Reco Evasco

Author Brand Creation Strategy A comprehensive step by step process to create and build the authors name and showcase current publication Phases of the Project: A sequence of activities to undertake for the project: Phase 1: Brand Development Discussion - involves discussion and session to create and build the brand that will be face of the author and author’s works based on 4 four parts. The discussion will include digging more information on who Daniel is as a Fiction Novel Writer Phase 2: Website Creation - step by step process on creating the website, this will also involve SEO and Website developer experts that can optimize the website that we will build. Phase 3: Social Media Build - penetrate the Social Media Platforms which will direct the target audience and market to the website, help brand awareness Phase 4: Brand Awareness & Engagement and Traffic Generation - generate awareness about your business and books using strategies and campaigns with the goal of creating a unique and lasting image in the marketplace and Social Media. This will include showcasing the novels and publications created by Daniel using different pen names. This will direct them all to the main site which will give him the biography of the person behind the name Brand Development Discussion Pt. 1 Your brand is what the outside world thinks of you; it’s a collection of impressions you build up over time. This phase includes discussion and gathering information of the author including the pertinent information, contacts, enails, pen name if any and any other details needed for the web Elements Building Author Brand Identify your reader - need to identify who are your ideal readers. Develop your brand voice - think about your values, what’s important to you and what you want to represent. Figure out your USP - Knowing your USP, or unique selling point, is essential if you want to get across to readers why they should buy your books. Set some expectations - be clear about what to expect from your publication Your brand consists of four parts: Promise: What does your product enable your customers do? Story: What do your customers need, and how will you provide it? Values: What is the value others (e.g., customers, investors) see in your product? What do you deliver that is relevant and different? Name, look and feel: What are the words and images that are associated with your startup? Brand Development Discussion Pt. 2 Brand suggestions and technicalities: For Daniel, we will have the brand segregated according to the pen names utilized. This way, we will have distinction on the novels created, the genre of each pen name and will also help fans of the pen name and/or novel distinguish the publications from rest of the novels We can have 1 main brand which will contain more detailed information of the author then sub-brands which will separate the pen names. By doing so, this will also create a certain mystery around the author and all his work and we can market each pen name separately which will help peek the interest of the audience and fans For the Author, to create more intrigue around Daniels full list of works, we create a main log/insignia/emblem which will personalize all works completed. We can use them in the website, social and books. This will also be a good marketing strategy as it will draw more traffic and engagement. One liner - this will define Daniel’s expertise as a Fiction Novel writer and will help audience easily identify them. This can also help fans and audience recognize Daniels’ credentials and share his identity with the one liner tag. Sample: http://lorenzogomez.com/ Website Creation Pt. 1 Your website is the face of your company. People will look at your website while doing their research. It has to be unique and perfect. People visiting your website should get what they are looking for. Items to take note: ● Your website is your home in the internet and hub for your works ● Helps build your readers and fans ● Personalize a theme based on Daniel’s brand and biography ● Website makes it easy for visitors to buy your publications ● It makes you introduce yourself, by including ○ A short biography ○ Contact information ○ Links to social media ○ Collects emails for campaigns and upcoming works ● BlueHost is the best website hosting for start-ups Important elements: ● SEO utilization and implementing basic SEO strategy on the website build up ● Link site to Google Analytics ● Create website pages for every publication and link to main website and vice versa ● Use Title Tags & Meta Descriptions for the website Website Creation Pt. 2 Website Creation Process ● Goal identification: Where I work with the client to determine what goals the new website needs to fulfill. I.e., what its purpose is. ● Scope definition: Once we know the site's goals, we can define the scope of the project. I.e., what web pages and features the site requires to fulfill the goal, and the timeline for building those out. ● Sitemap and wireframe creation: With the scope well-defined, we can start digging into the sitemap, defining how the content and features we defined in scope definition will interrelate. ● Content creation: Now that we have a bigger picture of the site in mind, we can start creating content for the individual pages, always keeping search engine optimization (SEO) in mind to help keep pages focused on a single topic. It's vital that you have real content to work with for our next stage: ● Visual elements: With the site architecture and some content in place, we can start working on the visual brand. Depending on the client, this may already be well-defined, but you might also be defining the visual style from the ground up. Tools like style tiles, moodboards, and element collages can help with this process. ● Testing: By now, you've got all your pages and defined how they display to the site visitor, so it's time to make sure it all works. Combine manual browsing of the site on a variety of devices with automated site crawlers to identify everything from user experience issues to simple broken links. ● Launch: Once everything's working beautifully, it's time to plan and execute your site launch! This should include planning both launch timing and communication strategies — i.e., when will you launch and how will you let the world know? After that, it's time to break out the bubbly. Website Creation Daniel’s Site: Simpler is better! 1. Homepage (Body) a. Will contain the author Bio and photo (Photo will be full Body) b. Slider of featured and best seller books c. Each book slider will have famous excerpts from the book itself 2. Header a. Daniel’s Pen Names b. News - includes upcoming publications as teasers c. Each Pen Name page will introduce all novels created the pen name d. Each book should have a teaser - description of the content 3. Footer a. Contact and other pertinent details b. Conferences/Podcast and other activities Sample: https://www.jkrowling.com/ Pt. 3 Social Media Build Pt. 1 Social media allows for immediate interaction and customer feedback. Businesses can also respond to their customers right away. With nearly half of U.S. customers using social media to ask questions about products or services, having a social media customer service strategy is extremely important. By regular updating the right social media marketing strategy, it will lead to increased traffic, better SEO, improved brand loyalty, healthier customer satisfaction and much more. Importance of Social Media Marketing: ● Improved brand awareness - It will help you significantly increase your brand recognition, it can also produce a wide audience for your business in no time. ● Cost-effective - For an advertising strategy, social media marketing is possibly the most cost-effective way ● Engage with your customers - The more you communicate with the audience, the more chances you have of conversion. ● Improved brand loyalty - By connecting with your customers through social media, you are more probable to upsurge customer retention and customer loyalty. ● Healthier customer satisfaction - Customers appreciate the fact that when they post comments on your page, they receive a modified reply rather than a computerized message. ● Increased traffic - By sharing your content on social media, you are giving users a reason to click-through to your website. ● Enhanced SEO rankings - Businesses sharing their content on social media are sending out a brand signal to search engine that speaks to your brand validity, integrity, and constancy. Social Media Build Pt. 2 Social Media Marketing Strategy: ● Start using chatbots. - One digital tool that can communicate and resolve problems for your customers without the potential need for any human interruption. ● Create a personalized experience for your customers. - Chatbot will allow you to create more personalized experiences for your customers if done properly ● Create an efficient content marketing strategy. - High-quality SEO content coupled with all the above will help you bring in the right customers at the right time. ● Create a community for your audience. - Make your communications interactive by: ○ Asking your audience questions. ○ Gathering their opinions on certain matters. ○ Sharing newsworthy information rather than just information about your products or services. ○ Liking and sharing some of their posts rather than just the other way around. ● Jazz up your profiles with a diverse content strategy. - Jazz up your content with good imagery, fun videos, and some interesting podcasts once and awhile ● Use brand advocates. - Your best promotional tool is the people who love your brand. ● Establish a social media budget. - Leveraging a budget with the right strategy will be the most cost-effective way for you to reach your chosen target audience. ● Run cross-channel campaigns. - To further engage your customers, run cross-channel campaigns across all your social media channels. ● Tell a story by going live. - Utilize Social Media by doing live stream and engage real time with your audience. It will help draw more attention to you social media accounts and invite more loyal audience Social Media Build Pt. 3 Daniel’s Social:-. Social will be an extension of the website The main social will contain Daniel’s true identity We will also create groups per pen name to add fans and audience which will help with the engagement Showcase fiction novels created and use graphics that visualizes some important parts or elements of the books Use hashtags for the groups and generate more engagement Each post should link appropriately to the pen name and/or main site Post podcast, short videos and relevant Q&A sessions Sample: https://www.facebook.com/JamesPatterson/ Brand Awareness & Engagement and Traffic Generation Pt. 1 There is a broad spectrum of items and activities that can be done to create brand awareness, build engagement and generate traffic for your website. We can outline a few of them are not limited to these list as the marketing strategy keeps changing and improving with the technology. Brand Awareness Strategy A brand awareness strategy is a set of marketing tactics that aim to help a business spread its brand message, grow its audience, and ultimately, establish greater brand recognition in its target market. Below are strategies we can implement: ● ● ● ● ● ● ● Partner with companies/influencers that emit trust Make the most of influencer marketing Harness the power of content marketing SEO and Campaigns Brand Awareness Conduct Podcast sessions with known authors Target Long-Tail Keywords for searchability Blog creation to introduce the brand Brand Awareness & Engagement and Traffic Generation Pt. 2 Traffic Generation ● Search Engine Optimization (SEO): No longer considered a stand-alone entity, good SEO is now the result of providing searchers with a positive user experience. This means producing relevant, high-quality content and bolstering it with other effective inbound marketing tactics. ● Display Advertising: Target your prospects on the websites, blogs, and social media sites where they work, play and shop. With advanced targeting techniques we can strategically deliver your messaging by geographic, demographic, interest, intent, behavioral and contextual factors. ● Social Media Marketing: Social media is now an integral part of any traffic building strategy. Our experts will work with you to identify the most relevant media platforms and develop the most effective strategy, in line with your inbound marketing goals. ● Local Search: When your prospective customers are ready to buy, they search locally. Local search optimization is a specialized form of SEO that increases a local business visibility online and improves the search ranking for geographically related keywords. Questions???