Reda El Harissi
Marketing Manager– Certified in Social Media Marketing- Phone : +34 - EU passport
Summary
Digital Marketer certified in Social Media Marketing with a proven record of driving lead generation, brand awarness and revenu gains through intelligent use of social media and online search engines. For example: Increased traffic to current contractor over 62 per cent via social media strategy comprising Facebook, Instagram and Google. Perfectly bilingual in English and French I have over 6 years of experience within the U.K, U.S, Canadian and French markets. I have consistently achieved record-high customer satisfaction backed by recommendations letters and positive reviews. I am passionate about bettering brand reputation and generating sales opportunities.
Areas of Expertise include:
Google analytics
Google search paid ads
Business development
Marketing analytics
Community Management
Graphic ads design
Facebook advertising
Online Lead generation
CRM
Linkedin advertising
Market research
Project Management
Tools Expertise include:
Marketing : Facebook ads, Google analytics, Google ads,Linkedin, Evalango, Hootsuite, Adespresso
Project Management : Trello, Excel, Gantt charts
Graphic design: Canva
Office : Excel, Word,Power Point,
Email/Mailing : Outlook office, Google, Mailchimp
CRM : Salesforce, Pipedrive, Slack, Livezilla, Zendesk, Tawk
Professional Experience
Wittels Group• Hull, UK | Malaga, SP
Social Media Marketing Specialist | July 2018 to Present
Initially hired to introduce management to social media marketing as a means to develop leads. Gained executive buy-in and implemented comprehensive social media strategy.
Key Accomplishments:
Developed comprehensive marketing strategy to the company including
Developed 150+ leads on a weekly basis. Generated total annualized revenues of 800 000 dollars at a cost of less than 1000 dollars monthly budget.
Boosted corporate website traffic by over 65 per cent
Developed Facebook Fan page with over 90 per cent increase in engagement.
Created successful Google search paid ads and emailing campaign to complement social media marketing effort
IFAAS GROUP • Birmingham, UK
Marketing Manager | March 2016 to July 2018
Managed initially-nebulous projects, defining scope, allocating resources, and driving deliverables from beginning to end. Develop Market Intelligence and strategy reports for markets in North Africa, West Africa, Europe, and North America. Initiate new products and marketing strategies for French-speaking markets, including creation of innovative training programs in France, Belgium, Canada, and multiple countries in Africa. Planned and implemented large international conference, including developing media partnerships, overseeing logistics, managing vendors, recruiting staff, and engaging stakeholders. Executed social media campaigns to build brand awareness.
Key Accomplishments:
Successfully completed market studies in Seychelles, Guinea, Canada, Niger, and France, and well as a financial feasibility study in Guinea-Conakry.
Created and executed communication and marketing plans for clients based in Dubai and Morocco.
Developed five new training products, including one MBA program at a Moroccan University and four professional development courses in French-speaking Countries.
Delivered customer success management project to Australian SaaS startup based in UK.
Co-lead planning and execution of largest international conference on participatory finance in Africa (WIBC).
Launched successful online marketing campaign on social medias generating over 200% traffic and increasing conversion by up to 20%
PRESS RELEASE JET• Las Vegas, USA | Freelance
Marketing and Communication Manager | May 2017 to July 2018
Responsible for building brand awareness and ensuring customer satisfaction by supervising all staff members making sure sound decisions are taken based on set targets.
Responsibilities:
Managing brand reputation online matching it with customer expectations through weekly monitoring of online platforms
Building customer relationships and loyalty by launching effective communication campaigns
Managing customer service teams, processes, and polices, creating work schedules.
Coaching and developing team members in soft skills.
Assessing the Marketing and customer service department’s operational performance against set targets.
Key accomplishments:
Increased customer satisfaction and retention by over 60%
Generated a 20% increase in sales
Developed a detailed knowledge base and training materials for future employees to quickly grasp customer expectations
Developed a Market intelligence report on competitors
MYAGI • Birmingham, UK | Freelance (On site)
Customer Success Manager |Sept 2016 to Oct 2016
Hired on a one month project basis to help the start-up with the management and development of the user database.
Responsibilities and achievements included:
Management of the European support desk and acting as the first point of contact between the customer and the company.
Helping the company to educate users on the use of the platform and its benefits as well as developing a business development strategy.
Weekly presentation of new ideas and recommendations to develop the communication strategy of the company.
Translation of the company's website from English to French.
IRSDirect Ltd. • Bicester, UK
Business Development Executive|June 2016 to August 2016
Contracted on short-term basis to conduct up to 80 daily outbound calls to prospective clients. Engaged potential companies in France to identify IT and telecommunications solutions. Relayed potential B2B opportunities to sales teams and set up appointments for technical sales team.
Key Accomplishments:
Identified over 30 sales opportunities in one month.
O2 ACADEMY. • Oxford, UK
Public Relations Executive| Sep 2014 to Feb 2015
Helped the venue to reach student population. Established working relationship with local student societies for events promotion. Hired PR staff, produced event logistics, and promoted events online and offline.
Key Accomplishments:
Successfully produced two events in one month, each with attendance of over 200 students.
Successfully launched and implemented marketing campaign on Facebook reaching over 8000 local students
VIRGIN MEDIA • Oxford, UK • 2014
Brand Ambassador |Jan 2014 to Sep 2014
Represented company on campus, providing marketing and outreach to students for the brand’s mobile telephone, television, and broadband internet services.
Key Accomplishments:
Planned and executed marketing campaign that generated 60 new leads within one month.
Education
Executive Master of Arts, Management, (Anticipated 2019)
Durham University • Durham, UK
Bachelor of Arts, Economics, Politics, and International Relations (2.1), 2015
Oxford Brookes University • Oxford, UK
Foundation Degree, International Business (2.1), 2011
EF International School of Oxford • Oxford, UK
French Baccalaureat, Economics and Math (Distinction), January 2011
Lycee Lyautey • Casablanca, MA
