Raluca Turcanasu
Account Manager
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A driven, open minded, creative and successful senior account handler with a strong sense of
dedication and commitment, and a passion for finding smart insights to lead to creative solutions.
Highly motivated by meaningful brands that strive to improve their environment or communities.
AREAS OF EXPERTISE
Brand Strategy, Account Planning & Management,
Creative Strategy, AV Production, Case Study
Development, Digital Development, Coordination &
Reporting, Social Causes.
EDUCATION
- July 2013, University of Bucharest, Faculty of Journalism
and Communication Studies, Bachelor of Arts Advertising
- August 2012, University of Trier, Department of Foreign
Languages, German Intensive Course - B2
- July 2012, The Academy of Economic Sciences, Faculty
of Marketing, Bachelor of Science Marketing
- February 2011, University of Porto, Faculty of
Economics, Erasmus Scholarship
LOVES
People, interactions, vibes, sharing
Photography, cameras and visuals
Mountains and nature trips
ADDITIONAL SKILLS
ADOBE PHOTOSHOP
80%
MICROSOFT SUITE
99%
WORDPRESS MANAGEMENT
80%
JIRA ATLASSIAN WORKFLOW
60%
Raluca Turcanasu
OCTOBER 2014 to PRESENT
ACCOUNT EXECUTIVE / ACCOUNT MANAGER
Rusu+Bortun Brand Growers
Merge different skill sets to plan, coordinate implementation and deliver ATL & digital
projects, from brand strategies to creative ideas, from on-field consumer insights to
overseeing them take form in implementation. In charge with budgeting, resource
allocation, client reporting, creative briefing and supervision, AV production, social &
content strategy.
Clients: Patru Maini (a local construction materails’ manufacturer), Bursa Binelui (a
BCR-S CSR platform), Fares (local tea manufacturer), Promenada Mall, UPC, The Crysal
Maze, The Romanian Cultural Institute, Equatorial (a gamified training company), The
Tom Sawyer Effect (a Londonese creative shop), The National Workforce Agency
FEBRUARY 2013 to SEPTEMBER 2014
ACCOUNT EXECUTIVE
LEO BURNETT ROMANIA
Worked in the Procter & Gamble ATL account team and I was in charge with developing
local campaign spin offs and coordinating the Balkan countries with their
adaptations.The localization could be a simple VO-type or a more complex creative
development.
Additionally, I worked closely with the planning department on writing & reviewing Effie
cases.
Brands: P&G - Oral-B, Blend-a-Med, Gillette, Gillette Venus, Max Factor, Wash & Go,
Head & Shoulders, Wella, Fairy, Mr. Proper, Ariel, Bonux, Tide; Others - Fashion Days,
BRD, AXA Insurances
AWARDS
2016
Effie Awards Nomination - Patru Maini, Great for your community
ReBrand Merit - BCR-S, rebranding The Kindness Stock Exchange
2015
Internetics Nomination - Patru Maini, An app’s mission to change local communities
2014
Effie Awards Bronze - Oral-B Power Brush local influencer campaign (Dobro & Adela)
Effie Awards Nomination - Gillette ProGlide: Real Men Camp
2013
Effie Awards Gold - Bucovina water: the Shaolin
