Rana Ashir

Rana Ashir Moeen 102, Intercoil Building , Al Barsha, Dubai - |- EDUCATION Forman Christian College and University (Chartered University) – Lahore, Pakistan- BS (Honors) Software Engineering Relevant Courses: Software Engineering, Java and Android technologies, Software Project Management, Analysis and Design of Object-Oriented based applications, Business Communication, Software Requirement Engineering, Technology Management, Mobile Application Development PROFESSIONAL EXPERIENCE MeFitpro Enterprise E-commerce Expert/ Shopify Developer July’20-Present - Developed new e-commerce website in Shopify (www.qooah.ae) o Implemented Subscriptions in the website o Implemented BOGOF OFFERS (Buy one get one free). o Implemented special discount codes, to apply even on sale items. o Implemented product bundles on the website. o Integrated the website with Sage. o Track inventory for the website. o Write engaging content for the website. o Run Ad campaigns o Helped drive the business to 100,000 dirham per month. o Integrated DHL Shipping with the website to deliver goods all over GCC. (Volumetric weight) o Worked with the design team to make engaging banners for the website to drive sales. o Connected the store to Facebook Shop. o Developed Engaging Landing pages on the website for all brands (idea is to make a platform for nutrition and gym items). o Tailored custom modifications in the theme. - Developed new e-commerce website in Shopify (www.mefitpro.com) o Implemented Calendar Booking in Shopify o Made custom pages in Shopify to accommodate different page templates o Integrated apps to take bookings and build membership plans for user. o Integrated website with SAGE. - Developed new e-commerce website in Shopify (www.nuzest.ae) o Migrated the data from original website (www.nuzest.com.au) o Implemented subscriptions on the website. o Made custom changes in the code to fit the theme according to the requirement. - Helped in Integrating Sage - Handled Amazon listings and FBA Shipments. Eminent Luggage Dubai E-commerce Specialist Nov ’19-July’20 - Developed new e-commerce website in Shopify (www.buyluggageonline.com) - Provided full stack development solution to modify theme - Worked on WooCommerce and Shopify - Migrated data including products with variations, descriptions, pictures and CMS pages to the new website using CSV from WooCommerce. - Actively participated in purchasing a theme, modifying it to the brand need and integrating with third party extensions. - Used Microsoft teams for as a project management tool. - Working and handling multiple websites hosted on Hostgator and GoDaddy. - Purchased domains from GoDaddy. - Established connection for new domains to the websites. - Linked Shopify store to Social media accounts such as Facebook. - Write engaging content for website and keep up the blog page. - Used photoshop cc 2018 for editing product pictures. - Handle online selling accounts like Amazon, Noon and SharafDG - Handle Amazon FBA and manage inventory. - Troubleshoot issues related to any computer device within the workplace. - Handle customer queries and assist them in their online shopping experience. RLTSquare, Lahore Pakistan – Software and Web Development Agency Magento 2 Developer Jan ‘19 – Nov-19 - Provided full stack web development solution in Magento that includes creating or modifying a theme/module or migration from Magento 1 to Magento 2 - Have worked on Magento community, Enterprise and Cloud - Used PHPStorm as IDE. - Used Xdebug as a debugging tool. - Used Git as code versioning tool. - Worked on Multiple servers Magento Cloud, Magemojo, Hostgator, Bitnami, Digital Ocean, UKFast - Managed the projects from requirements gathering, estimations, tasks breakdown, making timelines and execution of tasks to launch a project with proper quality assurance and testing. - Used Trello board (A project management tool) to manage projects, i.e conversion of requirements to tasks, assign tasks to developers, prioritize tasks with labels, make different list to have a clear view about pending, processing and done tasks. commenting on each task's card to keep track of discussions related to specific task. - Used Hubstaff (A Time Tracking Tool) to give reports to clients about the time spent on each task. Hub staff is integrated with Trello. - Used Slack for communication with internal team and clients. Projects - Mothercare PK (https://www.mothercare.pk/) - Migrated this project from Magento 1 Enterprise to Magento 2 Commerce Cloud - Directly communicated with client from gathering and finalizing requirements to launch. - Lead the project with an excellent frontend developer in team. - Interacted with client and designer to develop PSDs of design according to Brand protocols. - Converted the PSDs to Magento 2 theme. - Integrated Magento 2 with Microsoft Dynamics - Created a module to sync/Import Products from Mothercare UK's Central Inventory system (STEP) - Created a module to Integrate HBL Cybersource payment method for Debit/Credit payments. - Integrated with Leopards courier service, store pickup shipping method and one step checkout - Created a module to sync product images from a third party source scene7 - Created a module to integrate ITS SMS api to send an sms on every order status. - Enabled ElasticSearch on Magento 2 commerce cloud - Added Lazy Loading for Images for better performance - Integrated the site with Facebook Pixel - Integrated the site with Google Enhanced Ecommerce to get enhanced analytics reports in google analytics - Integrated Facebook Live Chat Messenger - Superfeet PK (https://superfeet.pk/) - Multi Website on the same instance for Mothercare.pk on Magento 2 Commerce Cloud - Directly communicated with client from gathering and finalizing requirements to launch. - Lead the project with an excellent frontend developer in team. - Interacted with client and designer to develop PSDs of design according to Brand protocols. - Converted the PSDs to Magento 2 theme. - Integrated Magento 2 with Microsoft Dynamics - Created a module to Integrate HBL Cybersource payment method for Debit/Credit payments. - Integrated with Leopards courier service, store pickup shipping method and one step checkout - Created a module to integrate ITS SMS api to send an sms on every order status. - Enabled ElasticSearch on Magento 2 commerce cloud - Added Lazy Loading for Images for better performance - Integrated the site with Facebook Pixel - Integrated the site with Google Enhanced Ecommerce to get enhanced analytics reports in google analytics - Integrated Facebook Live Chat Messenger - Eswholesales UK (http://eswholesales.co.uk/) - Migrated this B2B website from Magento 1 community to Magento 2 Community - Cloned features from their competitor (https://bonningtons.com/) - Catalogue (Cloned from Bonningtons) a crud for admin to add PDF files for catalogues for different seasons or events in admin panel that customer can view in their dashboard. - Customer Credit (Cloned from Bonningtons) that allows customers to apply for a credit to shop on the website with paying for the orders until their credit limit ends and they can also revise their credit balance by paying for the amount they have used in the form of credit. - Order History (Cloned from Bonningtons) added a date filter in my orders in customer dashboard so customer can view his orders for specific dates. - Product Data Download (Cloned from Bonningtons) allows customer to download images or products data for all or selected products in customer dashboard. - Shopping List (Cloned from Bonningtons) allows customer create and save a shopping list so customer can add to cart the whole list using one click. - Quick Order (Cloned from Bonningtons) gave customers an option to add to cart specific sku's quickly with their quantities by csv import. - Stock Feed (Cloned from Bonningtons) created a subscription service for stock information for customers. - Stock Due (Cloned from Bonningtons) to add return due date for out of stock products - Stock Availability (Cloned from Bonningtons) to show customers a report about the available product with their quantiites. - Integrated WorldPay and Paypal Payment method - Hosted the site on UKFast Hosting servers (https://www.ukfast.co.uk/) - RoyalBathrooms UK (https://royalbathrooms.co.uk/) - Converted their onepage checkout to one step checkout matching the design's client provided in PSDs with integration of Braintree's paypal and credit/debit card payment methods and craftyclicks UK PostCode Lookup extension. - Created a module to change configurable products price, sku, shipping information, estimated delivery timer, related products slider and upsell products sliders - Purina - Replicated the theme of https://www.purina.com/ in Magento 2 for an american agency for demo. - EEZY (https://eezy.com.pk/) - Worked closely with client to convert his design ideas into Magento 2 theme. - Created a module to show all hot deals/trending products for all categories - There is a color for each category so changed the page primary colours based on the category color - 911Custom (https://911custom.com/) - Worked closely with client to convert his design ideas into Magento 2 theme. - Created a module shop by vehicle that allows customer to find specific product according to their vehicle brand easily - UncleHarrys (https://www.uncleharrys.com) - Worked on the instructions of my team lead to on making Magento 2 theme for https://www.uncleharrys.com. - Created a module shop by vehicle that allows customer to find specific product according to their vehicle brand easily - Sample Product - Created a custom module for a B2B german company to allow customer to order a sample product. The company actually sells printed items such as T-shirts, Mugs etc and they want to allow customers to buy sample item before making a bulk purchase to have an idea of the product. SKILLS Programming Languages: PHP, JavaScript, JQuery Frameworks: Magento 2, Shopify, WooCommerce, OpenCart DevOps: PHP Storm,Trello, Hubstaff, Git Relative technical stuff: HTML, CSS, jQuery, Web Services, Web-scrapping, Integrations, Architecture designing, Software Enginnering Licenses and Certification  Shopify Product Fundamentals Certification (Earned on 17th Feb,2020)