Raluca A Rotaru

Raluca Alexandra Rotaru Digital Project Manager | Adwords specialist | SEM | SMM | Research- Summary I am a digital marketer, growth hacker and digital entrepreneur. Google Adwords Certified, I specialize in digital advertising and developing, managing and optimizing Pay-Per-Click advertising campaigns for a range of business projects. I can also help you explore business opportunities with keyword analysis and research. Strong international Project Management skills (8+ years experience including software migrations, digital products and multichannel implementations), Test Management (on & off-shore), "link" between Business & IT, excellent Analytic skills, Process Improvement and Optimization, Virtual communication skills, Result & Solution driven, self motivated. I also am a certified Project Manager (Prince 2), have experience in applying SDLC methodology, Program Management under PMI standards, and have been trained in Agile Project Management. Experience Business Development and Marketing Manager at Rallu IDEAS September 2014 - Present Founder, administrator, entrepreneur for digital marketing agency. Google Ads via Adwords Facebook Ads Emailing campaigns via Mailchimp Digital Project Management Inbound Marketing strategies and SEO Operations and Project Manager at The Lexiun Group January 2017 - May 2017 (5 months) Project and operations management for the group e-commerce division. Page 1 Business process definition, implementation, documentation and continuous improvement. Identifying new ways of making better use of available resources, aiming more efficiency in processes and results. Hiring manager, recruiting via online platforms with out of the box processes. Planning and following up with the team. Flexible working within 100% online teams from all over the world. Digital Project Manager at Mayfly Marketing January 2016 - January 2017 (1 year 1 month) Project and operations management for online marketing agency projects, campaigns and new websites. Business process definition, implementation, documentation and continuous improvement. Identifying new ways of making better use of available resources, aiming more efficiency in processes and results. Flexible working within 100% online teams from all over the world. Project Manager Consultant at Scopic Software April 2015 - September 2015 (6 months) Project management for software development of web based or desktop apps. Flexible working within 100% online teams from all over the world. Technology Business Analyst at Citi August 2013 - April 2015 (1 year 9 months) Business analyses and Project management for Flexcube (core banking system) projects and production issues. Relationship Manager acting as interface between Romania corporate business, regional CEE cluster and global support teams to deliver expected results for projects or system changes derived from production issues. Technology Project Manager at System Development Support HUB - Citibank Europe Plc March 2011 - August 2013 (2 years 6 months) Project Manager for credit card consumer business Romania and EMEA region Relationship Manager for Romania consumer business liaising the Local business with Regional Tech HUB and with Citi developer in Singapore. Portfolio of projects: - Mastercard Credit Cards launch for Romania - issuing and contactless - Migration of N.W.O. system to Planview system, new PM tool - monitoring and control for EMEA Regional Program Office - Citi to Raiffeisen credit cards divestiture project - migration of sold business Project management officer - IT Project Management Office August 2007 - April 2011 (3 years 9 months) - IT project portfolio management; Page 2 - Project portfolio cost management - IT CAPEX; - Project office related activities: management reports, follow ups. Product manager - Cards and e-products department at UniCredit Tiriac Bank September 2006 - August 2007 (1 year) * Developing and upgrading existing card, electronic and loan products; * Market watch and identifying business opportunities for the bank; * Drafting Business Cases for development of new retail products; * Defining efficient processes and workflows for the products in order to achieve an optimal income/cost ratio; * Ensure branches and sales force support regarding product competitive advantages; * Elaborating working procedures for Card Operations Department, branches, Retail Lending Department and Loan Administration Department; * Preparing presentation materials, such as leaf-lets, brochures for the issued products; * Relationship with Visa, MasterCard, American Express, NBR. Card officer 2004 - 2007 (4 years) Education Academia de Studii Economice din Bucure#ti Bachelor, Economics, 1998 - 2002 Activities and Societies: -specializing in international business -graduation paper in "Factoring" Page 3 Raluca Alexandra Rotaru Digital Project Manager | Adwords specialist | SEM | SMM | Research- Contact Raluca Alexandra on LinkedIn Page 4