Rebeca Luengo
Marketing & Communication
EXPERIENCE
Content & SEO Specialist
2024 – Present
THE HOOK l Madrid, Spain
Created and optimized digital content for websites and social media using
ABOUT ME
As a proactive professional with
a positive attitude, I specialize in
digital strategies and consumer
behavior.
My
passion
for
curiosity fuels my analytical
and dynamic approach, rooted
in the belief that knowledge is
power. Leveraging intelligence,
passion, and creativity, I am
dedicated to learning, adapting
to
new
challenges,
and
achieving outstanding results.
AI tools and advanced SEO strategies.
Conducted keyword analysis and content optimization to enhance search
engine rankings and drive organic traffic.
Managed
strategic
content
planning
aligned
with
brand
and
SEO
objectives, collaborating with SEO and UX/UI teams.
Monitored SEO metrics and implemented continuous improvements,
proposing creative content formats aligned with Branded Content and SEO
strategies.
Developed AI-generated content across various formats, including videos,
articles, podcasts, and social media. Also created virtual AI influencers and
AI-powered agents to boost brand presence.
Content Manager & Planner Digital
2022 - 2023
Graffiti Comunicaciones l Panama City, Panama
Managed projects, including client communication and coordination of
teams.
Designed and executed marketing campaigns based on analysis, meeting
defined KPIs.
LANGUAGE
Marketing strategies both online and offline, achieving a 45% increase in
English
Conducted follow-up meetings and structured feedback sessions to ensure
interactions and significantly improving audience reach and attraction.
campaigns aligned with client objectives and delivered measurable results.
Spain
EDUCATION
Master’s in Digital Marketing and AI
Inesdi Business Techschool, Madrid
2024 – 2025
CONTACT
--Panamá, Ciudad de Panamá
Master’s in Neuromarketing and Consumer Behavior
Universidad Complutense de Madrid (UCM), Madrid
2023 – 2024
Diploma in Strategy and Digital Communication
Universidad Católica Santa María la Antigual, Panama
2020
BSc Social Communication
Universidad Católica Santa María la Antigual, Panama
Rebeca Luengo
SUMMA CUM LAUDE | Graduated with Honors
2017 - 2020
OTHER PROJECTS
Content Manager & Graphic Designer
2020 – 2022
MYBOX EXPRESS l Madrid, Spain
Designed the brand identity for the launch of new services in the market
and developed digital strategies.
Supervised the production of audiovisual content for various social media
platforms (Instagram, TikTok and Facebook), effectively converting leads
into clients and driving a 24% increase in the client base.
Managed relationships with influencers, coordinated collaborations, and
executed campaigns to boost brand visibility and engagement across key
platforms.
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FOR MORE
2018 - 2021
Content Analyst
OMNI.PRO l Panama City, Panama
Compiled, processed, and evaluated business data to identify key market
segments.
Managed the creation and maintenance of ecommerce products on
platforms like Magento, Wordpress and Shopify, overseeing inventory
management and updates.
Implemented effective ecommerce product positioning strategies, driving a
53% increase in web traffic.
SKILLS
CERTIFICATION
Effective Communication
Scrum Master
Team Collaboration
Google Analytics Certification
Strategy
HubSpot Inbound Marketing
Market Research
Social Media Marketing
Writing and Content Creation
Creativity
Digital Marketing
Negotiation
Critical Thinking
Leadership
PROGRAMS
https://taplink.cc/rebecaluengo
Rebeca Luengo
META BUSINESS
GOOGLE ANALYTICS
MAILCHIMP
ELEVENLABS
MIDJOURNEY
RUNWAY
SUNO
CHAT GPT
GAMMA
AWS AI Services
COPILOT
HEYGEN
PAQUETE OFFICE
HOOTSUITE
ADOBE CREATIVE SUITE
