
Senior ORM/ SEO Executive - Digital Marketing 06/2012 – 10/2014
Managed ORM and search engine audit documents on client websites and make recommendations
Conducted keyword research based highly relevant and trafficked keywords
Suggested improvements for SEO: internal architecture, identify content gaps and communicate any new content opportunities
Keep up-to-date with search engine technology, SEO methods and news by participating in forums, reading blogs and white papers and attending industry events
Managed and optimized campaigns across search engines to ensure goals are met
Optimized Google analytics to track revenue performance of existing campaigns
Organized and planned the community management on social media: LinkedIn, Video, Twitter, Facebook, Google+, Scoop it, Digg, Pinterest accounts.
PROFESSIONAL EDUCATION
I am a full-fledged Engineer by education- a B.tech (Ideal Institute, Ghaziabad)
SKILLS
ORM: Link Demotion/ Push Down Technique, Keyword Generation, Keyword Removal Technique
Web Analytics: Google Analytics
Search Engine : Google, Yahoo, MSN/Bing
Email Marketing: MailChimp
Social Management Tool: Webmaster Tool, Hoot suite, Buffer,Ahrefs Tool, SEOQuake
SUMMARY
Have creativity, flexibility, self-discipline and the ability to face any sort of situations.
* The above statements are true to the best of my knowledge and belief.
(Rekha Kumari)
