RAYMUND CONSTANTINO
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Bacolod City, Philippines
--https://bit.ly/42HUCoL
SUMMARY
Dedicated digital marketing specialist with a history of driving impactful online campaigns and optimizing
strategies for increased brand visibility and ROI. Proficient in data-driven decision-making and a creative
thinker, committed to delivering results in the ever-evolving world of Digital Marketing.
WORK EXPERIENCE
Sunny Dublick Marketing
Digital Marketing Manager
July 2023- April 2024
Successfully managed social media platforms, maintaining a consistent brand presence and
engaging with our audience to drive brand awareness and customer engagement.
Spearheaded the development and implementation of effective social media content strategies
across various platforms, resulting in increased follower engagement and brand visibility.
Played a key role in updating and maintaining crucial data on HubSpot, ensuring the accuracy
and integrity of our marketing database for targeted campaigns and lead nurturing.
Utilized graphic design skills to create captivating visual content for social media posts and
marketing materials, enhancing brand storytelling and audience engagement.
Took charge of setting up and optimizing Facebook ads, utilizing advanced targeting options and
ad formats to effectively reach and convert our target audience.
Leveraged analytics and insights to continually optimize social media content and ad campaigns,
driving measurable results and contributing to the company's overall marketing objectives.
DOE Media
Digital Marketing Assistant
January 2022- June 2023
Managed and set up ad campaigns on META (Facebook and Instagram), Snapchat, and TikTok,
ensuring optimal performance and reach.
Created detailed ads performance reports using Supermetrics and Google Data Studio, providing
insightful analysis on campaign effectiveness.
Supported the team in evaluating and implementing improvements to digital strategies,
researching the latest digital tools and interactive trends.
Assisted in analyzing customer and user data to inform strategic decisions and contributed to
lead generation efforts for sales.
Fountain Marketing Media
LinkedIn Marketing Specialist
July 2020 - Jan 2022
Connected with local government officials and key individuals to enhance clients' brand
presence and relationships.
Managed social media accounts, including content creation and development, for clients on
platforms such as Facebook, Instagram, Pinterest, and YouTube.
Identified and pursued potential prospects and partnership opportunities via LinkedIn, expanding
client networks and business growth.
Established performance metrics and reported on them monthly, providing strategic insights and
actionable recommendations.
Developed plans and strategies for clients to effectively leverage LinkedIn Ads, optimizing their
digital marketing efforts.
Initiated contact with potential clients and networks through tailored messages, introducing
brands and services to spark conversations and build relationships.
Trekology LLC
Digital Marketing Specialist
October 2017- June 2020
Assisted the Amazon PPC Manager in managing PPC campaigns for the Amazon store,
optimizing ad performance.
Handled social media channels including Facebook, Instagram, Pinterest, and YouTube, ensuring
consistent and engaging content.
Supported the marketing team with email marketing newsletters, contributing to campaign
development and execution.
Developed and implemented social media content marketing strategies for Facebook and
Instagram, enhancing brand visibility and engagement.
Coordinated influencer marketing efforts, building relationships to promote brand awareness and
product visibility.
Managed inventory, conducted web research, and performed data entry tasks, ensuring
accurate and efficient operations.
Global Teams AU
LinkedIn Marketing Specialist
July 2016- September 2017
Proficient in LinkedIn marketing and lead generation, optimizing brand presence and driving
engagement.
Skilled social media manager executing comprehensive campaigns across Facebook, LinkedIn,
and YouTube to enhance brand visibility.
Experienced in influencer marketing, amplifying brand messaging through partnerships for
increased awareness and engagement.
Proven track record in inventory management, implementing efficient systems for timely order
fulfillment and cost reduction.
Proficient in web research and data entry, utilizing advanced techniques for accurate input into
databases using LinkedIn Sales Navigator and LinkedIn Ads.
SubNet Group of Companies
Marketing Assistant
April 2015- June 2016
Collaborated with writers, graphic artists, and designers to create cohesive social media
marketing content.
Managed multiple social media accounts, overseeing content creation and community
engagement.
Developed compelling social media content tailored to target audience preferences.
Designed eye-catching graphics to enhance visual appeal on social media platforms.
Implemented strategies to optimize reach, engagement, and conversion rates across social
media channels.
WNS Global Services
Customer Service Representative
June 2014- April 2015
Managed incoming calls and customer inquiries, ensuring prompt and effective resolution.
Generated sales leads and assessed customer needs to achieve satisfaction and drive sales
growth.
Built sustainable customer relationships through open and interactive communication.
Provided accurate and complete information using appropriate methods and tools.
Met personal and team sales targets and call handling quotas.
Handled customer complaints, provided timely solutions, and followed up to ensure resolution
while maintaining meticulous records of interactions and account processing.
EDUCATION
Bachelor of Arts Major in Communications
June 2011 - March 2015
University of St. La Salle
Specialization in Communication Strategies and Media Production
Relevant coursework in Public Relations, Digital Media, and Interpersonal Communication
ADDITIONAL INFORMATION
Technical Skills: Marketing automation: HubSpot, Marketo, Mailchimp, Customer relationship
management (CRM): Salesforce, Zoho CRM, Web analytics: Google Analytics, Adobe Analytics,
Search engine optimization (SEO): SEMrush, Moz, Ahrefs, Pay-per-click (PPC) advertising:
Google Ads, Bing Ads, Social media management: Hootsuite, Buffer, Sprout Social, Content
management systems (CMS): WordPress, Drupal, Joomla, Graphic design: Adobe Photoshop,
Canva, Email marketing: Constant Contact, Mailchimp, Sendinblue, A/B testing: Optimizely,
Google Optimize
Languages: English, Filipino
Certifications: Digital Career Advocates of the Philippines
CHARACTER REFERENCES
Maya Maslovska
Manager of Digital Strategy
DOE Media-Willy Chen
Head of Marketing/ Amazon PPC
Trekology LLC-Dhiren Rai
Marketing Manager
Trekology LLC-