Rajesh Mani

Rajesh MANI Digital Marketing Analyst | QA Lead | Implementation Manager | Global Management (Masters) � linkedin.com/in/rajeshmani2190 � - � 385, Prince Of Wales Dr, Mississauga, ON, Canada � DOB 21 December, India �- Results-driven QA professional with 11+ years of experience in digital marketing, software testing (QA), and robotic process automation. Proven track record in delivering high-quality solutions across diverse industries, including banking, finance, telecom, life science, and healthcare. Experienced in test automation, analytics Testing, performance testing, and implementing IEC ISO standards and QMS frameworks. � COMPETENCES Key Roles Analytics Tools Test Scripting Tool Frameworks Database Tool Defect Management Applications Digital Marketing Analyst |Adobe Analytic Implementation and QA support |Manual and Automation | UAT, Robotics Tester(RPA), Business Analyst(Design) Adobe Analytics, Launch, Tag management, Google Tag Manager, SEO Inspector, Charles DeBugger tool, Omnibug Gherkins(Cucumber) RPA – Automation Anywhere , RPA UI-Path, Selenium, TCoE Standalone framework SQUIRREL SQL, Microsoft SQL TFS, JIRA, HP ALM, IBM RQM and CQ SAP GUI, Salesforce App, Web Applications, JAVA Applications, Share-point App � PROFESSIONAL EXPERIENCE October 2022 December, 2024 Bell Canada - Digital Marketing Analyst | Implementation Manager| Toronto, Canada , ADOBE ANALYTICS, GOOGLE ANALYTICS, Implementation Guide ∠ Experienced Digital Marketing QA Specialist skilled in Adobe Analytics implementation and validation, with a strong background in ensuring the accuracy and functionality of tracking setups across web platforms. ∠ Translate business and technical requirements into custom digital analytics solutions. ∠ Created comprehensive reports to track key performance indicators (KPIs) and user behavior. ∠ Prepared Adobe Analytics Implementation Guide for Developers across various projects and solutions. ∠ Partnered with marketing and development teams to implement advanced analytics features such as eVars, props, custom events, and success metrics. ∠ Worked extensively with Adobe Launch for tag management, configuring rules, publishing workflows, and troubleshooting deployment issues. ∠ Provided library support, ensuring the correct loading and execution of AA scripts and dependencies. ∠ Managed Data Elements within Adobe Launch to capture dynamic user and session attributes. ∠ Configured Adobe Analytics Report Suites, ensuring data integrity across multiple environments. ∠ Led efforts in debugging and troubleshooting analytics implementations using browser developer tools, Charles Proxy, Fiddler, and Omnibug. ∠ Provided QA validation support to technology teams on implementing analytics solutions, ensuring data accuracy and consistency. ∠ Successfully supported Adobe Analytics WebSDK implementation, ensuring seamless data collection and transmission to Adobe Experience Platform (AEP). ∠ Designed and implemented Tag Management frameworks, ensuring proper tag structure, firing logic, and adherence to analytics best practices. ∠ Created and executed automated regression testing for Adobe Analytics tracking to proactively identify data discrepancies across environments. ∠ Collaborated with stakeholders to define reporting requirements and overall measurement strategy for digital and mobile customer journeys. ∠ Determined the design and implementation of digital analytics tracking, tagging, and targeting, providing teams with code for proper implementation. ∠ Contributed to OneTrust implementation, supporting compliance with privacy regulations and consent management requirements. ∠ Developed custom JavaScript solutions within Adobe Launch to extend analytics tracking capabilities. ∠ Using Adobe Workspace, built and maintained monitoring dashboards, project-specific workspaces, and reporting views using Adobe Analytics. Adobe Analytics Adobe Launch Tag Management Implementation Guide Analytics QA Reporting Dashboard Monitoring Validation 6 FÉVRIER 2025 RAJESH MANI - CV Custom Code Javascript Omnibug 1 February 2021 October 2022 June 2015 April 2019 SofTx Innovations - QA Manager| Toronto Canada, AI ML HEALTHCARE RESEARCH, QMS IEC ISO Regulatory ∠ Developed comprehensive regulatory documentation adhering to IEC 62304, ISO 14971, and 13485 standards. ∠ Designed and developed a full suite of documentation, including regulatory, testing, verification, and software lifecycle documents. ∠ Implemented and trained the team on JIRA and other test management tools to streamline processes. ∠ Evaluated design outputs and changes against quality requirements and collaborated with clients to align software development plans with their QMS. QA-Management Process and Design JIRA QMS Design Agile Adobe Analytics Web Analytics UAT Lead iPad iOS and Android SEO validation Tagging Email and Content Validation September 2014 June 2015 IEC62304 ISO 14971 Campaign and Marketing Banner Ads ACCENTURE - Robotics Process Automation QA, UTILITIES, Pacific Gas and Electric ∠ Tested RPA bots with complex business processes across various departments, including finance, HR, and operations. ∠ Analyzed business processes to identify automation opportunities and validated process flows. ∠ Trained and mentored team members on RPA concepts, tools, and best QA practices. RPA August 2012 September 2014 Regulatory and Compliance ACCENTURE - Senior QA Analyst | Lifescience , ADOBE ANALYTICS TAGGING QA, Genentech ∠ Led the UAT team to successful completion of over 170 projects without any issues. ∠ Performed cross-browser and cross-device testing to confirm data consistency across platforms. ∠ Created and maintained test plans, test cases, and comprehensive documentation for analytics QA processes. ∠ Conducted comprehensive web analytics testing for websites and iPads. ∠ Performed rigorous testing on a variety of platforms, including iPads, mobile applications, iDetail, and Android/iOS devices, for over 40 Genentech branded websites. ∠ Possess extensive experience in validating SEO, metadata, and tagging for websites. ∠ Provided end-to-end UAT services for 43 branded and multiple unbranded third-party websites. ∠ Validated banner ads, content, and emails for interactive and digital marketing campaigns. Automation Anywhere Microsoft SQL RQM HP QC and ALM Eclipse Visual Basics ACCENTURE - Manual and Automation QA, PAYMENTS AND BANKING, First Data ∠ Gather and interpret the functional requirements of the work items ∠ Having experience in working with technologies like UML, xPath, web services and message queues. ∠ Tested payment card transactions using the Standalone Framework automation tool. ∠ Configured and Tested dynamic network routing test for payment networks like Visa, and MasterCard. QA-Management RQM Basic-Database Queries JIRA Automation Selenium POS Testing Microsoft SQL Squirrel SQL � EDUCATION AND TRAINING- MGM - Masters in Global Management, Royal Roads University, BC, Canada RPA Automation Anywhere Advanced Developer Certification BCS - ISEB International Institute of Business Analysis (IIBA) Certified 6 Months Internship Program @ Accenture, Chennai, India Bachelor Degree in INSTRUMENTATION and CONTROL Engineering @ SRM University, Chennai, India High School Degree, Major in Mathematics Biology - STATE BOARD EDUCATION � PROJECTS SMART CASH DISPENSER USING NFC TECHNOLOGY 2010 - 2011 Scope of Project is to build a system which enables safe and secured cash dispenser in ATM using NFC technology that is available in Mobile Phone. This project will help to minimize credit/debit card theft and fraud Microprocessor NFC Javascript � REFERENCES Anusha Kannan Jaya Chidambaram Accenture, MANAGER Accenture, SENIOR MANAGER �-� *Available on Request* � - � +91 - 6 FÉVRIER 2025 RAJESH MANI - CV Veselin A Bell Canada, SENIOR MANAGER � *Available on Request* � *Available on Request* 2