Ravikiran Iyengar

Ravikiran Iyengar Product Marketing 6+ years of experience in B2B Saas & product marketing and developing digital content aimed at Personal Info business growth. Phone - Career overview E-mail • Manage end-to-end marketing of user lifecycle, from acquisition to retention • Garner market intelligence to drive new product features & discovery • Develop and implement GTM strategies to optimize performance across all phases of the product lifecycle, from launch to distribution • Drive digital marketing campaigns across Google, Facebook, other social media and affiliate -Skype ravikiran.iyengar91 Twitter https://twitter.com/RavikIyengar channels • Build omnichannel marketing campaigns for multiple verticals - payments, lending, logistics, eCommerce & business growth • Collaborate with the global product & marketing team to improve brand engagement and product positioning Education Jun 2009 - Apr 2012 University of Mumbai Bachelors in Management Studies Experience (B.M.S) - Specialised in Marketing & Jan 2019 - Product Marketing Manager present Instamojo • Scaled up D-O-D & M-O-M retention by 14% & 10% respectively within 3 months • Grew weekly active users of logistics by 3x leading to 10x increase in weekly shipments • Increased the lending to total GMV by 2x • Drove android app rating from 2.8 to 3.35 (As per new Google rating: 4+) • Boosted Android app user penetration from 10% to 27% of the overall MAU May 2016 - Product Marketing Manager Jan 2019 IDERA (acquired Webyog, Inc. in April 2018) • Increased lead conversion from free trial to purchase by 33% • Improved user retention and sales growth through a series of webinars. Increased average annual renewals to 45% • Driven performance campaigns that increased leads 20% y-o-y • Managed successful marketing campaigns during Black Friday seasons - 15% increase in revenue for 2017 Y-o-Y and 70% increase for 2016 Y-o-Y Sep 2015 - Marketing Apr 2016 LocalOye • Managed Public relations and Content marketing for the startup • Effectively handled crisis communication and developed the #DontDIY series Sep 2013 - Senior Associate Sep 2015 Ketchum Sampark • Managed global clients to improve the brand perception and thought leadership • Key accounts included Bain Capital, Apollo Global, Advent International, and DBS Bank Investment-Portfolio Management. Hobbies and Interests A sports & fitness enthusiast actively involved in cricket, crossfit, golf, and practice yoga & meditation