Ravi Shankar

Ravi Shankar S - - OBJECTIVE Independent Product Design Consultant / UX Researcher / Growth Hacker brings in thought leadership and agility Employ design thinking to envisage successful and innovative applications ------------------------------------------------------------------------------------------------------------------SUMMARY • 17 years of experience in designing products from concept to launch • Manage product innovation / UX roadmap to deliver measurable value to business outcomes with market, competitive analysis and User research • Expertise in task flow analysis & creating both low/ high fidelity wireframes and rapid prototypes using a variety of tools including sketch, invision, axure & balsamiq • Strong experience with UX Patterns and building design systems; Expertise with designing / detailing micro interactions, visual design and motion design with tools like invision, principle, figma, adobe XD • Data driven approach to measure, analyze user engagement metrics and align design along with continuous validation & feedback • Working with engineering teams to ensure product objectives are met, designed and delivered cutting edge experiences across platforms (mobile, web and desktop) • Experience across attitudinal and behavioral research methods, including surveys, focus groups, contextual inquiry, lab and remote user testing, A/B testing, eye tracking and competitive analysis • Wide domain exposure across analytics, BFSI, payments, trading systems, risk compliance, healthcare and ed tech • Excellent team-building and personnel management skills as well as a passion for business, design, and innovation -----------------------------------------------------------------------------------------------------------------SKILLS Expertise: Lean practice, Design thinking, User centered design, Interaction design, User research, designing for Mobile, Accessible Design and Analytics Tools: Sketch, Adobe, Invision, Axure, JustinMind, Usertesting, Principle, UXPin, Figma, Morae, Prodpad, AHA, EA Methods: Contextual enquiry, Needs & task analysis, Personas & scenarios, Task flows, Heuristic inspection, Formative / summative assessment and Remote usability testing Tech Exposure: Working knowledge across various tech stacks, CSS Frameworks, JS Frameworks, Mobile Apps, SEO, SMM and Accessibility -----------------------------------------------------------------------------------------------------------------EXPERIENCE Independent Consultant – From 2011 • Number of consulting engagements including large product companies like Intuit, Verifone, AIMs Health and several startups like edureka, eka, digital harbor • Lead strategic consulting, UX audit, user research, service delivery and (product ownership on some and lead designer on most) - working with distributed dev / front end teams • Factor Financial: proto - Concept to MVP of mobile and Web app for an invoice discounting platform along with website design • Qnopy: www.qnopy.com - UX Assessment and design innovation for an enterprise grade field data collection software for construction vertical • Educomp: www.fliplearn.com - Designing for Gamification concepts for new EdTech product offering from Educomp group • Totalogistix: www.totalogistix.com – concept to MVP for web presence and transportation management solution for US Markets • Slicket: demo.slicket.com Lead product management & design of a patented dual auction system for secondary tickets marketplace • Rightcomply: www.rightcomply.com – Lead design for a big data product in hiring compliance space for US markets • KarmaCRM: www.karmacrm.com – UX Audit and product innovation features for a growing small business CRM software • Venture Authority: proto Design for an innovative project management and hiring application to manage corporate venture projects and hiring • Napier Healthcare: Strategic consulting for setting up in-house Product / UX team, generated a set of UX patterns for standardization across their health care products • Yowzit: www.yowzit.com - Interaction and visual design for native mobile apps (iOs, android and blackberry) for south Africa based growing startup --------------------------------------------------------------------------------------------Intuit | Independent Consultant | 2016 – Nov 2018 • As the Lead product consultant on awesome agent experience - BizOps, lead innovation and designed for number of back office operations including tax corrections for millions of customers, payroll risk management and number of accounting features for Sentinel • Designed integrated BizOps Console for AAE in line with Care & Sales agents, Payments Underwriting module following Salesforce lightning Design standards • Designed Document exchange experience between agents and customers, with future context for in product experience within PSP and QBO --------------------------------------------------------------------------------------------Edureka | Consultanting - Head of Product & Design | 2014 – 2015 • www.edureka.co - Led product management and design of Edureka’s online presence, during the critical growth stage. Point of contact for all new features and enhancements. • Redesigned ecommerce and LMS systems, with focus on growth / product metrics and conversion rates (User acquisition, Engagement, Course Completion rates, Gamification Concepts and Increased Referrals) • Managed BA/UI/UX and collaborated closely with marketing and tech team --------------------------------------------------------------------------------------------Eka Software | Sr Product Manager and Design head | 2011 – 2012 • www.ekaplus.com – Product management for new product Initiatives (currently Eka’s flagship product) and UX Design for Commodity trading & risk management applications • Lead Analytics Product, Rapid iteration with partners and engineering to develop next generation data visualization and Insights for Ags, Metals and Energy Verticals --------------------------------------------------------------------------------------------- Fiserv India | Sr Manager and Practice Head, UX CoE | 2007 – 2010 Fiserv, a Fortune 500 company, is the leading global provider of information systems for the financial services industry, Banking and Insurance • Founded and built FGS user experience practice from 1 person to close to 20 member team; Responsible for new business initiatives, service delivery management and resourcing of UX Team • Established process, best practices, UI patterns & guidelines, enhanced UX competency across team with continuous innovation • As an UX Architect worked on redesign of Fiserv Vision’s CLM, Cash and Logistics, Billmatrix, Global Payment Solutions, Stone River • Innovation workshops with several business groups to help define product roadmaps, identify UX resourcing and value add to On-board UX resources into several projects including Fraud & Compliance, IPS, Stone River, Loan management systems --------------------------------------------------------------------------------------------Oracle Corporation | Senior Interaction Designer | 2006 – 2007 Working for Apps user experience group at Oracle, that provides comprehensive interface design, usability engineering, and HCI research for Oracle’s enterprise applications • UX responsibility of Oracle’s E-Business suite enhancements and some of the Industry solutions including HRM, SCM, BI, Projects & Higher Ed apps • Developed UX strategy docs, task flows, wireframes and usability evaluations and support all enhancements/ new initiatives for the product line • Substantial contribution towards establishing UX practice for apps unlimited product lines and integrating UCD activities within e-business suite SDLC • Responsibilities include hiring for the Hyderabad team, mentoring a team of designers & usability engineers and managing the usability lab --------------------------------------------------------------------------------------------D. E. Shaw India | Senior Member | July 2004 – March 2006 D. E. Shaw, a New York based specialized investment and Hedge fund firm, activities center on various aspects of the intersection between technology and finance • As the lead designer, was responsible for UCD methodology, overall UI design and usability strategies for a number of financial and collaborative software applications • Delivered RIA UI for recruit mgmt system & workflow mgmt system. Designed number of trading apps including Conceptual Trade Grouper & Wires Request System • Conducted remote usability studies for various usage patterns for diff groups of traders to optimize the entire market maker platform and various feeder applications --------------------------------------------------------------------------------------------TEXworld (now Mobax) | Manager, Creative Services | Jan 2000 – June 2004 TEXworld is a California based outsourced product development company, with a mission to improve corporate competence and efficiency by interconnecting businesses. • Lead usability & interaction design for e-business portals, virtual private exchange and UI design for large Retail clients • Presence-enabled IM platform did a comprehensive usability review and redesigned the multi-platform application (web, desktop & mobile client) • Coordinated with Duke’s research group on Color management solution; worked on UI standards, Design & prototyping, usability evaluations & user surveys ------------------------------------------------------------------------------------------------------------------ EDUCATION & TRAINING Bachelor of Architecture, Madras University [1994 - 1999] Post Graduate diploma in General Management, NMIMS, Mumbai [2004 – 2006] Research Scholar @ IITB, IDC, Holistic User Experience Model [2010 – 2014] *Opted-out Google Analytics certified; Hubspot Growth-Driven Design certified Several training programs including Project management Methods and Mechanics (PMMM) from PMI, Design Thinking, Leadership skills, Managing Virtual Teams, Neuro-Linguistic Programming (NLP), Creative thinking & UML -----------------------------------------------------------------------------------------------------------------HONOURS & AFFILIATIONS • Design Thinking Workshops at Startup India, Bangalore, Chennai & Hyderabad • Conducted workshops on User Experience Metrics and Lean Practices • Significant Contributor Award, Oracle; Shining Star Award, Fiserv • Research publications at various conferences include “Social Interaction Dimensions…” @ HCII [July 2011] “Extending Tagging for enterprise applications…” HCII [July 2007]; “Pattern driven Interaction modeling…” UPA [June 2007] • Volunteer @ Industry usability Reporting (IUSR) project by NIST [2003 - 2004] • Member of ACM SIGCHI and UPA, Member PMI, Pearl City chapter & Founding member of the Hyderabad UPA