Rajeshwari Kartik

Rajeshwari (Raji) Kartik ( Sh e/ H er / Her s ) MA RK ET I NG & COM M U NI C AT IO N S P RO FE S S IO N AL OBJECTIVE I am actively looking for opportunities to progress in my career by taking on more challenging roles in strategic planning, omnichannel marketing and communications. I am particularly interested in cross-functional operational positions where I can develop, manage, and implement impactful customer centric programs along with compelling communication. CONTACT-(424)- https://www.linkedin.com/in/rajeshwa rikartik Allen, TX EXPERIENCE MA RK ET I NG CO N TE N T M A N AG E R NBX Wellness (May 2024 – Jan 2025) Oversee and deliver email marketing content, blogs, and UX related SEO content for product page and social media toolkits. Working with external vendors to streamline and project manage deliverables strategy and execution. GL OB AL H E AL T H CO M MU N IC AT IO N M A N A G ER Special Olympics (Jul 2023 – Feb 2024) Collaborate closely with the Health, Brand, and Digital teams to achieve organizational goals and maintain consistent branding and messaging. Currently working on A/B testing for email marketing benchmarks. Take the lead in creating long and short-term content calendars to support Special Olympics objectives. Lead the creation of written content such as press releases, opinion pieces, human-interest stories, media notes, talking points, and social media posts to advance the health team's objectives. Provide support for public relations and communication to the Special Olympics International team, with a focus on health, consumer lifestyle, philanthropic, fitness, and wellness outlets. Lead the pitching of media with health-related content. Support the strategy of Special Olympics Health by integrating national markets and celebrity/athlete ambassadors into media opportunities. Coordinate media pitching with all teams involved on a regular basis. Update the style guide for brand communications. ABOUT ME Raji has over 12 years of experience in shaping the marketing strategy for patients and HCPs, ensuring effective delivery of key strategic analysis and outputs that drive customer experience planning and execution within the integrated marketing & customer experience function. EDUCATION • • SE N IO R G RO UP L E A D - I NT EG R AT ED M A RK E TI NG SOL UT IO N S B.Sc. Biotechnology Postgraduate/Master’s in Business Administration (Pharmaceutical) UBM Medica (Informa/CIMS) (Sep 2014 - April 2015) • • • • • • • • • • Successfully measure and drive results using analytical capabilities. Build strong client relationships and possess exceptional people skills. Exhibit strong leadership skills and collaborate effectively across functions and levels of the organization. Manage and influence people, processes, and relationships with key opinion leaders. Possess excellent presentation, communication, and negotiation skills. Take accountability for project success, including scope management, resource utilization, budgeting, and risk management. Deliver effective presentations to clients to communicate strategy. Work effectively at both detailed and big-picture levels and drive projects forward. Demonstrate strong multi-tasking capabilities. Maintain open and clear communication and give/receive thoughtful feedback. SKILLS • • • • • • • Messaging Architecture Project Management Customer/Patient research Global Product strategy Integrated Brand Strategy Omnichannel Marketing Digital and Social Media Marketing • • • • Thrive in a high ambiguity and autonomy environment, with exceptional flexibility and ability to manage multiple projects and priorities. Maximize resources to achieve key metrics. Manage the Integrated Marketing Solutions Team, including training and supervision of staff. Design and enhance a contemporary communications and marketing infrastructure to support future growth and directions of the IMS division. SE N IO R M A N AG E R – MA RK ET I NG & COM M U NI C AT IO N S • Metropolis Diagnostics Healthcare (contract)(Apr 2014 - Sep 2014) • • • • • • • • • • • • • • • • Digital Public Relations Strategic Analysis Operational Planning MLR process Communication Planning Content Writing Process & Performance Improvement Key Account Management (Client Facing) Cross-Functional Team Management Mapping business requirements Resource Allocation Relationship management Market Research Outcomes Diversity, Inclusion & Equity Volunteering • • • • • • • • Oncology, Neurology, and Toxicology were the specialty therapeutic areas attached to this role. The responsibilities include identifying target segments, planning the product mix, and implementing marketing concepts across all therapy areas. Initiating and managing programs related to KOL advocacy and global collaborations for the assigned therapy area. Developing pharmaceutical alliances to support marketing and promotional sales. Creating detailed budget estimates for all marketing promotions. Conducting insight mining to understand gaps in specific disease areas and generating reports to address product development issues in the market environment. Conceptualizing and implementing e-healthcare projects to bridge marketing, promotional, and educational gaps. Optimizing HCP engagement operations and implementing initiatives for marketing effectiveness analysis and customer relationship management. Coordinating with cross-functional teams to develop CME content and execute plans. Developing an overall strategy for an online medical education digital portal, including specifications, and coordinating its development. Identifying and collaborating with relevant medical societies globally to ensure knowledge transfer through various promotion channels. Responsible for the medical review and editing of abstracts, posters, and manuscripts from sponsored clinical trials and diagnostic outcomes. Leading publication planning teams and implementing a comprehensive publication plan. Providing scientific input for the development of commercial strategies and key scientific messages. Supporting the development and execution of medical education strategies, including CME and congress activities. Supporting the development of a scientific communications plan and ensuring flawless execution. • • • • • • TECHNOLOGY • • • • • • • • • • • • • • • Adobe Suite MS Office Share Point Smart Sheets Canva Benchmark e-mail Survey Monkey HubSpot GA 4 Power BI SEO/SEM keywords Cision Smashing Logo Synthesia Website Designing AC CO U NT D I RE CTO R = ST R AT EGY A ND P L A N N I NG Insignia Communications Pvt Ltd. (Dec 2009 - Apr 2014) • • • • • • • Establish partnerships with medical colleges and scientific associations to address educational needs. Analyze the gaps in education and determine the appropriate certifying body and curriculum plan. Oversee various aspects of continuing medical education (CME) activities, including insight mining, curriculum development, promotional planning, and sponsorship presentations for delivering global CME/CPD solutions. Strategically adapt and modify education programs based on therapeutic need gaps. identify, select, and collaborate with global Key Opinion Leaders to advocate for educational initiatives. Organize a range of educational initiatives, including large/national live meetings, satellite meetings, online activities, and case-based web activities. Provide strategic recommendations and develop global standard educational initiatives. CERTIFICATIONS • • • • Advanced Digital Marketing Strategies from Wharton School Basic AWS Healthcare Analytics LinkedIn Certificate MS PowerPoint Expected in 2024: PMP and Salesforce certification. PORTFOLIO https://drive.google.com/drive/folders/1j WGn8hSr9yCWWhQnbMNZS3jRSaXAZ9d?usp=drive_link VOLUNTEER Marketing /Networking manager at Healthcare Businesswomen’s Association (HBA – DFW chapter) • • • • • Acquired in-depth knowledge of therapies through the preparation of primary research templates, and expertise in generating insights reports and documenting program outcomes. Developed both short-term and long-term strategic plans for brands, creating a framework for their success. Defined medico marketing goals for brand plans. Successfully achieved targets throughout the tenure. Demonstrated a clear understanding of products and services and provided omnichannel brand solutions accordingly. BU S I NE S S D EV EL OP ME NT M A N A GE R Indegene LIFE systems Pvt Ltd. (Jan 2009 - Dec 2009) • • • • • • • Provide comprehensive consulting services to important clients regarding business and expansion prospects. Manage important clients and negotiate agreements to ensure the satisfaction of all parties involved. Conduct thorough market research and create marketing plans to promote overall growth. Guide and support the team in achieving their assigned business objectives and targets. Address strategic and sensitive matters and generate suitable solutions. Create annual business plans for both the short and long term and establish pricing strategies aligned with the sales business plan. Cultivate and maintain strong relationships with colleagues and clients. CA R EE R HI G HL I G HT S • • • • • • • • • • • Developed and maintained strong relationships with academic institutions, medical societies, scientific associations, and large healthcare systems to deliver certified medical education. Collaborated with renowned institutions such as Duke Medical, John Hopkins Medical, Medical College of Wisconsin, ACPE, and ANNP through Dannemiller Inc. Launched a successful CME program in partnership with ACPE, sponsored by GSK Asia, focusing on improving patient outcomes through pharmacist professional development. The program consisted of 9 modules covering various topics such as pharmacokinetics, antibiotics, GERD management, lipid management, asthma management, anti-malaria management, allergic rhinitis, dermatology basics, and dermatologic infections. Targeted pharmacists across Africa and Asia. Presented a White Paper at the Global Level CME Congress 2012 in Toronto, discussing the concept of CME schooling for nurse practitioners and emphasizing the importance of global CME providers in creating understanding. The abstract can be found at https://mobilecongress.cepdtoronto.ca/abstract/cme-schooling-indianperspective-right-cme-for-right-learner-at-right-time-and-right-place/. Implemented a strategy to develop consensus through KOL advocacy in the field of cardiology, specifically focusing on the use of Valsartan as a potent ARB in the management of post MI and HF. Led successful brand launches for top pharmaceutical organizations, including Voglibose, a triple drug generic combination for hypertension management, Montelukast in combination with Fexofenadine, and Tretinoin. These launches were tailored based on customer demographics, making it a highly visible customer segmentation program. Planned and executed Phase 1 and Phase 2 of the Brand Revival Program for Novartis' Valsartan. Ensured compliance with the Medical-Legal-Regulatory process of pharmaceutical organizations by reviewing all necessary deliverables and following relevant MLR guidelines for the successful deployment of these deliverables. Successfully developed and managed scientific education programs for Bayer, focusing on the molecule Acarbose. Led an advisory group of 10 key opinion leaders (KOLs) under the guidance of Dr. Shshank Joshi. Led the development of consensus for Novartis' molecule Valsartan by collaborating with an advisory group of 50 KOLs, headed by Dr. Jhamshed Dalal. Collaborated with EUACME and Dr. Eric Wespes to execute an indicationspecific program in Penile surgery for Alembic. Conducted live and digital speaker programs for Novartis' molecule zoledronate in partnership with ISBMR. COLLATERALS: • • • • • • • • • • • • • • • • • • • • • • • • • • • • • Infographics Case study templates Compendiums Articles Testimonials Social blogs Social post Video development support materials Story script for patient videos Leave behind brochures Presentations Webpage content Webpage storyboard design Tool kits Digital/offline flyers Internal reports Digital media pitch Logo Web banner Digital/offline posters Patient brochure TV Ad’s support materials Webinar Event deliverables Publications CME modules Research outcomes report Sales training materials Sponsored gifts branding THERAPEUTIC AREAS Oncology Cardiology Diabetes Dermatology Infectious Disease Neurology Toxicology Nutrition/Wellness Hospitals/Pharmacy/Clinics Non-communicable diseases Public Health (DEI) Ophthalmology Urology Orthopedics Gynecology Orthopedics • • • • • Managed scientific campaigns for Novartis in Diabetes management (Voglibose) and osteoporosis awareness (Calcitriol). Undertook corporate and brand building activities for Sanofi's Clexane at CRITICARECON 2012, and Novartis OTC's T-Minic at PEDICON 2012 and Sandocal at FOGSICON 2012. Developed a launch strategy for Piramal Healthcare's brand I-sure through training sessions, audio video visuals, and field force engagement. Executed an innovative program for Panacea Biotech’s Fiber Forte, utilizing print-based education and a customer relationship cell to increase touch points with 2000 practitioners. Launched the innovative in-licensed molecule Pentosan (Comfora) for Swati Spentose through the CATER program, targeting interstitial Cystitis. This involved engaging with a customer relationship cell and implementing advisor-based PMS activities. ADDITIONAL CREDENTIALS Consultant - Strategic Planning and Business Development at Ray Adcomm Pvt Ltd. -) Consultant – Account Manager at B-TRNSFRMD (2024- Current) INTERNSHIP & ACADEMIC PROJECT Title : Business Development of Ophthalmic Segment Company : Bharat Serum & Vaccines Ltd. Duration : 2 months Role : Trainee - Business Development Title : Market Research for Brand Equity Placement Company : Famycare Limited Duration : 3 months Role : Trainee - International Marketing Title : Benchmarking of Medical Professionals in the Pharmaceutical Industry Company : SIESCOMS Duration : 1 month Title : Advanced digital marketing strategies for a virtual mental health consultation system Company : Wharton School of Learning Duration : 3 weeks REFERENCES AND PORTFOLIO ACCESS AVAILABLE UPON REQUEST Do not require sponsorship. Availability to travel up to 10%. Open to Full time / Regular or Full time & Temporary/ Contract opportunities. Possess no bond with current employer. NOTES