Ray Asiroglu

Contact P.O. Box 2742 Fourways East 2055 Gauteng South Africa South Africa - (Mobile)-www.linkedin.com/in/rayCONTACT DETAILS asiroglu- (LinkedIn) https: www.linkedin.com/in/rayasiroglu-/ Top Skills Market P.O. Box Research 2742 Fourways Gauteng South Africa 2055 Integrated Marketing Business Planning Email:- Mobile Telephone: - Languages French (Limited Working) Languages English (Native or Bilingual) Turkish (Native or Bilingual) Fluent English Fluent Turkish Moderate French Some Danish Specialties Marketing management, Advertising, Strategic communications planning, sponsorship leverage planning, marketing planning, business plans, feasibility studies, market research. Education University of the Witwatersrand MBA, Economics, Marketing ray asiroglu. Head of marketing, Advertising strategist, Marketing strategy planner, communication strategist and researcher that delivers measurable results. City of Johannesburg, South Africa Summary I deliver research and experience-based advertising and communication strategies, marketing planning and management, desk, and primary market research. And I apply implementation tactics that are measurable. My experience covers building products, telecommunications, major appliances, CPG, media, OTC, and healthcare finance, FMCG, automotive and consumer financial services. I have held marketing directorship and strategic planning directorship positions in multinational advertising agencies and in brand owner and manufacturing companies. I have considerable experience in consulting to South African and foreign state-owned entities. Currently conducting market overviews for foreign investors and marketers interested in South Africa as well as acting as a regional manager for a New Zealand commodities company. I am an Internet junkie from the start, and closely follow all things digital and technological. American College of Switzerland / Schiller University Bachelor of Business Administration Page 1 of 4 Experience StratRay Owner, founder, and key strategic planner November 2011 – Present. Johannesburg, South Africa The day came to master my own destiny - an ex corporate strategist that is now a consulting strategic advertising communication and marketing planning resource for agencies, and direct clients My current assignment spread includes Healthcare finance, OTC, automotive, insurance, ICT, FMCG, fast foods, B2B and retail. Grey South Africa Head of Strategic Planning June 2011 - November 2012 (1 year 6 months) Responsible for strategic planning for Mazda automotive, GlaxoSmithKline (Medlemon, Aquafresh), Proctor & Gamble brands (Nice n’ Easy, Pantene), British American Tobacco, Nampak (Lifestyle & Cuddlers), Brandhouse/Diageo (Heineken International and brands into Africa) – helped win Wesbank and African Bank during my tenure. The Agency for Advertising & Marketing Strategic Planning Director September 2000 - June 2011 (10 years 10 months) City of Johannesburg, Gauteng, South Africa Responsible for communications and marketing strategy development, communications research testing, product development planning, business development and mentoring of unit staff for Telkom’s Corporate and Sponsorship Division, Telkom’s Business division as well as South African Post Office and Postbank, Trudon (Yellow Pages),Khula Enterprise Finance, Transnet Corporate, National Association of Maize Millers, Department of Public Works, Department of Public Service, AVBOB insurance, various projects in Nigeria, Ghana and Uganda, among others. Also involved in new business pitches across The Agency’s other units. Page 2 of 4 Barlows Appliance Company National Marketing Executive January 1993 - 1998 (5 years) City of Johannesburg, Gauteng, South Africa Responsible for marketing management, planning and sourcing for Kelvinator, Fuchsware, Frigidaire, Leonard cookware, washing and refrigeration appliances as well as the start of Goldstar (LG) consumer electronics in South Africa. Consolidated Kelvinator's leading position in the black consumer market at the time. Argus Newspapers South Africa Marketing Manager The Star, Saturday Star & Sunday Star January 1991 - January 1993 (2 years 1 month) Publisher of daily and weekend newspapers - responsible for consumer marketing, circulation, and trade marketing for three titles as well as the launch of the Sunday Star. During my assignment introduced "Jokers Wild" competition which led to a 50% increase in circulation for The Star and Saturday Star. Pilkington Tiles Marketing Manager 1991 - 1993 (2 years) Integrated Market Research Managing Director 1990 - 1991 (1 year) Grey Advertising & Marketing Strategic Planning Director 1981 - 1990 (9 years) Joined as Marketing Information Services Director and became responsible for market research, account planning, business development, new business acquisition for a very wide range of local and international clients in a variety of industries across six group subsidiary advertising agencies including Grey Advertising & Marketing, Grey Industrial, Grey Sandton, Arc International and Bridge International. Was seconded to Grey Cenajans in Türkiye during 1987 as Assistant General Manager. Staff responsibility ranged from 4 to 48 at Grey Turkiye Page 3 of 4 Blue Circle Ltd. Marketing Manager Sandtex 1974 - 1981 (7 years) Joined subsidiary Hubert Davies & Company as Advertising and Sales Promotion Manager; promoted to Group Advertising and Publicity Manager at Holding Company Blue Circle Ltd. Later assigned to relaunch Sandtex brand of wall coatings as National Marketing Manager at Blue Circle Products (Pty.) Ltd. Key Achievements included major market share gains for Sandtex, Clio and Cannes Lion awards for Sandtex advertising. Page 4 of 4