Sitio Tac-an, Budla-an, Cebu City
M: -
E:-
WORK EXPERIENCE
23 Years of total work experience
April 2025 – September 2025
BRANCH MANAGER
GOTHONG SOUTHERN PHILIPPINES
Cebu City
Industry Specialization: Shipping, Logistics and Freight Forwarding
A. Sales and business development
Provide leadership to the branch and ensure that revenue, gross profit, and net income
targets are met.
Identify new business opportunities by researching and evaluating market positions and
sales options.
Initiate the sales process by scheduling appointments, giving presentations, and
recommending solutions.
Build rapport and close sales with potential and existing clients by explaining the company's
service capabilities and preparing contracts.
Actively monitor competitors and market reactions to contribute information to the
company's market strategy.
Promote the Gothong Southern brand through various networking activities, trade shows,
and conventions.
B. Branch operations and management
Oversee all operational aspects of the branch, including customer service, human resources,
administration, and inventory.
Ensure that all branch operations and personnel adhere to company policy and procedures.
Prepare and submit reports, presentations, and other documents related to the branch's
performance and function.
Ensure the branch complies with all legal requirements and regulations.
Oversee supply chain and logistics operations to maintain efficient processes.
C.
Customer service
Address all customer requests and concerns promptly and accurately.
Resolve customer complaints by investigating issues, developing solutions, and making
recommendations to management.
June 2022 – April 2025
BUSINESS DEVELOPMENT MANAGER
BOLLORE LOGISTICS PHILIPPINES Cebu
City
Industry Specialization: Logistics and Freight Forwarding
D. To develop, target, and close new business
E. To manage and maintain accounts setforth by the management
F. To achieve sales KPI setforth by the management
Portfolio management
Develop loyalty and optimize the existing customer portfolio
Acquire through prospecting actions, new customers/traffics/activities
Follow up new customer development
Sell all logistics solutions services
Sell to clients within specific vertical markets
Promote new sales offers
Recommend the appropriated transport offer to customers/prospects based on their needs and
requirements and propose alternative solutions if needed
Follow the profitability on customers with the country commercial manager or national sales
manager
Key account Management
Be responsible for the external and internal development of the assigned Key Accounts
Develop and perpetuate activity (gross margin) with the existing key accounts and acquire new
customers/traffics/activities through individual prospecting actions
Set-up regional/country development strategy for key accounts
Elaborate commercial action plans and schedule of work
Share sales information to network in orde to increase penetration rate on key accounts at a
worldwide level
Represent the company to the key accounts for which a centralized and coordinated action is
needed
Set up lobbying actions on key accounts prospects to make the company being more visible and
participate to future tenders
Sell Bollore Transport & Logistics full range of services to the assigned key accounts with the
help of relevant expertise.
Sales activity
Organize sales calls and visits with existing clients and prospects
Define standard operating procedurs related to offers/quotation.
Generate offers/quotations to potential customers in coordination with the management and
the purchasing department
Negotiate sales contracts in coordination with Legal department
Reporting
Participate to internal meeting fixed by his/her reporting lines
Define and achieve, during the budgetary year, his/her objectives
Write visits/sales calls reports
Analyse his/her individual performance
Update and complete the CRM tool with the complete and relevant information
January 2021 – June 2022
NATIONAL SALES MANAGER
NEED INK SALES AND SERVICES Cebu
City
Industry Specialization: Sales and Distribution of Printers and office supplies
A.
Develop and implement effective sales strategies
B.
Lead nationwide sales team members to achieve sales targets
C.
Establish productive and professional relationships with key personnel in assigned customer
accounts
D.
Negotiate and close agreements with large customers
E.
Manage and oversee the daily operations of the sales department
F.
Monitor and analyze performance metrics and suggest improvements
G.
Prepare monthly, quarterly and annual sales forecasts
H.
Perform research and identify new potential customers and new market opportunities
I.
Provide timely and effective solutions aligned with clients’ needs
J.
Liaise with Marketing and Product Development departments to ensure brand consistency
K.
Keep abreast of new product launches and ensure sales team members are on board
November 2018 - December 27,
2020 REGIONAL SALES MANAGER
C&E PUBLISHING, INC.
Cebu City
Industry Specialization: Education/Educational Resources and/or Solutions/Publishing.
A. Achieves growth and hits sales targets by successfully managing the sales of his/her regions.
B. Designs and implements a strategic business plan that expands company’s customer base;
C. Ensures strong market presence and brand recognition in his/her regions.
D. Builds and promotes strong, long-lasting client relationships by partnering with them and
understanding their needs
E.
Present sales reports and realistic forecasts to the management team.
F.
Identifies emerging markets and market shifts while being fully aware of new products and
competition status in his/her regions
G. Oversee the sales transaction process, that is from lead generation to closing the deal.
H. Plan and execute training among staff members and management
I.
Oversee product and supply ordering and shipment in accordance with regional needs
December 2017 to November 2018
DISTRICT MANAGER
MAGNA PRIME CHEMICAL TECHNOLOGY
Cebu City
Industry Specialization: Construction/Building/Engineering Sales
A. Plans, leads, organize, controls and monitors overall activities of the assigned District.
B. Administer the relationship between the Principal and Distributor.
C. Liaise between the headquarters and the Distributor by making regular visits and interacting
with management
D. Responsible for the attainment of Distributor targets within the area at the agreed timetable
and schedule.
E. Ensure that operational efficiency to achieve projected revenues and sales estimates
F. Coordinate with, report and make recommendations to senior management in order to grow
market share, improve customer experience and drive growth
G. Prepare budgets, control expenses, and identify revenue opportunities for the Distributor.
H. Ensure that the Distributor attains sales and profitability targets and operational efficiency
including the required operations standards.
January 2014 to December 2017
SALES MANAGER
UFREIGHT PHILIPPINES, INC.
Lapu-Lapu City, Cebu
Industry Specialization: Transportation/Logistics
A. Plan and monitor sales activities of the Visayas and Mindanao region.
B. Lead sales unit in achieving the targeted number of accounts monthly and annually.
C. Oversee performance of each sales account officer in terms sales and account management.
D. Ensure that existing accounts will attain targeted shipment volume.
E. Resolve all customer issues and ensure to provide outstanding customer services.
F. Build strong working relationships and maintain effective communications with team members.
G. Ensure that teams follow company policies and procedures at all times.
December 2012 - November 2013
FRANCHISE HEAD
THE ISLANDS GROUP
Cebu City
Industry Specialization: Retail/Merchandise/Tourism
A. Plans, leads, organize, controls, and monitor the overall activities.
B. Liase and administer the relationship between the Franchisee and Franchisor.
C. Ensure the franchise attains sales and profitability and operational efficiency.
D. Recommends promotional activities for franchise marketing.
E. Responsible for developing new franchiseable concepts.
F. Develop new business strategies for business growth and revenue generation.
G. Monitor performance of each franchise units and ensure that each units delivers value and
excellence to the clients
H. Apply innovative approaches and techniques to keep updated with competition
July 2012 - December 2012
BUSINESS DEVELOPMENT MANAGER
SAN JOSE BAKESHOP
Mandaue City, Cebu
Industry Specialization: Food Franchising
A. Plans and conceptualizes store activities that provide new business.
B. Develop new business strategies for business growth and revenue generation.
C. Ensure that store attain sales target from the activities or new business being incorporated.
D. Evaluate existing business process and develop new ones to ensure systematic operations
procedures.
E. Ensure growth of the business by maintaining and expanding customer base by assisting
the sales and operations team; building and maintaining rapport with key customers;
identifying new customer opportunities.
March 2011 - July 2012
AREA OPERATIONS MANAGER
LESLIE CORPORATION
Mandaue City, Cebu
Industry Specialization: Food Franchising/Marketing/Business Development
A. Plans, leads, organizes, controls, and monitors the overall activities of the assigned Area
Franchise.
B. Responsible in ensuring the franchisee attains sales and profitability targets, and operational
efficiency.
C. Liaise and administer the relationship between the franchisee and franchisor.
D. Responsible for the attainment of store sales target.
August 2005 - March 2011
FRANCHISE ACTIVATION SPECIALIST
JULIE’S FRANCHISE CORPORATION
Cebu City
Industry Specialization: Franchising/Marketing/Business Development
A. Promotes and sells the franchise
B. Prospects potential investors
C. Present the franchise opportunity to investors
D. Process franchise applications
E. Conduct feasibility studies
F. Gather data on performance of stores
EDUCATION
2000
SKILLS
UNIVERSITY OF SAN CARLOS
Bachelor’s /College Degree - BUSINESS ADMINISTRATION
Sales presentation, Business plan development, Strategic management,
Feasibility study, Market research, Customer Service,