Rana Waqar

I am Rana Waqar, a professional WordPress and Front-End Developer with over 8 years of experience in web development, digital analytics, conversion tracking, and data visualization. I help businesses implement accurate tracking systems, monitor website performance, and create actionable insights to support marketing and eCommerce growth.

Currently, I work with Adwizar by Spectacular-Smith (US) as a Virtual Assistant and Digital Marketing Support. In this role, I implement Facebook Standard and Custom Events on ClickFunnels pages using Google Tag Manager (GTM) to track conversions accurately. I also configure Google Analytics 4 (GA4) to monitor funnel and eCommerce activity, ensuring reliable data for ad campaigns. I manage event tracking and reporting in Meta Business Manager and coordinate with the marketing team to verify data consistency across platforms. My work includes integrating tracking across ClickFunnels, Shopify, WordPress, and custom HTML/JS pages, and I troubleshoot any issues to ensure precise reporting.

Previously, I worked at Liveadmins (US) as a Front-End and Backend Support Programmer from 2018 to 2021. I handled website support tickets for outsourced car dealership projects, performing front-end and back-end fixes, resolving technical issues, and optimizing website functionality. I worked extensively with WordPress, WooCommerce, and custom-built websites, collaborating with cross-functional teams to implement client requirements accurately and efficiently.

Since 2016, I have been freelancing on various projects, implementing GA4, GTM (Web and Server-Side), Meta Pixel & Conversion API (CAPI), TikTok Pixel, LinkedIn Insight Tag, Twitter Conversion, and Bing Ads tracking for multiple clients. I have built data visualization dashboards using Google Looker Studio, Power BI, Tableau, and TripleWhale, providing automated reporting, KPI dashboards, and real-time monitoring tools to support data-driven decision-making. I also provide consultation and troubleshooting for tracking setups to ensure reliable and accurate reporting.

I am fluent in English both written and verbal. I can deliver work samples, including screenshots of GTM setups, GA4 dashboards, and Facebook Pixel implementations, to verify my experience. My goal is to combine web development and analytics expertise to implement accurate, verifiable, and actionable tracking solutions that allow businesses to monitor, analyze, and optimize their online performance efficiently.