Rayna Tzvetkova
Email:
-
Phone: BG- or CY -
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Results-oriented professional with a proven track record of accomplishments in digital and
traditional marketing, branding, HR and public communications. Experienced at managing social
media channels and using digital analytics tools to increase user engagement. Gifted writer of
creative content for websites, social media, and marketing collateral. Constant learner with a
collaborative approach, effective at engaging people across organisational functions and working
with the aim to achieve shared goals.
Professional Experience
2014 – ongoing
Marketing Communications Consultant. Focus on intercultural communications.
Inbound marketing for Drone Bevy
HR Communications for Cargill
Social Media management and digital marketing for SDSD
Approach to work
“Make things as simple as possible
but no simpler."
Albert Einstein
Groupama Corporate Communications (2014 – 2015) Development and implementation of
communication strategy.
Internal and HR Communications – development of Intranet portals and employee
engagement activities
External Communications – website management, event management related to
agencies opening. Member to the Management Committee
Digital marketing – managing the company’s social media channels
2010 – 2013
Marketing and Communications Manager for SDSD – UK
Managing all external marketing, communications and campaign activities for Europe,
Far East, Americas – online and offline
Development and implementation of overall marketing strategy, marketing actions and
programs for the company brand and specific product lines
Internal HR communications – managed intercultural employee engagement
Development of an Intranet portal
Achievements
Several CSR & PR projects I
managed – Perperikon and ING’s 10th
anniversary - were honoured with
national and international awards.
1997 – 2009
Head of Marketing Communications and CSR at ING Bulgaria
Strategy Development and Action Plan implementation.
Market research and analysis, competitive analysis, SWOT, market segmentation,
brand positioning, re-branding.
Internal communications – through newsletters, intranet, trainings.
External corporate communications, content set up and management of ING in Bulgaria
website – www.ing.bg.
Media relations – both national and international.
Event Management – of both internal and external events.
CSR and community relations, sponsorship projects.
Member to the Crisis Management Committee of ING in Bulgaria.
I set up 2 Intranets from scratch – for
SDSD (UK) and Groupama (Bulgaria)
– contributed to increasing employee
engagement by 70%
Languages
English
- Fluent
French
- Intermediate
Bulgarian - Native
Education
Master of Arts – Linguistics, English and American Literature
Sofia University ‘St. Kliment Ohridski”, Bulgaria. Main subjects – Linguistics, English and
American Literature, Translation, Interpreting, Teaching English.
Marketing Communications and PR - “Excellence in Communications”
M3 Communications Group, a Hill & Knowlton Associate (2003 – 2004). Major subjects:
Communication Techniques, Working with Media, Creativity and Communications,
Presentation
Skills,
Crisis
Management,
Communications
in
Action,
etc.
edX – Fullbridge: Analytical Problem Solving and Design Thinking
Competences
Communication
Professionalism
Teamwork
Planning
Organizing
Personal Blog
Professional Development
ING Business School – Winning Communications (2005)
Focus and impact to win mandates and influence decisions by improved communication.
Development of a disciplined communication style that engages people. Influence others
through communication that motivates people into action.
International Banking Institute, Sofia
Integrated Marketing Communications
References
I worked very closely with Rayna during my tenure with ING in Bulgaria. She is "keen as mustard" (as
we say in UK) and approached all of her varied PR and Corporate Communications assignments with
both tremendous drive and professionalism. All of her assignments were handled extremely well to the
total satisfaction of the Country Manager and myself as well as her functional superiors at Region and
Head Office.
Frank Hawkes managed Rayna Tzvetkova indirectly at ING Bulgaria (WB)
Available upon request and more on my Linked-In profile - http://www.linkedin.com/in/raynatzvetkova:
Portfolio with work samples
https://raycomms.org/
Keeping a personal blog on topics:
books, travel, people since 2008 http://tzvetkova.wordpress.com/
Pro Bono Causes
Participating in causes, whose values
I share. Contributor to the Guttenberg
Project.
