Reginald Alango

THE INSIGHT TO EMAIL MARKETING Email marketing is the act of sending out emails to customers, both current and prospective. Even before the Internet there were many different ways to advertise, in different media such as radio, TV, newspapers, magazines, as well as via telemarketing or pamphlets. But when the Internet came, a number of options arose and this was the birth of online marketing. Email marketing is one of the best forms of online marketing and promises very high rates in terms of conversion. The reason why Email marketing has become the most effective tool for small businesses is because it is reliably fast and cheap. Email marketing offers opportunities to target messages to the right people at the right time and bring in serious business. The response rates for bulk emails are higher than those for direct mailings. These results can be measured through software’s and used to make subsequent email marketing more focused. Hence, one needs to be very cautious when doing Email marketing because a single wrong step taken can lead to a pitfall. Direct marketing through emails is a good form of communication for small companies that rely on the website for much of its business transactions. One is able to highlight special offers via mail and also lead potential customers to view some of the services on the website. Build your email marketing list The first strategy is to have an up to date data base of all your clients. Your contact list must have all the necessary information about recipients so that you can target your messages. The recipients must have given permission to have mail sent to them. The following should be taken into consideration:- Create your marketing emails The content for your marketing emails must be relevant and very useful to the recipient. To ensure relevancy target messages to specific places of your database rather than having a whole list. Then be sure to check out responses on the previous emails. Measure the response of your Emails Good email marketers always track the results of their email campaigns. This method helps in knowing what campaign method is working and what campaign method is not working. That means you have to invest your money in software’s that will gather such key information i.e. how many people clicked through and how many people opted out. The response rate for email marketing has always been higher than direct marketing methods.