RAMEEZA KHAN
Karachi |-| - | www.linkedin.com/in/rameezakhan
PROFESSIONAL PROFILE
I am a target-orientated; business-minded professional with 3 years’ experience in Digital Marketing and
Brand Management. I have not only developed a solid technical skillset within my field of work but have also
developed a proven track record of success in surpassing business KPIs. Most recently, I have worked as a
Digital and Brand Manager responsible for overseeing and managing all marketing and branding activities
within the company. As a brand guardian, I maintained brand integrity, identity, and voice across all
company marketing initiatives and communications. Additionally, having experience with social media
marketing, email marketing, and content marketing & management.
EXPERIENCE
DIGITAL AND BRAND EXECUTIVE | CUBIX | 2019 – 2020
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Responsible for creating, overseeing, and managing marketing and branding guidelines.
Successfully managing all digital marketing channels and affiliate marketing activities.
Capturing and analyzing social media metrics and trends; increased the company’s social media
presence by 50%.
Implementing SMO techniques to boost social media program's visibility.
Maintaining brand messaging, tone, and voice across social media.
Supervising content, design of all marketing material to maintain consistency in company branding.
Working with clients and colleagues across multiple departments.
Managing event planning, coordination, and execution of company’s internal and external
events; including participation in Startup Grind, USA.
MARKETING INTERN | 10PEARLS | 2019
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Managing all digital marketing channels and other marketing and promotional activities,
alongside capturing, and analyzing social media metrics.
Managed event planning, coordination, and execution of company participation in AI SUMMIT,
ITCN ASIA and GITEX 2019 Technology Week.
Identifying, segmenting, and targeting leads generation throughout events.
Creating of pre-season marketing plans to support department and divisional strategies.
Assisted with daily administrative duties.
SOCIAL MEDIA MANAGEMENT & CONTENT WRITING | FREELANCE | 2018 – 2019
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Formulating and analyzing social media plans and strategies to increase traffic and lead generation.
Measuring performance through different analytics software and making appropriate adjustments
to campaigns.
Utilized best practices for SMO to boost social media program's visibility.
Performed in-depth competitor analysis for online marketing and advertising activities.
Produced original, creative content for promotional advertisements and marketing materials.
ADDITIONAL EXPERIENCE
FREELANCE GRAPHIC DESIGNER | 2015 – 2019
APPLICATION SUPPORT CONSULTANT | 2017
EDUCATION
MBA Marketing and Finance | CGPA: 3.3 | Karachi Institute of Economics and Technology | 2021 |
Major: Marketing | Bi-Major: Finance
Bachelor of Commerce Accounting | University of Karachi | 2016 | Major: Accounting and
Economics
KEY SKILLS
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MS Office; Adobe Photoshop; Adobe Illustrator; Canva
Digital Marketing: Social Media Management; SEO Content Writing; Email Marketing; Online
Advertising & Marketing
Hootsuite; Buffer; WordPress; WIX; MailChimp
Event Planning & Coordination
Project Management
CERTIFICATIONS
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Social Media Marketing – HubSpot
Advance Social Media Strategy – HubSpot
Content Marketing – HubSpot
Inbound Marketing – HubSpot
Fundamentals of Digital Advertising - HubSpot
Content Marketing and SEO Fundamentals – SEMrush
Content Marketing – SEMrush
Role of Content – SEMrush
