Reginald Alango

Reginald Onyango Alango. Mobile Number: - Email.- I am a Certified Data-driven Digital Marketing Strategist with extensive experience in working with Startups, high scaling firms and social enterprises along the lines of Marketing Strategies, Digital Marketing & Social Media Management, Media buying & planning, Growth Hacking & Data Analysis. I am able to develop and design Marketing Strategies, Strategic position & Brand Purpose, Customer Acquisition Strategies Social Media Management & Budgeting, Media buying & Analysis. CORE COMPETENCIES Content Marketing & Management. Led in the creation of Content that was spread across all Social Media platforms and different blog posts. Personal efforts were cited as the driving force behind an increase rate of 80% on SEO thereby an increase in sales. Search Engine Optimization. Led in the implementation of and coming of keywords to be used to increase the visibility of website and content. The success rate was 90%+ Pain Media Advertising. Through designing and budgeting, I was able to led my team in coming up with different strategies for the ads spaces were had bought. This was especially important and helped in increasing our lead generation methods we got more than 500 customers within a month. Social Media Marketing. Proven Social Media Marketing Strategies that have worked for more than 6 companies and helping to position the brands competitively in the market and coming with different strategies that target the customers. Customer Acquisition. Led in coming up with customer acquisition strategies to help acquire and retain new customers. Data Analytics. Competent is using different Analytics tools such as Google Analytics, Facebook Analytics, Twitter Analytics, Hotjar, Buffer, Hootsuite etc in analyzing and making decisions on how to come up with methods that target the customer. Great Communicator. I have been involved in numerous deals for the companies that I have worked for. Fluent in English and Kiswahili. PROFESSIONAL EXPERIENCE 04/2019 to 03/2020: Digital Marketing Strategist, Kayana Limited Conducted a Marketing Strategy to identify how Kayana would position itself before entering the market. Performed Competitive analysis, Go-To-Market Strategy, Strategic positioning & Brand purpose. Key Achievements: Designed a comprehensive digital marketing strategy to attract and engage potential customers at all stages of our funnel. Managed project scopes, developed detailed work-plans, and coordinated contributors to ensure campaigns are on time and on budget. Managed to use Social Media platforms as the key platform to bring revenue to Kayana. Provided direction to members of the team on how to engineer a smart approach to building a brand on social media. Used campaign data and results to improve strategy, advise the Directors, and make recommendations to the Marketing Manager. Draw on marketing best practices to recommend new approaches to content, channels, audience segmentation, and brand measurement. Identified Blogger/Influencer online collaboration opportunities. Managed the Planning and execution of all Web, Search Engine Marketing, Marketing database, Email, SMS, Social media and Display advertising campaigns 03/2019 to 03/2020: Digital Marketing Manager, Association of Family Business Enterprises 90% of the time in this role was spent in designing digital marketing strategies and campaigns that specifically focus and target Family Business owners. Key Achievements: Worked with the Creative Director to develop creative briefs which includes audience insight, messaging and channel mix. This helped in increasing membership to the Association. Led the team in executing offline and online marketing campaigns that would drive customer acquisition. Used different Analytics tools to analyze data on social Media & website to give recommendations to the Marketing Manager Developed and posted creative content on all social media platforms. Performed market research and analysis. Tracking conversion rates and making improvements to the AFBE Kenya website Devised strategies to drive online traffic to the company website. Reviewed new technologies and kept the company at the forefront of developments in digital marketing. 02/2019 to 03/2020: Digital Marketing Strategist, Global Travel & Tourism Partnership East Africa Worked with the Program Officer on how to leverage Social Media to spark interest to schools and students that would want GTTP into introduce its curricula to them. Key Achievements: Managed to create an awareness online on some of activities that are performed by the Global Travel and Tourism Partnership Custodian of all digital assets at GTTPEA Responsible for planning and budgetary control of all digital marketing. Managing the group’s social media sites by ensuring regular updates, queries are followed up and there is consistent messaging. Build, plan and implement the overall digital marketing strategy EDUCATIONAL BACKGROUND-: IATA, International Computer Driving License-: Jovens High School-: Thurdibuoro Secondary School-: Oyani Primary School Professional and Online Certificates 2020: IBM, Data Science 2020: Hubspot, Inbound Marketing 2020: LinkedIn, Product Management: Building a Product Roadmap. 2019: Google Digital Skills for Africa Kindly Referees to be provided upon request.