Resume
Personal Details
Name
Gender
Age
Mobile No.
Email
IC Number
Date of Birth
: Teoh Boon Siew (Rebecca)
: Female
: 31 (2018)
:-
:-:-
: 28 March 1987
Educational Background
Name of school/ college/ University
Year
Grace Kindergarden
SJK (C) Sin Min B
SMK Sin Min
Universiti Tunku Abdul Rahman
1990 - - -
Highest Education Qualification
•
Institution/ College: Universiti Tunku Abdul Rahman (UTAR)
▪ Field of Study: Mass Communications
▪ Course: Bachelor’s Degree of Mass Communications
▪ Major: Public Relations
▪ Grade: Grade B/ 2nd Class Upper
Subjects Taken in UTAR:
Communicative English
Introduction to Mass Communication
Public Relations
Introduction to Information Technology
Pengajian Malaysia
English For Mass Communication
Japanese
Creative Strategy for Advertising
Theories, Roles and Models of Public Relations
Crisis Management in Public Relations
Culture and Communication
Communication Technology
Organizational Communication
Public Relations Practices in Malaysia
Interpersonal Communication
Public Opinion and Persuasion
Public Relations Writing
Advertising Copy Writing
Multimedia Tools for Advertising
Communication Research Methods
Introduction to Advertising
Brand Management
Communication Theories
Advance Public Relation Writing
Media Ethics
Communication Law
Public Relations Campaign Planning and Management
Awards/Certificates of Merits-
- Certification of appreciation of Graphic design of the Sixth Former Newsletter - “Titbits”
- Certification of appreciation for Librarian Head of books' department
- Certification of improvement for English Performance
- Certification of Participation of International Competition for School Level (Science)
- Certification of improvement for Bahasa Melayu Performance
- Certification of Sarjan Position in KRS
- Certification of Participation in Non-Malay KRS courses Kedah state Level
- Certification of Participation in Talent Night
- Certification of Participation in drawing contest
- 3rd place in Girl Marching competition Kedah State
- 3rd place in State Level Girl Group's obstacle course competition
- Champion of the Girl campsite 2001
- Certification of Participation in Leadership Training- Kedah State
- 2nd place in Recycle Creative Competition Zone level
- Certification of Participation in Creative Competition
- Certification of Participation in Talents Performances
Employment History
BonusKad Loyalty Sdn Bhd (September 2016- Present)
Position Title
: Business Development Executive
Industry
: Marketing, Business development
Monthly Salary : MYR 5510.00
Roles and Responsibilities: ▪
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Meeting clients to understand their business needs
Responsible in promoting loyalty program and BonusLink mobile app to clients
Responsible on the overall planning and executing each project in the app
Responsible of getting new leads and initiate strategic business development solutions for
market development.
Direct interaction with clients
Documentation for each project
Cold calling
Responsible in achieving KPI
Responsible in helping clients to increase brand awareness
Responsible in problems solving
Market research on market trends
B2B
Experience Gained
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Brand management: Product awareness & Brand awareness
Corporate level interpersonal skills
Effective Project Management
Business development skills
Persuasion skills
Negotiation skiils
Crisis Management
Proper documentation skills
Reason of Leaving: - Follow husband as husband been transferred to HQ in Singapore for better
position
FP Avante Sdn Bhd (June 2014- September 2016)
Position Title
: Senior Sales & Marketing Executive
Industry
: Marketing, Event, Business development
Monthly Salary : MYR 4500.00
Roles and Responsibilities: ▪
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Responsible in creating and increasing the product & brand awareness for each client
Responsible on the overall planning and executing each project and program
Responsible in making sure the event team know well on the planning part and executing
each event
Responsible of getting new leads and initiate strategic business development solutions for
market development.
Direct interaction with clients, suppliers
Documentation for each projects and programs
Cold calling
Responsible in achieving KPI
Responsible in helping clients to penetrate in new market segments, increase market
awareness
Experience Gained
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Brand management: Product awareness & Brand awareness
Corporate level interpersonal skills
Effective Project Management
Business development skills
Persuasion skills
Proper documentation skills
Reason of Leaving: - Career Advancement: Looking for better work prospect as well as to gain more
experience and new challenges
AD Innovation (M) Sdn Bhd (Oct 2013-June 2014)
Position Title
: Program & Event Executive
Industry
: Marketing, Event, Business development
Monthly Salary : MYR 3800.00 (Last Salary)
Roles and Responsibilities: ▪
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Responsible on the overall planning and executing each project and program
Responsible of getting new leads and initiate strategic business development solutions for
market development.
Direct interaction with clients, suppliers
Documentation for each projects and programs
Cold calling
Responsible in achieving telemarketing targets
Responsible in helping clients to penetrate in new market segments, increase market
awareness
Market research on market trends
Experience Gained
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Corporate level interpersonal skills
Effective Project Management
Effective skills in market research
Persuasion skills
Proper documentation skills
Reason of Leaving: - Would like to let me take over telemarketing department whereby I’m not the
one that like to stay in office by just do calling
Mastery Academy of Chinese Metaphysics (Jan 2011-Sept 2013)
Position Title
: Business Development Executive
Industry
: Education, Sales & Marketing, Event
Monthly Salary : MYR 3,000.00 (Last Salary)
Roles and Responsibilities: ▪
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Providing 1st Level Customer Service to clients
Responsible on the overall planning and executing events, workshops and corporate talks.
Responsible of getting new leads and initiate strategic business development solutions for
market development.
Direct interaction with multiple clients, organizers as well as planners for multiple events
Meeting prospective customers to get their feedbacks, requirement as well as to establish
customer relationship for future events.
Experience Gained
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Corporate level interpersonal skills
Effective Event Management
Direct Customer Engagement as well as improved Sales Skills
Effective Customer Service Interpersonal skills
Reason of Leaving: - Looking for better work prospect as well as to gain more experience and new
challenges
Salient Information Sdn Bhd (June 2009 – September 2009)
Position Title
: PR practitioner (Trainee)
Industry
: Public Relations
Roles and Responsibilities: ▪
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Assist in Event Management tasks
Assist in backstage coordination during events
Direct interaction with clients
Managed event documentations, logistic arrangement and booking, movie review, copy
writing
Experience Gained: ▪
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Hands-on Event management skills and preparations
Improved Documentations skills and time management
Reason of Leaving: End of Industry Training Period
Green Point Precision (M) Sdn Bhd (June 2007 – December 2007)
Position Title: Secretary of QA department
Industry: Motorola Factory
Roles and Responsibilities: ▪
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Responsible for office documentations, data collections and data entries.
Utilization of the Quality Assurance System as well as Task Scheduling
Experience Gained
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Improved Computer Skills
Gained precious Interpersonal Communication Skills
Reason of Leaving: To pursue further education in UTAR
Additional Skills
Skill Proficiency
(Fair/ Good / Excellent)
Microsoft Office Word
Excellent
Microsoft Office Excel
Good
Microsoft Office Picture Manager 2007
Good
Languages (Proficiency: Best=10 - Worst=1)
Language
Mandarin / Chinese
English
B.Malaysia
Hokkien
Japanese
Spoken
10
9
8
3
1
Written
10
9
8
3
1
Personal Particulars & Preferences
Possess Own Transportation
: No
Expected Monthly Salary
: SGD 3600
Availability
: 2 months’ notice period (Can start work in August 2018)
Qualification
Good team player, fast learner, excellent communication skills, willing to travel if needed,
hardworking, sociable, able to work independently, can cope with high work pressure, energetic and
adaptable to new management and organization structure, strong determination once is clear with
the goals
References
Name: Tan Leng Leng
Telephone:-
Position: Business Development Senior Manager
Company: BonusKad Loyalty Sdn Bhd
Relationship: Superior and subordinate