RANJAN KUMAR
Delhi, India
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https://www.linkedin.com/in/ranjan-kumar-01572b32/
SUMMARY
I am an expert digital & ecommerce marketer with the long 9 years of experience in the relevant field. I have immense work experience
with the biggest Achievement With 284% ROI Online Company and have provided those with several advantages in digital marketing &
Ecommerce.
I have immense work experience with the Biggest Achievement. Online Company and have provided them with several advantages in
digital marketing & ecommerce and these are. I have got awarded by our company as best Digital & Ecommerce Marketing Manager
with the Top review -Give the 100% to the project I Work on.
Key Responsibilities: Ecommerce Manager
Ecomsoft Global LLC (Amazon Partner)
• Review sales data and stock levels.
• Optimization of sales and increase conversion rates.
• Analyze internal data and web analytics.
• Develop pricing strategies for the e-commerce store.
• Returns management ( percentage of Returns).
• Plan promotional campaigns such as contests or giveaways.
• Plan advertising campaigns, including deciding on media channels.
• Develop SEO and SEM strategies.
• Evaluate website design and discuss plans to improve.
• Initiate market research studies.
• Provide marketing or technical advice to clients.
•
August 2013 - January 2021, NEW DELHI, DELHI
• Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities.
• Providing support for strategy development and sales performances.
• Monitor web analytics and internal data sources.
• Developing SEO/PPC Strategy/Marketing Plans.
• Team Management and Progress Monitoring.
• Plan, develop, implement and analyse digital marketing strategies that drive brand awareness, traffic and sales.
• Use a data driven approach to run paid social media campaigns (Facebook ads, Instagram, Twitter, Pinterest ads, etc) and manage
PPC (Google/Microsoft Ads).
• Manage paid digital marketing budget, bid management, keyword research, audience targeting, ad copy and landing page
experience to maximise conversion and ROI.
• Develop and execute SEO plan
• Run A/B testing across all channels.
• Create and schedule all email marketing campaigns.
• Create weekly & monthly performance reports to present to the wider team.
• HubSpot CRM management.
Marketing Analyst
AB-INBEV INTERNATIONAL
October 2011 -July 2013, Gurugram
My goal Was to help organization determine what products are in demand, who will purchase the products and the price they are willing to pay.
My duties include:
• Forecasting and monitoring sales trends.
• Gathering consumer and competitor data.
3 Preparing reports for management and utilizing statistical software for data analysis.
4. Responsible for studying market conditions to assess the potential sales of products. and services.
PROJECTS
Erp Consultant
High Technology Solution • April 2006- December 2008
As a ERP Consultant My primarily responsibility Was:
• Implementing and providing support for Enterprise Resource Planning systems for companies with significant online presences.
• I had to analyze the systems and work directly with clients and management to define system requirements.
• Design and propose solutions.
• Configure the software and train employees.
EDUCATION
Master of Business Administration
Minor in Information Technology • University of Gauhati • Gauhati, Assam • 2011
CERTIFICATIONS
Amazon Trained Ecommerce Specialist
Amazon Inc. • 2015
Amazon Learning Management System
COURSEWORK
Diploma in Digital & Ecommerce Marketing
DIgiperform, Noida • 2019 • SEO, SMM
Rank Website By Organic Keywords & Back link Strategy
INVOLVEMENT
Quiz Moderator
New Delhi Institute of management studies • Quiz Competition Student Association •-
Participated in forums and discussion presented by key economic thinkers and companies associated with the university.
Key SKILLS
1. Shopify Expert, 2 Amazon sales boost & PPC expert, Social Media Marketing, Wordpress, Microsft Ms word, MS Excel, My SQL.
Python, R, SAAS, Google analytics, google ads, facebook ads,
