I am an Advertising & Promotions expert, having over 32 years of vast experience. I had worked as a Deputy General Manager- Advertising and Promotions with Mahindra and Mahindra Ltd., an automobile giant of India from 1989 to 2020. I always focus on creativity and create differentiation for my brand/products by giving the 'Right Positioning' to ensure 'Top of Mind' awareness and distinct ‘Brand Identity’ by using effective Creative Strategy and appropriate Media-Mix selection. During my service with M & M, I have handled the Advertising, Promotions, Exhibitions, Events, Displays & Branding, Conferences, Printing & Production of Merchandise & Sales Promotional Materials, Budget & Media Planning