Rajat Anand

Rajat Anand -- Digital Marketing Consultant J&K, India A hustler, working in the digital advertising & content space, learning and experimenting enthusiast. Committed to getting visible improvement in the projects that I manage. themarketingarena.com linkedin.com/in/marketingrajat WORK EXPERIENCE CORE SKILLS Contractual Digital Marketing Executive Facebook Ads 03/2021 - Present, Content Marketing Achievements/Tasks Google Ads Analyst for E-commerce brands, optimising search and shopping campaigns Ads editing, framing content and targeting keywords/negatives for better traffic on websites Social Media Marketing Constructing a brand tone with content and visuals on social media Running social media ads for new product launches, signups for events Google Analytics Google Tag Manager Keyword Research Basic SEO Wordpress Canva Video marketing Increasing organic reach by 200% by inbound practices on social media for various niches Google Ads MS Office Shopify Facebook Creator Studio Lead Generation LinkedIn Ads LEARNING Strategies and Business analysis Interacting with clients to understand business goals Performing audits on social media and search performance Gathering requirements and coming up with possible marketing solutions Independent Digital Marketer 04/2019 - 02/2021, Founded my digital marketing service Ownership and Documentation Achievements/Tasks Facebook pixel integrations and creating funnels to get the best out of ads LinkedIn Lead Generation and Ads Building WordPress, Wix sites and Shopify stores from scratch, which includes creating landing pages and payment integrations to capture sales Brainstorming on conversion rate optimization and best sales practices Setting up timelines for the upcoming tasks and maintaining reports for the accomplished ones Taking initiatives on introducing new industry trends Working on competition analysis and collaborations with right candidates Indexing and Tag management in Google marketing platforms CERTIFICATIONS Analytics and Reporting for organic and paid traffic on various platforms - Google Certified in Search Ads, Shopping Ads, App Ads - Digital Marketing Certified by Hubspot Program Analyst Trainee Cognizant Technological Solutions 01/2018 - 02/2019, Chennai, India Achievements/Tasks INTERPERSONAL SKILLS Worked on the user experience and functionality testing of websites and apps Adaptability Writing test scenarios and cases for workflows in the websites and Communication Working with the QA and compliance teams EDUCATION Engineering Chandigarh Engineering College 06/2013 - 06/2017, 78% Courses Bachelors of Technology Was a part of the organizing committee of CGC MUN and worked for the online visibility of the event GATE qualified Decision making Empathy Learning attitude Responsibility