Reco Evasco

SOCIAL MEDIA MARKETING Social Media Analysis Online activity during the pandemic Social Media Verification Verify Social Media Penetration Verify, check and analyze existing Social Media status of the program. Create sheet and report on: ● ● People Reached and Post Engagements (Like, Comment and Share) Confirm IG Measure of Success including (but not limited to) ○ Follower Growth Rate ○ Engagement Per Follower ○ Website Traffic ○ Link Clicks ○ Comments Per Post ○ Instagram Stories Engagement ○ Reach Steps to Increase Engagement Share Information Social media is intended to provide individuals the ability to access information quickly and communicate with others. Healthcare organizations utilize these tools and websites to share information with consumers in a variety of ways such as sharing general information about flu shots and tips to avoid a cold. Sharing news regarding outbreaks or health hazards is an effective way for healthcare. Other forms of sharing information through social media include: facilities to provide accurate information to patients. ● ● ● ● ● Provide updates on new technologies Introduce new doctors in a practice on social networks Answer questions on various topics (e.g. how to reach doctors or hours of operation) Deliver generic pre- and post- operative care information Offer patients any updates that relate to the practice itself Compare and Improve Quality Another effective way that healthcare managers utilize social media is by spending time evaluating their competitors to get an insight into the services they offer and overall patient satisfaction. By taking a look into different practices and their social media involvement, professionals have the ability to mimic these methods to enhance their own. Some organizations will do better through social media; providers can determine whether or not they need to take more appropriate action to quickly respond to patient requests and improve customer service.lf Live Updates during Procedures The use of social media during operations also provides healthcare facilities the ability to gain attention from industry specific outlets as well as mainstream media. As a marketing approach, organizations create a buzz on social media with these updates, creating excitement and enhancing public awareness of an individual organization to attract patients and medical personnel. Moving Forward Plan Increase Facebook Engagement We can increase engagement by: ● ● ● ● ● ● ● ● ● Teach, entertain, inform, or inspire Get to know your audience Focus on quality Use (great) images Make a video, or broadcast live Post consistently and at the right times Use Facebook Stories Conduct Online Webinars Another means is to create an online raffle using like, comment, share option Increase IG Followers We can increase IG followers by: ● ● ● ● ● ● ● Optimize your Instagram account Schedule Instagram posts in advance Get partners and brand advocates to post your content Avoid fake Instagram followers Post content followers want Find hashtags that convert Make your Instagram followers happy Drive Engagement and Clicks through Youtube videos We can increase Youtube engagement by: ● ● ● ● ● ● ● Simple and short advertisement, commercial about the services offered Engagement in Podcast with other Doctors to discuss health concerns Do Q&A videos Use simple and beautiful thumbnails Add annotations to drive desirable actions from the user Keep your videos short for happier viewers and higher user retention… Basic marketing and SEO principles also apply to YouTube ○ Actively promote your videos ○ Keyword Research and Optimization ○ Optimize the video before and after uploading