RAPHAEL O. DE VERA
MARKETING SPECIALIST
LinkedIn | (- |-| creative portfolio
A results-oriented marketing professional with proven expertise in social media strategy, digital
marketing, and content creation. Skilled in developing campaigns, crafting compelling content, and
leveraging graphic design to enhance brand visibility. Equipped with strong project management and
business analytic capabilities, consistently delivering data-driven strategies that fuel business growth.
AREA OF EXPERTISE
Digital Marketing
Administrative Management
Brand Development
Social Media Management
Lead Generation
Campaign Management
PROFESSIONAL EXPERIENCE
Administrative Assistant, R. De Vera Pest Control & Services
January 2023 - Present
Prepare and manage service reports for accurate documentation and client verification, prepare
project quotations, and create professional write-ups and letterheads for events alongside the CEO.
Enhanced operational efficiency, contributed to a 22% improvement in response time for client
documentation requests through Notion and Google Sheets, and reinforced the brand’s professional
image in client-facing communications.
Executive Coordinator, Junior Confederation Financial Association of the Philippines August 2025 - Present
Largest Youth Finance Association in the Philippines, uniting over 16,000 finance, financial management,
and ABM students across the nation.
Spearhead sponsorship outreach under the Ways and Means Department by identifying and
researching potential partners, drafting tailored proposals, maintaining sponsor databases, and
assisting in negotiations and package preparation in collaboration with executive officers.
Aid in bookkeeping and financial management. Tracked the organization’s monetary health,
recorded monthly cash flows, and supported database management against fraud,
miscalculation, and potential human error.
February 2025 - September 2025
Regional Director Associate , Philippine Junior Marketing Association
Largest Youth Marketing Association in the Philippines with over 50,000 marketers across 300
universities. Develops marketing leaders through educational programs and networking opportunities.
Worked closely with student chapters, faculty, and regional stakeholders to facilitate active
participation in PJMA programs, events, and initiatives.
Part of the Events and Logistics Committee for the 38th PJMA General Assembly, themed “INSYNC: Powering Retention Edge,” attended by over 500 marketing students from 90 academic
institutions nationwide. Responsible for end-to-end technical logistics, including live system setup,
AV coordination, and real-time camera troubleshooting during speaker transitions and program
execution
Part of the Social Media & Communications Committee for PJMA’s flagship event “MadWorld
2025: Beyond Style and Glamour,” attended by over 3,000 marketing and fashion students from
170 universities nationwide. Led content creation across social platforms—developing compelling
visuals, captions, and engagement campaigns—that amplified audience interest and significantly
boosted event registration by 26% compared to the previous year.
Recognized for exemplary leadership and service—awarded Top Regional Director Associate for
Central Luzon, ranked as the Top 3 Most Outstanding Regional Director Associate nationwide,
out of 50+ associates, honored with the Volunteership Award for consistent dedication to
national events and initiatives.
Vice President for Internal Communications, Chamber of Young Business Leaders
July 2024 - May 2025
Ranks 1st out of 92 student organizations at Bulacan State University. A premier student business
organization committed to developing future business leaders engaged in marketing competitions,
community involvement initiatives, and professional development activities.
Played a key administrative and operational role in the successful execution of 31 marketingrelated campaigns and initiatives, both digital and on-site, within the organization’s term.
Ensured all events adhered to institutional protocols, permitting timelines, and legal standards—
facilitating smooth rollouts across multi-format platforms. Achieved 100% approval rate for event
proposals and significantly reduced delays in campaign implementation during my term.
Project Head of Internquest: Your Career Adventure Starts Here! A university-wide internship
fair connecting BSBA students with industry partners. Utilized HubSpot CRM to manage outreach
and close deals with 9 partner companies in 2 days, resulting in 120 internship slots. Oversaw
event operations, brand building, and stakeholder coordination.
Co-Project Head of LEAD Training Program, a 7-month flagship event in mentoring and
preparing the next generation of Junior Officers, Directors, and Vice Presidents for the
Organization’s next term. Oversaw marketing, event logistics, and internal affairs department,
ensuring a high-impact training experience focused on organizational continuity, strategic
planning, and leadership alignment.
Senior Officer of Elite Marketing Team. A high-performing group composed of top-trained
officers representing the organization in national and international marketing competitions.
Assigned team leader in all strategic campaign development, case simulations, and real-time pitch
challenges, contributing to the organization's consistent top-tier placements and national visibility.
Demonstrated advanced competencies in market analysis, brand strategy, and cross-functional
teamwork in high-pressure environments.
Co-Project Head of Certified Marketing Associate (CMA) Certification Program with BVM
Consultancy and Marketing Services. Helped initiate the only platform on campus authorized to
train marketing students into CMA title holders. Oversaw partnership coordination, participant
application, and program logistics, enabling students to gain nationally recognized credentials
that enhanced their academic and professional competitiveness.
September 2023 - April 2024
LEAD Trainee for Marketing, Chamber of Young Business Leaders
Helped secure four-year-long sponsorship agreements and spearheaded sponsor acquisition
efforts that resulted in a total of 40 confirmed sponsorships across various campaigns and events.
Broadening the organization's external network and enabled access to new resources, expertise,
and brand affiliations, strengthening its presence within the academic-business landscape.
Project Head of En Route to Success. Drew over 1,200 online viewers. Focused on empowering the
community with practical income opportunities through online platforms, aligning with evolving
workforce trends. Oversaw strategic planning, interdepartmental coordination, and virtual execution,
ensuring seamless delivery and high-impact programming for the digital campaign.
Project Based Social Media Strategist, Beyond Twisted & Huebsch by Jan
June 2024 - August 2024
Develop, implement, and oversee comprehensive marketing strategies to drive brand awareness
and product visibility, contributing to the brand’s designated KPI, achieving an increase of 68% for
the month for Beyond Twisted and spike of 84% following base increase for Huebsch by Jan.
Built and manage strong client relationships and delivers tailored solutions via Mailchimp.
CREDENTIALS
Diploma in Social Media Strategy Alison Diploma Courses (CPD Accredited)
Focuses on building brand awareness, driving traffic, and fostering customer relationships through
strategic planning and execution. Leverages social media platforms, creating content that
resonates with target audiences, analyzing social media metrics, and leveraging paid advertising
to enhance reach and engagement.
Diploma in Graphic Designs Alison Diploma Courses (CPD Accredited)
Covers the fundamentals of design theory, including color theory, typography, composition, and
visual hierarchy, as well as practical skills in using industry standard software such as Adobe
Photoshop, Illustrator, Trello, and InDesign.
16th Annual Marketing Competition, Philippine Junior Marketing Association
August 2025
Top 7 Nationwide Finalist. Created a purposive marketing campaign that addresses the role of
responsible sourcing in brand strategy and execution for Friz. Competed before industry
stakeholders alongside the nation’s leading young marketer talents, earning recognition for
innovation, insight, and people first-driven campaign design.
33rd Agora Youth Awards, Philippine Marketing Association
July 2025
Top 10 Nationwide Finalist among over 136 state and private universities across the Philippines.
With the theme, “Navigating the Future: Empowering Filipino Marketers in the Age of AI and
Innovation.” Crafted a data-driven and future-ready marketing plan for Global Dominion Financing Inc.
by integrating system automations, reducing the company’s customer acquisition cost by 11% and
improving lead engagement by 26%, demonstrating sustainability in an evolving digital economy.
Nescafé Teenspeak 2025, UP AdCore Advertising Case Competition
July 2025
Top 10 Nationwide Finalist out of 400+ student registrants across the Philippines. Created a fullfunnel marketing plan to help Nescafé penetrate the gaming industry and tap into Gen Z
subcultures. Proposed a cross-platform campaign leveraging Shoppee, TikTok, YouTube, and
Mobile Legends: Bang Bang, with branded in-game integrations. Aimed to position Nescafé as the
“official fuel” of casual and competitive gamers.
11th Annual Marketista Awards, Philippine Junior Marketing Association
October 2024
Top 1 Nationwide. A platform for acknowledgment of student-led corporate social responsibility
initiatives. The campaign executed focused on women’s empowerment through cultural
centralization of Puni weaving as a means of providing economic opportunities.
Daloy: Project Pitching Competition, Office of the Student Organizations and Activities
October 2024
Top 6 University-wide. A university initiative competition with all college courses in the university.
The event proposed, “TATAGOS: Stop Bleeding In Silence” is an initiative to address the dual
issues of domestic violence and menstrual stigma that have contributed to the marginalization of
women globally by providing economic stability and seminar workshops for the beneficiaries.
15th Annual Marketing Competition, Philippine Junior Marketing Association
September 2024
Top 8 Nationwide Finalist. Created an omni-channel presence through experiential marketing to
reposition “Minasa” a local delicacy, into a global presence dominating the international market and
aiming to build a community that connects with Filipino brands through shared cultural memories,
establishing an emotional link with the general public
32nd Agora Youth Awards, Philippine Marketing Association
August 2024
Top 10 Nationwide Finalist among 112 State and Private Universities in the Philippines.
Developed a competitive green and sustainable marketing campaign for Chops to Go with their
partnered company, Airspeed.
CERTIFICATIONS
SEMrush Academy: Engage &
Convert: The Ultimate Email
Marketing Guide
SEMrush Academy: Mastering
YouTube Search Trends and
SEO Strategies
Udemy: Managing a Business
Saylor.org: ESL 005: Business
with Business Analytics and
Frameworks
Proficient English as a Second
Language
SEMrush Academy: How to
Incorporate PPC into Your
Marketing
for
Strategy
Increased Conversion
Fundamentals
Google:
Digital Marketing
of
EDUCATION
BULACAN STATE UNIVERSITY - MAIN CAMPUS
Studies Bachelor of Science Business Administration Major in Financial Management
Dean’s Lister
May 2025
