Rani Chaurasia

RANI CHAURASIA Social Media Strategist Phone: - E-mail:-LinkedIn: http://www.linkedin.com/in/rani-chaurasia Address: Delhi, India PROFESSIONAL SUMMARY Dynamic Social Media Strategist with a background in compliance and a B. Com degree specializing in Business Process Management (BPM) and Customer Relationship Management (CRM) from Delhi Skills and Entrepreneurship University. Career transition from Compliance to Social Media with expertise in CRM, HR planning, MIS, SAP, SEO, and financial accounting. Passionate about helping startups and emerging brands create impactful content and execute data-driven social media strategies that foster meaningful connections and drive growth. Proven experience in client interactions and compliance including anti-money laundering (AML), KYC verification, and risk assessments, now applying these skills to digital marketing. Skilled in Social Media Management, Strategy, and Digital Marketing, with a focus on converting followers into loyal customers through creative, engaging content. Strong communication, leadership, and problem-solving abilities, further honed through participation in extra-curricular activities, G20 cultural events, NSS, and community projects. Dedicated to helping brands achieve sustained engagement and business growth through innovative social media strategies and digital campaigns. SKILLS Technical Skills: Social Media Strategy, Content Creation, Regulatory knowledge, Microsoft Office, Digital Marketing, Compliance Reporting, Canva & AI Optimization, Risk Management Soft Skills: Communication, Teamwork, Problem-solving, Leadership WORK EXPERIENCE (Mar 2024 - Jul 2024) COMPLIANCE OFFICER Ocube Services (UAE-leading Free Zone Process) Utilized my expertise to analyze and monitor transactions for suspicious activities, conduct sanction screening, verify funds, perform KYC, and assess risks Provided support in responding to inquiries from agencies Assisted clients in conducting comprehensive due diligence for business establishment Gained expertise in AML and KYC compliance verification through training Reported any identified discrepancies or irregularities to senior management Investigated Political Exposed Person (PEP) violations of applicable rules and regulations Promoted to oversee EDD process at same Free Zone after a successful performance in lead qualification Working with a team of professionals, managed complex escalations, resolved issues, and ensured compliance Achievements: Promoted to oversee EDD process after demonstrating exceptional conversion and quality scores Spearheaded successful collaborations with sales team to optimize lead qualification processes (Jan 2024 - Mar 2024) CUSTOMER SERVICE ASSOCIATE Ocube Services (UAE-leading Free Zone) Developed initial SOPs and training resources for process and corporate requirements. Maintained a strong track record of being the highest-performing employee in the Lead Qualification process, demonstrating exceptional conversion and quality scores. Defined criteria for a successful lead qualification process by collaborating with the sales team members. Established processes for efficient lead qualification, tracking, conversion, and follow-up activities. Guided and supported team members, fostering a collaborative and customer-focused work environment. Achievements: Provided leadership to staff to promote effective customer service Achieved success in mentoring and instructing newly hired individuals on the process HR INTERN LERNX Assisted in the recruitment and marketing efforts, contributing to team initiatives and company growth (Aug 2023 - Sep 2023) Coordinated and supported the marketing team Participated in the interview process and aided in selecting new hires Developed marketing strategies while learning about recruitment procedures (Jul 2023 - Aug 2023) VIRTUAL VOLUNTEERING INAMIGOS FOUNDATION Championed social causes through leadership and initiative Motivated others to contribute to community well-being by caring for the less fortunate, animals, and birds. Engaged in feeding those in need, protecting animals, women empowerment, and supporting environmentally friendly initiatives. Led the team and fundraised a significant portion of the donations. Achievements: Successfully fundraised 50% of the entire donations, demonstrating leadership and passion for social causes. EDUCATION Bachelor's in Commerce: Business Process Management (Dec 2021 - Jul 2024) (9.2 CGPA) Delhi Skills And Entrepreneurship University, New Delhi CERTIFICATIONS Diploma in ROI Driven Social Media Management and Digital Marketing SkillArbitrage - NSDC and Skill India 2024 Diploma in Business English Communication for International Professionals. 2024 SkillArbitrage - NSDC and Skill India Digital Transformation Simplilearn 2022 ACHIEVEMENTS Co-Curricular Activities -IIM Indore National Finalist IPL Auction -State-Level Winner in Slogan Writing Competition -District Level Winner in Dance Competition -NSS Volunteer -First Position in Tug of War -Best Social Media Influencer -First Position in Painting Competition -Virtual Volunteering Cultural Event under G20, New Delhi Participated in the cultural event which is conducted under G20. It was a great experience. We practiced for 15-16 days for performing on stage. We worked hard to showcase our brilliant performance. We met other Campuses groups which also gave us exposure PROJECTS Research Paper on Impact of AI on students Conducted a research paper on the impact of AI on students, focusing on their growing dependence on AI tools like ChatGPT. Explored how reliance on AI is affecting students' creativity and critical thinking skills. Identified a concerning trend where students increasingly rely on AI to solve problems rather than engaging their problem-solving abilities. Created a Google form to gather data from both students and teachers, analyzing their perspectives on AI's influence. Examined the potential long-term effects of AI reliance on education. Social Media Campaign on Menstrual Hygiene - Community Project Educate underprivileged communities on menstrual hygiene and challenge societal taboos. Role: Social Media Strategist & Content Creator Led a social media campaign that reached 1k people, using engaging content to raise awareness and break taboos around menstrual hygiene. Fostered partnerships with local influencers and sanitary pad brands, leading to increased awareness and on-ground support. Social Media Management Develop and execute comprehensive social media strategies to enhance the college's online presence. Create engaging content tailored to a diverse audience: students, faculty, alumni, and prospective students. Analyze trends and utilize data-driven insights for impactful content. Reflect on the college's values, achievements, and mission on social media platforms. Foster a strong sense of community connection through content and engagement. Drive engagement and growth across all social media channels. Project on Awareness of Climate Change Embarked on a transformative journey to create a documentary on climate change in her second year. Explored more than just rising temperatures and melting ice caps, delving into the intricate connections between nature and human actions. Conducted interviews and research to uncover the widespread lack of awareness about the severity of climate change. Discovered that many people, regardless of their background, were unaware of the critical issue's impact. LANGUAGES English, Hindi