Rakesh Kumar
Chandigarh--
Sr. Digital Marketing Executive
Summary
I have over 5 years’ experience in digital strategy and marketing consulting for small to large businesses, specifically
with relation to website creation and online marketing strategies. My goal is to help businesses create awesome
websites, marketing campaigns and killer strategies that dazzle and convert.
Through working in travel, public sector, tech, hospitality, and education, I am highly skilled in implementing and
using many marketing systems including Hub Spot, multiple CMS systems alongside my understanding of marketing
to make compelling user journeys that engage and convert. I work collaboratively and instinctively, supporting
stakeholders throughout each project, and effectively communicating with whomever necessary to achieve wider
business objectives.
Work experience
Sr. Digital Marketing Executive
July 2016 - Current
Hocrox Infotech Pvt. Ltd.
Develop and manage digital marketing campaigns.
Lead generation
Facebook ad campaigns.
Brand Awareness.
Manage and maintain the organization’s website(s).
Track and analyze website traffic flow and provide regular internal reports.
Create a oversee a social media strategy.
Identify new trends in digital marketing, evaluate new technologies.
Digital Marketing Executive
December 2014 - July 2016
Hocrox Infotech Pvt. Ltd.
Manage and maintain the organization’s website(s).
Manage social networking accounts such as Facebook, Twitter, LinkedIn, etc.
Track and analyze website traffic flow and provide regular internal reports.
Attain key performance indicators such as reducing the website bounce rate.
Continually work on the Search Engine Optimization of the website(s).
Edit and post videos, podcasts and audio content to online sites.
Identify new trends in digital marketing, evaluate new technologies.
Oversee a social media strategy.
Manage email marketing campaigns.
Sr. SEO Executive
March 2013 - December 2014
Rimor Technologies
Job Responsibilities:
Full website audit and report creation
Keyword analysis with tools like adword, ahrefs, longtailpro,
WordPress Installation and blog setup
Basic HTML and CSS updating
WordPress blog creation and posting
High quality back link creation,
Guest Post submission.
.Edu and .Gov backlink creation
Forum post and discussion
Web 2.0 profile and back link creation
https://www.visualcv.com/nhiejf4cxxu
SEO Executive
July 2012 - March 2013
Bratfish Technologies
On-Page Optimization:
Website audit
Meta tags creation and updating
Robots.txt, sitemap, webmaster, Google analytic setup
404 Error and broken link optimization
Off-Page Optimization:
Social bookmarking,
Directory submission,
Article submission,
Ad posting,
Local listing,
Search engine submission,
Web 2.0 backlinks creation,
Education
Computer Science and Engineering
2008 - 2012
I.K. Gujral Punjab Technical University
I have completed my graduation in Computer Science and Engineering from Doaba Institute of Engineering and
technology a part of I.K. Gujral Punjab Technical University formal Punjab Technical University.
Skils
Search Engine Optimization
Social Media Optimization
Keyword research and
analysis
Google Adwords
Social Media Marketing
Online Reputation
Management
I have more than 5 years of experience in white hat seo and familiar with all
the latest seo techniques.
Successful promote brand and increase followers via social media platform
like Facebook, twitter, google plus, etc.
Know all the techniques to find out the best keywords for the business with
help of paid and free tools like, longtailpro, semrush, ahrefs, google keyword
planner, etc.
One year of experience of working on google ad-words have to learn more
about google ad-words and improve my knowledge.
Knowledge of Facebook ads campaign and paid promotion on Facebook to
get more followers or for lead generation.
Worked on Online Reputation Management projects and successfully
remove all the negative links from top 5 pages.
https://www.visualcv.com/nhiejf4cxxu
