Randy Magno

Randy Magno New York • - •-• linkedin.com/in/rwmagno EXPERIENCE WebMD – Medscape Hybrid | Email Digital Production Coordinator 4/2022 - 10/2023  Collaborated with cross-functional teams to drive revenue and increase engagement by developing, coding, and updating pharmaceutical email campaigns.  Worked with stakeholders to resolve technical and service concerns that included code edits, image revisions, and final approvals for campaigns.  Coordinated alongside the content team to create, update, and enhance email templates and design components.  Trafficked email campaign requests and assets to meet and exceed deadlines. Ralph Lauren via JBC Staffing and Recruiting Agency Remote | Email Marketing Producer 1/2022 - 4/2022  Code responsive emails for promotional and lifecycle campaigns using Salesforce Marketing Cloud and AMPscript.  Initiate technical QA’s for email proofs pre-deployment on all platforms (desktop, mobile) to achieve 100% content accuracy for target audiences. Girl Scouts of the USA New York | Email Marketing Specialist 6/2015 - 9/2020  Produced and executed all national responsive email campaigns to drive revenue, membership retention, and engagement using Salesforce Marketing Cloud.  Created an email brand style guide in collaboration with the Email Marketing Director to standardize campaign content, design, and email templates with current trends across the national organization.  Trained internal staff to code their own email campaigns adhering to brand and style guidelines.  Offered troubleshooting support cross-functionally with internal teams and Girl Scout councils regarding broken email code, rendering, and design issues. Followed up with code fixes, tips, and tricks through email, site forums and in-person meetings.  Developed end-to-end targeted email templates and content block assets to support council campaigns. Delia’s / Alloy Apparel Inc. New York | Web Production Associate 3/2008 - 2/2015  Collaborated with the Marketing Manager and creative teams to drive sales by coding, testing, and deploying email marketing campaigns for four brands.  Assisted the Senior Production Manager with website updates and quality assurance. Identified and resolved gaps in content and service in order to deliver efficiently on time.  Transitioned and maintained HTML email templates to responsive design to allow viewing across mobile platforms. SKILLS Multi-Tasking | Organized | Problem-Solving | Empathetic | Web Production | Responsive Design | A/B Testing Email Marketing Tools: Salesforce Marketing Cloud, Litmus, Storyports, IBM Silverpop, Experian CheetahMail Content Creation and Design: HTML, CSS, AMPscript, JavaScript, Adobe (Photoshop, Illustrator, Dreamweaver) Collaboration Tools: MS Office Suite (Word, Excel, PowerPoint, Outlook), Workfront, Monetate EDUCATION John Jay College (CUNY), New York, N.Y. Bachelor of Science - Computer Information Systems