Rebecca Fraser
Search Engine Marketer- | r- | linkedin.com/in/beccafraser/
Digital marketing professional with 5 years of experience working in a leadership
role on a large, content-driven directory website. Focuses on building and executing
search engine optimization and marketing strategies and tactics for lasting growth.
Lifelong learner happy to learn new skills and knowledge to keep up with industry
advancements and niche trends.
Skills and Expertise
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On Page SEO Optimization
Technical SEO
Keyword Research
Content Marketing
Writing and Editing
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Google Analytics
Google Tag Manager
Traffic Analysis
A/B Testing
Microsoft Office
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Basic HTML and CSS
Web Design
Wordpress
Adobe Photoshop
Adobe InDesign
Professional Experience
GoodTherapy.org | Olympia, WA
SEO Director (2013 - 2018)
● Initiating and directing SEO projects across teams
● Reviewing site for SEO errors and opportunities and implementing them
● Providing SEO guidance to teams as needed
● Reporting and analyzing metrics for executive team
Xerox | Lacey, WA
Customer Service Representative (2012 - 2013)
● Answering customer service calls for a nationwide cell phone service provider
● Call types included technical support, billing help, and phone upgrades
Click2Rank Consulting LLC | Lacey, WA
Site Manager and Content Team Lead (2011 - 2012)
● Updating and maintaining Wordpress based websites
● Writing and editing SEO driven website and blog content
● Creating content plans for a small writing team
Education
Bachelors of Science, Graphic Design | Full Sail University | Winter Park, FL
Bachelors of Arts, Digital Technology and Culture | Washington State University
Vancouver | Vancouver, WA