REBECCA NYAWIRA GAKURU
PROFESSIONAL SUMMARY
Result-driven B2B Sales & Digital Growth Specialist with 6+ years of consultative selling
experience driving revenue through pipeline development and solution-based sales. Proven
success in identifying high-value enterprise opportunities, conducting discovery sessions,
and building predictable client relationships across diverse industries. Skilled in translating
complex business solutions into tangible ROI-driven value propositions for decision-makers.
Eager to leverage my B2B sales foundation and digital transformation expertise to drive
enterprise software adoption and deliver measurable business outcomes.
CORE COMPETENCIES & TECHNICAL PROFICIENCY
Sales & Business Development
Digital Strategy & Technology
● B2B Lead Qualification & Discovery
Sessions
● CRM Platforms: Meta Business
Suite
● Outbound Prospecting & Cold
Outreach
● Digital Transformation & Cloud
Solutions
● Consultative & Value-Based Selling
● B2B Email Marketing & Demand
Generation
● Pipeline Management & Forecasting
● Content Strategy & Social Media
● Needs Analysis & ROI Articulation
● Sales Enablement & Pipeline
Analytics
● Proposal Development &
Negotiation
● SEO & Digital Marketing (Google,
HubSpot Certified)
•Tender & Bid Management
● Microsoft Learn: Dynamics 365
Fundamentals (In Progress)
PROFESSIONAL EXPERIENCE
Enterprise Sales Consultant – Digital Transformation | Becky Digital (Freelance)
November 2025 – Present
•Pipeline Development: Built a self-directed B2B outreach framework as a consultant, in the
Facility Management and Recruitment industries, generating 50+ qualified enterprise
engagements within the first quarter.
•Consultative Sales Process: Successfully converted cold prospects into active opportunities
through deep-dive discovery sessions, identifying business pain points and positioning
ROI-driven digital solutions for operational efficiency.
•Solution Positioning: Identified digital transformation opportunities for enterprise clients
transitioning operations, positioning cloud-based platforms and CRM systems as strategic
enablers for revenue growth and process automation.
•Proposal & Negotiation Management: Developed and presented comprehensive
value-based proposals to C-level stakeholders, managing the full sales cycle from initial
contact through contract negotiation and close.
•Value Articulation: Consistently translated complex digital solutions into tangible business
outcomes, demonstrating measurable ROI projections and competitive advantages to
non-technical enterprise buyers.
Digital Marketing & B2B Sales Support Specialist | Hurricane Global FM
February 2022 – November 2024
•Revenue Growth: Increased qualified B2B lead inquiries by 40% year-over-year through
strategic content marketing, email campaigns, and targeted digital outreach to enterprise
facility management prospects.
•Sales Enablement: Collaborated directly with the sales team to design high-impact
marketing collateral, email newsletters, and value proposition documents that accelerated
the B2B sales pipeline and improved conversion rates.
•Enterprise Bid Management: Authored and submitted branded company profiles and tender
responses for multi-stakeholder enterprise contracts, resulting in 3 successful contract
acquisitions valued at KES 15M+ combined.
•Digital Transformation Campaigns: Led 3+ product launches with targeted digital
campaigns, boosting product visibility by 60% and generating 200+ qualified product
inquiries from enterprise decision-makers.
•Stakeholder Engagement: Managed client communications across digital channels,
addressing enterprise client queries and concerns to improve retention rates and expand
account relationships.
Marketing & Sales Assistant | Penzi Malimali
March 2021 – January 2022
•Market Intelligence: Developed data-driven market analysis reports and competitive trend
assessments to inform digital promotion strategies and maintain competitive sales
positioning.
•Customer Retention & Engagement: Managed customer relationships through social media
channels, resolving queries and complaints to increase customer retention by 25% and drive
repeat sales orders.
•Sales Operations Support: Contributed to sales planning and campaign execution,
supporting a 30% increase in online sales conversions through optimized customer journey
mapping.
Founder & Business Development Lead | Becca's Bakes
March 2021 – August 2022
•End-to-End Business Management: Built and scaled an e-commerce business from ground
zero, managing full sales lifecycle from brand identity development and digital marketing to
order fulfillment and customer feedback management.
•Revenue Generation: Generated consistent monthly revenue through self-directed digital
marketing campaigns, demonstrating entrepreneurial drive and accountability for business
outcomes.
EDUCATION & CERTIFICATIONS
•Bachelor of Procurement & Supplies (2nd Class Upper) – Mount Kenya University
Relevant Coursework: Contract Negotiation, Supplier Relationship Management,
Business Analytics, Strategic Sourcing
•Fundamentals of Digital Marketing – Microsoft ILO & Women In Digital Business (2024)
•SEO Certification – HubSpot Academy
•Fundamentals of Digital Marketing – Google Digital Garage
KEY ACHIEVEMENTS
•Enterprise Pipeline Development: Generated 50+ qualified B2B decision-maker
engagements through targeted cold outreach and consultative selling approach within first
quarter of consultancy launch.
•Revenue Impact: Drove 40% increase in qualified lead inquiries and contributed to KES
15M+ in enterprise contract acquisitions through strategic marketing and sales support
initiatives.
•Successful Product Launches: Led 3+ B2B product launches with content-driven
campaigns, achieving 60% visibility increase and 200+ qualified enterprise inquiries.
•SME Digital Scaling: Created 30-day content calendars and branded templates for multiple
SMEs, enabling them to scale digital presence and improve lead generation by an average
of 35%.
REFEREES
Available upon request.
