Rebecca Potter

REBECCA POTTER- //-Profile: Professional specializing in sales expansion while streamlining in-house business practices. Focused expertise in transforming chaos into order, translating product understandably to client base and refining operations with solid communication. Experience: Sales Manager at Zuber //NYC// 2016 to current Head of North American sales. Accomplished a solid sales increase each year as well as expansion of client data base. Produced online marketing campaigns, coordinated in house photo shoots and contributed to in house marketing documents. Hired and managed staff and retail storefront, made outside sales calls while also managing retail sales within the store. Implemented data bases, CRM concepts and cyclical practices. Sales Director at Antidote Chocolate // NYC // 2015 Opened 52 new accounts within first 8 months at Antidote, building and solidifying relationships with key retail stores throughout the US while streamlining the customer service process for maximum efficiency. Exceeded monthly sales goals set forth by proprietor. Oversaw social media and marketing efforts, including writing copy for new product lines and contributing to brand identity. Managed team of two employees and handled office operations. Administrator at The Shadow Box Theater // NYC // 2013 - 2015 Co-wrote and submitted 8-12 grants per year. Managed bookkeeping and office administration. Oversaw creation of marketing materials, including brochures and performance posters. Scheduled and implemented social media updates. Marketing/Sales Coordinator at Kiwi Industries // ABQ, NM // 2012 Increased online direct sales by 155% through social media and online marketing campaigns. Produced catalog photo shoots, including casting models, identifying featured products, and selecting final images. Participated in design and production of seasonal lines. Produced web videos, updated ecommerce site, and implemented SEO. Producer at MAS Event + Design // NYC // 2008 - 2010 Produced experiential events for Google, Maidenform, Nahkeel and The New Yorker magazine. Created and presented concepts to client. Sourced props, décor, and caterers. Provided art direction for environmental signage. Hired and managed onsite production crew and vendors. Coordinated and managed street teams, handling model casting, team outfits and pinpointing optimal locations for activations. Showroom Manager at Gary George // NYC // 2008 Managed showroom with small sales team, setting targets and identifying opportunities. Designed tear sheets and product catalogs. Coordinated product deliveries and handled client inquiries. Conducted showroom tours. Sales Assistant at Knoll, Inc // SF, CA // 2000 Supported Bay Area studio line reps. Created line sheets and maintained sample library and catalogs. Coordinated shipments and deliveries. Organized showroom paperwork. Installed and styled new showroom product. Conducted showroom tours. ADDITIONAL EXPERIENCE Proprietor of R Potter Designs // Founder and creator of bloKs, handcrafted custom paintings sold online and in retail outlets nationwide. Fine artist who has exhibited throughout the US. Full CV of exhibits and publications available upon request. ESL Instructor: Osaka Japan 2002 Education: Bachelor of Fine Arts Arizona State University 1996