Rebecca Danner
Strategic Communications Leader | Media Relations Specialist | Brand Storyteller
📧-| 🔗 linkedin.com/in/rebeccadanner
Professional Profile
Dynamic and results-driven communications leader with 20+ years’ experience spanning strategic content development, PR, stakeholder engagement and integrated media campaigns. Adept at steering high-impact communications strategies across complex organisations and networks. Demonstrated success in leading teams, managing reputational risk, amplifying brand narratives and delivering measurable results for global brands, nonprofits and SMEs. A trusted advisor and creative problem-solver who combines sharp editorial instincts with business acumen and team empowerment.
Core Competencies
Strategic Communications Planning
Media & PR Strategy | Crisis Communications
Team Leadership & Development
Brand Messaging & Voice Development
Stakeholder Engagement | Internal Comms
Cross-Channel Content Strategy (Web, Social, Video, Print)
KPI-Driven Planning & Reporting
Content Governance | Safeguarding & GDPR
Annual & Impact Reporting
Professional Experience
Head of Content & Communications (Freelance)
Danner Powell Creative | 2011 – Present
Lead strategic communications and content creation for a diverse portfolio of clients across sectors including education, technology, leadership development, and legal services.
Key Achievements:
Developed integrated content and communications strategies for clients such as SHR Group, ActionCoach, YourStory PR, CLP and Innesco, aligning content to brand goals and audience needs.
Led social media strategy and channel management, driving audience engagement and client visibility across LinkedIn, Instagram and Twitter.
Produced crisis communications materials and thought leadership for sensitive topics, including legal issues and workplace challenges.
Delivered content for annual and impact reporting across non-profit and B2B sectors, ensuring accuracy, inclusivity and stakeholder alignment.
Managed cross-functional creative teams and external contributors to deliver high-quality content on time and to budget.
Account Director
CBS Outdoor (Now Global) | 2003 – 2011
Directed client relationships and communications strategy for a £24m business portfolio, overseeing media campaigns across the London Underground, bus, rail, and digital platforms.
Key Achievements:
Built and led a high-performing sales and creative team (10+ members), fostering a collaborative culture and exceeding revenue goals.
Delivered award-winning PR and sponsorship campaigns, increasing brand awareness and audience reach for major advertisers.
Drove cross-functional communications between internal teams and external stakeholders, ensuring alignment with regulatory and brand standards.
Creative Solutions Manager
IPC Media | 2001 – 2003
Managed content partnerships for titles including Ideal Home, Livingetc, and Homes & Gardens.
Led brand collaboration projects, from strategy to execution, producing bespoke editorial and promotional content.
Worked across departments to align messaging with commercial goals and audience preferences.
Account Manager
The Guardian | 1999 – 2001
Oversaw advertising and brand content for Space, the Guardian’s property and lifestyle magazine.
Education & Professional Development
Copywriting & Social Media Course, PCA (2011) – 80% Distinction
BA (Hons) English Literature, Cardiff University (2:1)
Advanced understanding of GDPR, safeguarding practices, and inclusive content standards
Notable Projects & Clients
Innesco (Built Environment PR) – Diriyah Gate, EuroFund, Tesco, Invesco
SHR Group – Strategic comms for international hotel tech
YourStory PR – Social media lead across multiple high profile tech companies
PromoVeritas – Global prize promotions content & stakeholder comms
CLP Leadership – Strategic comms for international development programmes
Stoneport Pensions – Launch campaign including video scriptwriting
OurPeople – Internal communications and employee engagement content
Endorsement
"Rebecca has delivered a plethora of effective creative solutions for our international clients, including strategic content, impact reporting, brand messaging, and long-form copy. Her ability to understand complex marketing and communications briefs is exceptional."
— Dan Innes, MD, Innesco
