Rajani Sharma

RAJANI SHARMA MARKETING PROFESSIONAL WITH 10 YEARS OF EXPERIENCE PROFESSIONAL SKILLS Marketing Strategy Social Media Marketing Public Relations Advertising & Branding Marketing Communication Digital Campaign Management Email Marketing Customer Loyalty Program Event Management Content Writing Team Management Vendor Management ATL & BTL Marketing Market Research New Product Launch Budgeting Creative Ideation PROFILE A passionate marketer with an MBA having more than 10 years of experience in integrated marketing across a broad range of marketing tools and various industry sectors like Retail, E-Commerce, Ed Tech & Publishing with a proven track record of combining vision and strong industry knowledge. My experience includes both Business-toBusiness and Business-to-Consumers. I have developed strategies involving a variety of marketing skills to accomplish the objectives of the organizations I have worked with- whether it be generating leads, increased sales, greater brand awareness, new product launches and roll-outs as well as supervising personnel and working alongside other marketing professionals and agencies. EXPERIENCE GLOBAL MARKETING MANAGER (PROJECT BASED TERM) American Chemical Society | August 2021- till date FUNCTIONAL KNOWDLEDGE Adestra, Eloqua (Email Marketing Tools) Hootsuite (Social Media management Tool) Smartsheets Confluence MS Office, Sharepoint, Documents 365 Adobe Experience Manager (AEM) for webpage Content Management System (CMS) Adobe analytics Dropbox Litmus Basecamp Tableau Canva Pursuing Digital Marketing Masterclass (23 courses in 1) certification course from Udemy As a part of the ACS Global Marketing & Sales team I plan marketing strategy, create and implement end to end multichannel marketing campaigns for a portfolio of ACS global events, membership programs and services. This includes to Manage the day-to-day activities involved in implementing integrated marketing campaigns - to include content marketing, social media, email, SEO, PR coverage, paid digital ads, cross promotions, etc. Analyze results in relation to the ROI of events, effectiveness of marketing channels used, budget involved and members enrolled Determine relevant strategies and marketing tactics needed to support the goals and objectives Collect, analyze and interpret data to inform future decisions, with the ultimate goal of growing membership base. ASSISTANT MARKETING MANAGER- INDIA & SOUTH ASIA BMJ Group India Pvt. Ltd., Noida | May 2019 - July 2021 Digital & email marketing efforts resulted in 6X leads count for the niche Ed tech division. Improved & sustained organic rankings of top keywords for elearning courses for physicians. Successfully delivered LIVE events with key decision maker clients in attendance helping in renewal of B2B business and acquiring new clients. Conducted webinars for B2B and B2C segments with more than 2200 physicians and other healthcare professionals as participants from India & South Asia. Delivered multiple projects for pharmaceutical clients across India & South Asia. PERSONAL SKILLS Agile Strong willed Leadership Skills Organized Time management Team player Fast learner Motivated Confident Practical approach Positive outlook Problem solver EDUCATION Managed the PR & Publicity mandate for BMJ in South Asia. Wrote press releases and content formats suitable for digital platforms, newspapers and magazines. Conducted market research and analysis to evaluate BMJ’s brand awareness, product portfolio trends, and competitive ventures and then launched 3 new e-learning courses for physicians. Negotiated with events agencies, hotels, printing agencies, etc for various outsourced jobs and saved substantial funds. MARKETING MANAGER Vidhya Management Services, Noida | Sept 2017- Nov 2018 Developed, managed and oversaw execution of a series of integrated marketing campaigns including email, digital, outdoor and social media, etc targeting customers to increase transactions for the e-commerce start up in the school supplies category. Created new marketing & e-marketing collaterals on a gamut of projects enabling sales team to deliver more effectively likecompany brochure, proposals, flyers, PPTs, e-mailers, newsletters. Developed and got implemented various BTL activities for brand awareness & ultimately to drive sales at schools in Delhi NCR. Collaborated with key external partners to develop affiliate marketing initiatives that drove product objectives while building and ensuring brand equity. ON A SABBATICAL On a carrer break citing personal commitments from May 2015 to Aug 2017 CONTACT -- PERSONAL INFORMATION Gender: Female Date of Birth: 15th Jan Address: Flat No. C-1903 ATS Haciendas, Indirapuram, Ghaziabad Uttar Pradesh- 201014 ASSISTANT MANAGER- CRM & OPERATIONS DLF BRAND LTD., Gurgaon | Jan 2012- April 2015 Drafted, developed & launched the Customer Reward Program of DLF Brands- DBL Club across 150 stores of 9 brandsMothercare, Early Learning Centre, DKNY, Mango, Claire’s, Sephora etc. Acquired the member count of above 2 lacs in just a year contributing more than 50% to total sale. Driving key parameters like loyalty contribution to overall store sales; shopping frequency, recency & monetary value, ABV, cross sell and upsell campaigns, points redemptions, win back lapsers to fuel revenue growth and increase brand value of reward program. Data analytics: Regular segment/ category/ store wise analytics. Developing segment-wise targeted communication and generating and applying learnings. Social Media Marketing- Developing and managing brand imagery, ORM and active engagement on online platforms like Facebook, Twitter, Pinterest, Instagram and coordinate to build overall content to support these with outsourced agencies. Developing the marketing and communication plan (both ATL & BTL ) for store launch of famous international fashion brand Forever 21 in India. Managing the marketing and customer service call centre of e-commerce business of FOREVER 21 in India. MARKETING EXECUTIVE Worked in few retail firms in Gurgaon | June 2008- Aug 2011 Ensuring the smooth running of the CRM Program.. Finalizing affiliate partnerships with different brands & outlets to extend the benefits to members of Loyalty Program. Agency management: PR, event, printing, space selling for branding etc. Planning & getting executed marketing communication to the existing members and external customers about the offers/ launch of new products.