RAPHAEL COHEN
4670 Lacombe, Montreal, Quebec H3W-1R3, Phone:- | E-mail:-Graphic Design and SEO portfolios: www.Montrealdesign.info | LinkedIn: https://ca.linkedin.com/in/seomarketingonline
CAREER HIGHLIGHTS:
❖ 10+ years experience in PPC online advertising on Adwords, Yahoo!, Bing, Facebook and search engine
optimization for top Canadian Corporations like Bell Canada, Intact Insurance, Ultramar and The Royal
Canadian Mint, Excel reporting and campaign analysis, strong background in HTML and graphic ad
design
❖ Analyzed and reported return on ad spend using Omniture, weekly and monthly progress and revenue,
keyword research and bidding strategies and recommendations
❖ Proven track record for optimizing organic campaigns with established SEO portfolio
http://www.AdSourcePro.info/seo-portfolio.html
❖ Managed Blog writers for Corporation Centre http://corpcentre.blogspot.com/ and posted new blogs on
social networks
❖ Managed link builders and social bookmarking contractors
❖ Managed and designed HTML and text e-mail marketing campaigns
❖ Producer and IDM artist ThirdTemple promoted music on iTunes and YouTube
LANGUAGES:
Fluent in French, English (written and spoken) and Spanish (spoken)
COMPUTER SKILLS: SEO, SEM & PPC; Google Adwords, Google Webmaster tools and Google Analytics, Google
Docs, Omniture, Excel reporting, familiar with WordPress, Authority Labs, Facebook ads, Adobe Omniture,
Tableau, Bing ads Mailchimp. GRAPHICS; Adobe Photoshop, Fireworks, Flash and Illustrator, optimization of
images/animated GIF images and PSD to HTML. DEVELOPMENT; HTML, Adobe Dreamweaver, HomeSite,
ColdFusion application programming. PUBLISHING; Scribus, QuarkXpress. MUSIC PRODUCTION; Sony Acid Pro,
CD Architect and Sound Forge, VIDEO; YouTube using Movie Maker and Animoto.com.
EMPLOYMENT HISTORY:
SEO-SEM Specialist, Bell Canada Montréal, QC (Sep 2013 - July 2016)
❖ Managed and reported on multi-million dollar campaigns for the Royal Canadian Mint, oversaw
thousands of text, image, and remarketing ads, gave bidding recommendations and implemented CPC
cost-per-click adjustments to keywords and ads and monitored revenue versus spend
❖ Attended weekly phone meetings with the client regarding strategies and product launches.
❖ Copywriting and management of text ads, keywords research and bid strategies for Disney, DC Comics,
Nascar, Major League Baseball and other mint products
❖ Omniture tracking html URL codes and weekly classifications
❖ PPC Excel reporting on Adwords and Bing, Facebook, Gmail advertising networks. Calculated weekly and
monthly total spending calculated orders and revenue, return on ad spend from Omniture, calculated
Share of voice from Bing and Adwords.
❖ Answered questions and presented documents to the client for approval
❖ Article writing for ‘How-to’, wiki and guest-blogging sites providing article direction and research
material
❖ Prepared link-building SEO strategies for Intact Insurance, Bell Mobility, Bell Business Blog, and Royal
Canadian Mint. Implemented white-hat link-building campaigns on local and industry-related sites.
❖ Conducted a link audit for Bell Mobility and analyzed thousands of links and made recommendations for
disavow list for Google Webmaster Tools, maintained page #1 ranking on Google, Bing and Yahoo! for
competitive keywords
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Raphael Cohen (work experience, Bell Canada, cont’d)
❖ Link building (strategies and implementation) for Intact Insurance www.intact.ca helped position
competitive keywords to page #1 of Google, Bing and Yahoo! Monitored ranking results and prepared
monthly link acquisition reports and recommendations
Independent Consultant, Third Temple Inc. Montréal, QC (Jan 2009 - Sept 2013)
❖ Managed Adwords Advertising Campaigns for Singapore art gallery client Galerie Steph and for Montreal
fashion company http://ericalexandre.com and others
❖ Managed business related blog writers and online marketing campaigns for Corporationcentre.ca’s blog
http://corpcentre.blogspot.com
❖ Helped prepare marketing plan for Nexum Benatar Representations s.a. attorneys
❖ Managed SEO link builders and managed link posting campaigns to major online directories and social
network sites (Social Media Optimization) and posted blogs to Blogger, Wordpress and others
❖ Promoted client CorporationCentre.ca on YouTube, Facebook, Twitter, LinkedIn Groups, Feedburner
RSS, Craigslist, Delicious, Digg, Gmail Buzz, Stumbleupon, Reddit, Tumblr and other Social Networks
❖ Promotion of Blog articles to list of 26,000 email subscribers
❖ Tracked client progress on Google Analytics and Webmaster tools
❖ Designed and managed real estate site www.Rester.ca from scratch, designed PDF brochures
❖ Promoted Indie music artist ThirdTemple, www.Third-Temple.com on iTunes, Myspace, Napster,
Twitter, Facebook, YouTube, CDBaby, Walmart and Amazon mp3, managed and designed email
marketing campaigns to over 30,000 music fans
❖ Created Facebook Application “Free Techno Radio” had over 5900 users
❖ Hired and managed SEO link builders, social network marketers, web designers and a Facebook
application programmer for Free Techno Radio
❖ Managed, sourced products and promoted Ebay and Amazon stores
❖ E-Commerce solutions for FreightMail.com using Paypal and Moneris secure credit card solutions
Co-Founder, Marketing & Webmaster at ThunderNet Inc. (Sep 2001 – Dec 2008)
❖ Managed Adwords campaigns for trucking affiliate of GetLoaded.com, Freightfinder.com and helped
increase sales and residual sign-ups, became a top affiliate seller
❖ Positioned www.GetLoaded.com landing pages prominently on Google page #1, Yahoo and major search
engines using SEO; link building, link exchange programs and posted to link directories like DMOZ
❖ Managed 11,000 e-mail subscribers for FreightFinder.com, created dynamic link exchange program
using ColdFusion and SQL. Banner, text and advertising campaigns using Google Adwords and Yahoo!
Search Marketing advertising management
❖ Tracking and design of advertiser banner and text ads for FreightFinder.com
EDUCATION:
Certificate of Graphic and Web Design, CINAC, Montréal, Québec-
Fashion Institute Of Technology, Advertising Design, Photo Retouching & Drafting, New York, NY.
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