Rayna Chakraborty

Rayna Chakraborty Marketing Professional-- - Profile Equipped with a diverse and promising skill set, conducive to adhering to marketing principles and best practices. I have a total 6 years’ working experience and 5 years’ experience in marketing. I am presently working as a Marketing Operation Specialist at Cast Software. Highlights • Database Management System (HubSpot & InfoCast) • HubSpot (Dashboard, Reports, List, Workflow, Pipelines, etc.) • Market Research (SurveyMonkey, Ahmad Software, LinkedIn Sales Navigator, ZoomInfo, etc.) • Advanced Excel (Pivot Table & Charts, Power Query, Forecasting, Dashboard, etc.) • Research (Qualitative & Quantitative) ______________________________________ Skills • Effective Time Management (Skilled in prioritizing tasks, meeting deadlines, and optimizing productivity for efficient time management.) • Operations (Proficient in streamlining operational processes, optimizing workflows, and implementing efficiency improvements to enhance business performance.) • Communication (Effectively communicates clear insights to stakeholders, ensuring informed decisionmaking.) • Presentation (Skilled in delivering clear, engaging, and impactful presentations to diverse audiences.) • Power BI & Tableau (Proficient in data visualization and analysis using Power BI and Tableau, with experience in creating interactive dashboards and reports. • Ability to work in a team. (Experienced in collaborating effectively within diverse team environments.) Work Experience Marketing Operations Specialist at Cast Software Private Limited, Bengaluru — Jun 2022 – Current My current position at the company is as a Marketing Operations Specialist. • Ensured database integrity through rigorous data quality checks across international markets (India, Germany, France, and Italy). • Proficient in all HubSpot Hubs: Marketing, Sales, and Service, with confidence in their usage and optimization. • Expertise in HubSpot implementation, onboarding, and ongoing optimization strategies. • Skilled in integrating HubSpot with various platforms to ensure seamless workflows. • Proven experience in setting up pipelines, custom properties, and workflows in HubSpot. • Proficient in marketing platforms such as HubSpot Marketing Hub, ZoomInfo, and Cognism for automation and LinkedIn Sales Navigator and Ahmad Software for lead generation. • Conducted regular audits to maintain database hygiene and improve operational efficiency. • Conducted comprehensive competitor analysis to inform marketing strategies. • Conducted comprehensive competitive analysis to identify market trends, benchmark competitors, and uncover growth opportunities, leading to data driven strategic decisions. • Facilitated lead generation by identifying and documenting contact details for decision-makers. • Expertise in using JIRA and INFOCAST for project tracking and task management. • Leveraged LinkedIn Sales Navigator to identify and enrich sales prospects. • Analytical mindset with the ability to derive insights from data for informed decision-making. • Experienced in HubSpot Professional Services, including onboarding, implementation, and technical consulting. • Ability to work both independently and collaboratively in cross-functional teams to achieve project goals. Market Research Analyst at Axiever, Remote — Jul 2020 - Mar 2022 I have been working as market researcher for a SAAS based company. • Proficient in market research tools like ZoomInfo and LinkedIn Sales Navigator to identify prospects and gather insights. • Conducted comprehensive competitor analysis to inform marketing strategies. • Facilitated lead generation by identifying and documenting contact details for decision-makers. • Assisted in developing and executing email marketing campaigns to engage prospects. • Created detailed client proposals aligned with organizational goals. Business Development Executive at Flying Carpet OPC Private Limited, Bengaluru — Nov 2019 - Jun 2020 • Delivered exceptional client service through proactive communication and relationship management, ensuring all client needs are met efficiently. • Coordinated operations for various events, overseeing planning and ensuring all aspects were executed flawlessly for client satisfaction. • Edited promotional and event videos utilizing industry-standard software, enhancing the visual storytelling for marketing purposes. • Managed end-to-end event planning and execution, from initial concept to final delivery, ensuring alignment with client specifications. • Collaborated with cross-functional teams to develop tailored solutions for clients, increasing overall service effectiveness. • Analyzed market trends and competitor strategies to identify new business opportunities and create strategic sales plans. • Prepared and presented detailed reports on sales performance and client feedback to senior management, driving continuous improvement. Business Development Executive at The Silicon Review, Bengaluru — Mar 2019 - Oct 2019 • Developed and executed targeted email marketing campaigns to enhance brand visibility and drive subscriber engagement, resulting in a significant increase in audience reach. • Identified and qualified potential leads through market research and networking efforts, contributing to a robust sales pipeline, and fostering meaningful client relationships. • Collaborated with cross-functional teams to align business development strategies with company goals, ensuring a cohesive approach to market penetration. Education MBA in Marketing from IMT CDL Ghaziabad — Jul 2024 – Current Currently pursuing an MBA in Marketing through distance learning to enhance strategic marketing and business management skills. MA from Commits Institute of Mass Communication and Journalism — May 2017 - May 2019 Core Subjects- Journalism, Advertisement and Branding, Marketing, Photography and Videography BA in Media Technology from St. Anthony's College — May 2013 - May 2016 Core Subjects Media Management, Advertisement, Photojournalism Licenses & Certifications Lean Six Sigma Yellow Belt — Dec 2024 - Current Issued by Sparen & Gewinn Consulting Credential ID SG2024AI46691 HubSpot Marketing Software — Dec 2023 - Jan 2026 Issued by HubSpot Academy Credential ID f4d0541ad99e443cba2fa196c7c552f0 Course Data Science & AI, Meritshot — Aug 2024 – Current Currently pursuing a Data Science course to gain industry insights and enhance technical skills for data-driven decision making. • Data Visualization Tools: Power Bi and Tableau • Data Analysis: Python and SQL • Machine Learning & AI