Rajan Bedi

Rajan Bedi-| +91 - Data-Driven Marketing & Development Specialist Dynamic professional with 7+ years of hands-on experience delivering measurable growth in traffic, leads, and sales. Expert in building revenue-generating systems through data-driven digital marketing strategies, full-stack website development, and end-to-end project management. Proven ability to manage campaigns, lead successful teams, and build strong client relationships to ensure project success. Core Competencies • Digital Marketing: SEO (Technical, On-Page, Local), PPC (Google Ads, Meta Ads), Google Analytics (GA4), Conversion Rate Optimization (CRO), Social Media Marketing • Web Development: React.Js, Node.Js, Laravel, PHP, WordPress, Kajabi, Wix, Webflow, Shopify • Project Management: Client Coordination, Team Leadership, Agile Methodologies, Strategic Planning • Tools & Platforms: Ahrefs, SEMrush, Google Tag Manager, Microsoft Ads, Hotjar, Optimizely Professional Experience Senior SEO Specialist | Unify Wizards | Sahibzada Ajit Singh Nagar, Punjab June 2022 - Present • Oversee the delivery of high-quality digital marketing services and custom software solutions for a diverse client portfolio. • Leverage data-driven strategies to optimize brand visibility, user retention, and ROI across multiple verticals including eCommerce, SaaS, and local businesses. • Lead a team of developers and marketers, coordinating projects from conception to launch. Social Media Team Leader | Social Cubicle | Mohali November 2018 - August 2019 • Built and led a successful social media team, increasing engagement and reach for key accounts by over 50%. • Developed and implemented strategic social media campaigns to enhance brand presence and lead generation. Social Media Executive | SEO DISCOVERY | Mohali 2017 - August 2019 • Executed social media strategies and managed content across various platforms. SEO Executive | Brill Infosystems Pvt. Ltd. | Mohali, Punjab March 2017 - August 2017 • Performed on-page and technical SEO tasks to improve search engine rankings. Key Achievements & Service Expertise SEO That Ranks & Converts • Executed technical and on-page SEO, fixing Core Web Vitals and site structure to meet Google's E-E-A-T standards. • Dominated local SEO by optimizing Google Business Profiles and citations to win the Map Pack. • Developed content and keyword strategies targeting commercial-intent keywords to attract buyers. High-ROI Paid Media Management • Built laser-focused, profitable Google Ads (Search, Shopping, PMax) and Meta Ads campaigns that lower CPA and generate quality leads and direct sales. Conversion Rate Optimization (CRO) • Designed and A/B tested high-converting landing pages and automated lead generation funnels to turn traffic into customers. Full-Stack Development • Developed robust, custom web applications and e-commerce sites using modern stacks including React.Js, Node.Js, Laravel, and PHP, as well as platforms like WordPress, Webflow, and Shopify. Education Chandigarh Engineering College *2013 - 2017* Certifications • The Fundamentals of Digital Marketing (Google) • ICTRD Certified Digital Marketing Expert