Refita Yunie Samhuri

I am a market research and product-oriented professional with a strong passion for transforming data into meaningful business insights. I combine analytical thinking, structured research, and strategic communication to connect user needs, market dynamics, and business objectives.

My experience includes qualitative and quantitative research, competitive analysis, user behavior evaluation, and market trend mapping. I work with multiple data sources such as surveys, interviews, industry reports, and digital insights to produce clear, actionable recommendations. I focus not only on “what” happens in the market, but also on “why” it happens.

I approach each project with ownership, curiosity, and discipline. I enjoy breaking down complex problems into structured frameworks and turning raw information into decision-ready insights. I am comfortable working in fast-paced environments where adaptability and continuous learning are essential.

My core skills include market research, product and GTM analysis, competitive intelligence, insight synthesis, and reporting. I also use AI tools as analytical partners to accelerate research, generate hypotheses, organize findings, and improve productivity while maintaining critical thinking and human validation.

I value clarity, accountability, and constructive feedback. I communicate insights in a simple, structured, and engaging way so that cross-functional teams can easily understand and apply them. I enjoy collaborating with product, marketing, business, and technical stakeholders.

My long-term goal is to grow as a strategic analyst who contributes to impactful products, strong market positioning, and data-driven decision making. I am especially interested in AI-native and technology-driven environments where insight and execution move together.

I believe my combination of analytical mindset, research discipline, adaptability, and continuous improvement makes me a strong contributor to teams that value quality, speed, and strategic impact.