Ravi Gupta, Humanizing 'Online Marketing'
Inbound Marketer who thinks like a consumer,
With a strong belief on 'learning by doing'.
6+ Years of Industry Experience
Gurgaon, Delhi-NCR || www.leofy.in-, -
EXPERIENCE
Regional Sales Manager | RedCarpet | Fintech Startup
2018
May'18 - Dec'18
Achieved month-over-month sales growth at ~150% in new market (Jaipur)
Responsible for 18% of revenue generated in 3rd quarter for year 2018
Build an army of 300+ active Brand Ambassadors across 7 cities
Using referral program, guerrilla marketing, offline sales channel, facebook ads, strategic alliance
2017
Marketing Manager | LeagueSX | Online Game Startup
April'17 - May'18
Acquired 15,302 users with cost per user INR 21.03 in 8 months [Industry avg: INR 22]
Crafted an analytical model 'Prize n Points' to grow monthly active users by 33.3%
Spearheaded team of 10 members to grow global community across Asia & Africa
Using strategic alliance, influencer marketing, social media campaigns, affiliates, email
2016
Nov'16 - April'17
SEO Specialist | Roomito | SaaS for Hotel Managment
Devised a lead-nurture campaign for 117 conversions over 500+ leads
Responsible for 12 positions rise in organic search for keyword 'Channel Manager'
Using inbound marketing, account management, SEO, blogging, email marketing
2015
Growth Hacker | Examper | Ed tech Startup
Dec'15 - Nov'16
Diversified a test-series product into one-stop-solution for all exam queries
Influenced a growth of daily website visitors from 300 to 1k+ in 3 months
Using product hacking, blogging, SEO, email marketing, social media, affiliates
Project Lead | Samsung | RnD Center
2012
Jun'12 - Dec'15
Completed 3 projects with an average deviation of 0.85% quality benchmark
Led onsite project management in South-Korea & Vietnam sub-divisions
SKILLS
Core Marketing
Ads & Promotion
Inbound Marketing
Offline sales/events
SEO & SMO
Strategic alliance
Copywriting, Storyboarding
Paid ads, PPC, CPI
Fb adverts
Affiliate/Influencer
Native ads
Google adwords
Digital Analytics
Google Analytics
User funnel analytics
Budget Modelling
Campaign Lifecycle
Email analytics
EDUCATION
MARKETING CERTIFICATIONS
Hubspot: Inbound Marketing, Email Marketing, Content Marketing
B.TECH, IT
NSIT,DU | 2008-12 | 70.7%
CLASS XII, PCM
HZS, CBSE | 2007 | 94.3%
CLASS X
HZS, CBSE | 2005 | 80.1%
SOCIAL
Leading participant in social welfare project '5 Rs Meal' by Akshay Patra
Actively building a community of artists under the banner of OneStage.
Promoter & founder of life philosophy 'Explore.Change.Improve.Win'-
www.leofy.in
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