Rebekah Duke

REBEKAH DUKE Creative and dedicated content creator with a passion for effective communication seeks challenging, growth-oriented, and value-focused projects. (​--BLOG & PORTFOLIO PAGE: Bexcapadeblog.wordpress.com LinkedIn QUALIFICATIONS SUMMARY ● ● ● ● ● ● Over 10 years of remote work in marketing services. Over two years of SEO keyword implementation & ghostwriting blog content for ranking improvement (including authority content). Two years of copywriting digital advertisements for local and national newspaper campaigns. Two years of WordPress CMS experience including site building, content publication, Yoast SEO titles, and meta descriptions. One year of social media post designing & posting. Eight marketing certifications from industry leaders. EXPERIENCE PixelCutLabs, Austin, TX — ​SEO Copywriter FEBRUARY 2020 - PRESENT ● ● ● ● ● Implement SEO strategy with precise inclusion of primary and secondary keywords and anchor-texted links. Write relevant blogs according to brand voice and the appropriate tone for the target audience. Write product descriptions and service pages according to CRO strategy. Write authority content with rapid ranking potential. Copyedit content from outsourced talent. OwnLocal, Austin, TX — ​Interactive Advertisement Producer NOVEMBER 2017 - PRESENT ● ● Create digital advertisements with high-quality logos, CTA copy, and expressive stock photos for local businesses and the occasional national campaign. Curate information about local businesses from trusted sources as part of the ad’s click-through interface that moves the prospect through the customer journey. Freelance — ​Branding & Content Consultant APRIL 2017 - PRESENT ● ● ● ● ● ● ● Interview clients and intuitively design their logos using Canva. Design and write copy for promotional materials. Assist in setting up web hosting, build WordPress websites, and also provide the necessary copy page by page. Provide competitor research, SEO content strategy, image curation, and blog ghostwriting for small businesses. Copyedit & publish blogs to WordPress along with selecting & editing high-quality images. Wrote strategic SEO titles and meta descriptions using Yoast. Created Pinterest graphics and associated copy to promote blogs. Create social media posts with Canva or other sourced images. Create email templates to nurture middle to bottom of funnel prospects. ● ● Express Writers, Austin, TX — ​Junior Copywriter AUGUST 2018 - NOVEMBER 2019 ● ● ● Compose blog articles according to the tone and theme of the client’s brand. Implement SEO keyword strategy according to industry standards. Completed SEO keyword research training. Bazaarvoice, Austin, TX — ​Social Media Content Curator JANUARY 2017 - MAY 2018 Filtered raw Instagram influencer posts against an image quality scale. Published only suitable content in alignment with the specific campaign strategy of globally-recognized brands. Applied metadata to content in order to build up analytics data and procure quality content for syndication. Maintained personal metrics of both accuracy and speed in order to comply with the SLA. ● ● ● ● Bazaarvoice, Austin, TX — R ​ atings & Reviews Content Analyst NOVEMBER 2007 - DECEMBER 2016 Screened raw consumer feedback regarding the products and services of hundreds of high-profile brands. Published only suitable content according to both standard and client-mandated guidelines. Applied metadata to content in order to build up analytics data, enable clients to act upon sensitive matters, and to procure syndication content. Escalated content containing serious liability concerns such as injury or child exploitation. Maintained personal metrics of both accuracy and speed in order to comply with the SLA. ● ● ● ● ● EDUCATION The University of Texas at Austin | Austin, TX Bachelor of Science in Communications: Radio, Television & Film Shaw Academy | Dublin, Ireland Certificate in Web Design - HTML & CSS CERTIFICATIONS DigitalMarketer ● Analytics & Data Specialist ● Community Management ● Direct-Response Copywriting Specialist Specialist ● Email Marketing Specialist Customer Value Optimization ● Search Marketing Specialist Specialist ● Social & Community Specialist Google ● ● Google Analytics for Beginners